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Experience Entropik’s Facial Coding
Know how your
users really react
Watch a video and obtain detailed insights on the emotions you expressed through facial expressions
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Select a Video
Results
Happy
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Sadness
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Surprise
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Anger
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Disgust
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Contempt
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Fear
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Attention
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Use facial coding technology to gain detailed insights like -
Happy
Sadness
Surprise
Anger
Disgust
Contempt
Fear
Use eye-tracking technology to gain more insights like
Positive Emotion
Positive Emotion Metrics help in identifying sections within the stimulus that evoke strong positive emotions that convey a sense of joy or satisfaction
Negative Emotion
Negative Emotion Metrics identify areas that trigger negative emotional responses, which are crucial for understanding feelings of discomfort or dissatisfaction related to the stimulus.
Neutral Emotion
Neutral Attention tracks areas where viewers focus without strong emotional reactions, helping identify parts of the stimulus, especially for informative or educational material.
Use cases of facial coding
Measuring emotional responses to advertisements
Assessing user reactions to product packaging
Evaluating customer satisfaction during video interactions
Testing user interface (UI) design for emotional engagement
Monitoring consumer reactions during concept testing
Gauging responses in live website testing
Analyzing emotional responses in focus group sessions
Enhancing feedback and sentiment analysis
Investigating reactions to new product launches
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