Get detailed insights on the emotions you expressed through eye tracking
Area of Interest(AOI) functionality allows users to define specific areas within their stimuli which need to be measured for their noticeability, earned attention, etc.
Just like Heat maps, Transparency maps are also plotted using the participant's Gaze Points on top of the Stimulus. But instead of using varying colour intensities, the Stimulus is made transparent where the gaze points aggregate.
Understanding visual attention in advertisements
Analyzing product placement effectiveness in retail environments
Evaluating website usability and user navigation patterns
Testing packaging design and shelf appeal
Assessing user interaction with mobile apps
Measuring gaze patterns in digital and print media
Identifying areas of interest in concept testing
Enhancing user experience (UX) design
Studying consumer behavior in virtual reality environments
