Qualitative study to identify consumer consumption patterns
Our customer, the world’s largest snack company wanted to launch their products in Malaysia, Indonesia, and the Philippines. They were finding it difficult to understand actual consumer perception towards their brand and their competitors.
The customer wanted in-depth insight into consumer preferences, purchase decisions, and consumption patterns of the product. They also wanted to know the combination of ingredients that worked best with the consumers to help develop new recipes for the new market.
Enter your details to gain access to our entire case study for an insightful read!