Build Healthcare Experiences That Patients Trust and Understand
Build Healthcare Experiences That Patients Trust and Understand
Make Every Product Decision
Consumer-Backed
Entropik helps healthcare and pharma teams uncover how patients truly feel, using Emotion AI, eye tracking, and behavioural research to improve satisfaction, communication, and outcomes.
Entropik helps healthcare and pharma teams uncover how patients truly feel, using Emotion AI, eye tracking, and behavioural research to improve satisfaction, communication, and outcomes.
Trusted by Leading Healthcare & Pharma Brands
Trusted by Leading Healthcare & Pharma Brands
Trusted by Leading Healthcare & Pharma Brands
Traditional Feedback Doesn’t Capture Real Patient Emotions
In healthcare and pharma, traditional feedback methods overlook the emotional and cognitive barriers that shape patient trust, comprehension, and adherence.
Forms and Surveys Miss Emotional Nuance
Patients may underreport discomfort, confusion, or fear.
Medical Devices Aren’t Always Usable
Without testing for friction or hesitation, usability risks go unnoticed.
Health Messaging Can Be Misinterpreted
Even well-crafted campaigns may confuse or overwhelm without emotional validation.
Clinical Feedback Is Delayed and Incomplete
Relying only on follow-up surveys limits insight into real-time treatment reactions.
Forms and Surveys Miss Emotional Nuance
Medical Devices Aren’t Always Usable
Health Messaging Can Be Misinterpreted
Clinical Feedback Is Delayed and Incomplete
Forms and Surveys Miss Emotional Nuance
Patients may underreport discomfort, confusion, or fear.
Medical Devices Aren’t Always Usable
Without testing for friction or hesitation, usability risks go unnoticed.
Health Messaging Can Be Misinterpreted
Even well-crafted campaigns may confuse or overwhelm without emotional validation.
Clinical Feedback Is Delayed and Incomplete
Relying only on follow-up surveys limits insight into real-time treatment reactions.
Decode the Patient Experience.
From First Interaction to Final Outcome
Smarter Testing for Every Stage of the CPG Journey
Decode the Patient Experience.
From First Interaction to Final Outcome
From device design to treatment communication, Entropik brings clarity to how patients experience care, emotionally and cognitively.
From device design to treatment communication, Entropik brings clarity to how patients experience care, emotionally and cognitively.
From device design to treatment communication, Entropik brings clarity to how patients experience care, emotionally and cognitively.
Patient Experience Research
Capture emotional feedback throughout the care journey to improve trust, clarity, and comfort across touchpoints.
Shopper Journey Insights Across Channels
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Patient Experience Research
Capture emotional feedback throughout the care journey to improve trust, clarity, and comfort across touchpoints.
Shopper Journey Insights Across Channels
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Patient Experience Research
Validate new SKUs with
emotional reactions, attention scores, and
purchase likelihood across target segments.
Shopper Journey Insights Across Channels
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Medical Device Usability Testing
Medical Device Usability Testing
Evaluate ease-of-use, clarity, and comfort through gaze tracking, facial expressions, and sentiment analysis.
Evaluate ease-of-use, clarity, and comfort through gaze tracking, facial expressions, and sentiment analysis.
Healthcare Communication Optimisation
Pre-test awareness campaigns and educational content to ensure they’re clear, calming, and understood by diverse audiences.
Pre-test awareness campaigns and educational content to ensure they’re clear, calming, and understood by diverse audiences.
Treatment Satisfaction Studies
Assess how patients emotionally respond to treatment processes and materials, without relying on surveys alone.
Assess how patients emotionally respond to treatment processes and materials, without relying on surveys alone.
Track Real-Time Feedback Across Geographies
Run unmoderated tests across regions with webcam-based attention mapping and culturally sensitive emotion analytics.
Run unmoderated tests across regions with webcam-based attention mapping and culturally sensitive emotion analytics.
Smarter Patient Signals.
More Human-Centred Innovation.
Entropik helps you design care and communication that works by understanding the emotions behind every patient interaction.
Entropik helps you design care and communication that works by understanding the emotions behind every patient interaction.
Emotion AI
Track fear, confusion, or reassurance in real time. No verbal input needed.
Emotion AI
Track fear, confusion, or reassurance in real time. No verbal input needed.
Emotion AI
Track fear, confusion, or reassurance in real time. No verbal input needed.
Webcam-Based Eye Tracking
Spot where attention drops or confusion rises in devices, apps, or instructions.
Webcam-Based Eye Tracking
Spot where attention drops or confusion rises in devices, apps, or instructions.
Webcam-Based Eye Tracking
Spot where attention drops or confusion rises in devices, apps, or instructions.
Cross-Demographic Testing
Gather insights across languages, regions, and patient personas.
Cross-Demographic Testing
Gather insights across languages, regions, and patient personas.
Cross-Demographic Testing
Gather insights across languages, regions, and patient personas.
HIPAA-Ready & Privacy-Safe
Designed for compliance and patient data protection.
HIPAA-Ready & Privacy-Safe
Designed for compliance and patient data protection.
HIPAA-Ready & Privacy-Safe
Designed for compliance and patient data protection.
Build What Patients Need.
Not Just What You Think They Do.
Build What Patients Need.
Not Just What You Think They Do.
Build What Patients Need.
Not Just What You Think They Do.
Healthcare and Pharma brands use Entropik to close the gap between care delivery and patient perception, creating clearer, more human, and effective experiences.
Healthcare and Pharma brands use Entropik to close the gap between care delivery and patient perception, creating clearer, more human, and effective experiences.
Healthcare and Pharma brands use Entropik to close the gap between care delivery and patient perception, creating clearer, more human, and effective experiences.
50
%
improvement in patient satisfaction scores by uncovering emotional drivers across care journeys.
improvement in patient satisfaction scores by uncovering emotional drivers across care journeys
improvement in patient satisfaction scores by uncovering emotional drivers across care journeys.
30
%
better treatment adherence through emotionally aligned education and communication.
better treatment adherence through emotionally aligned education and communication
better treatment adherence through emotionally aligned education and communication.
40
%
more effective health communications by testing campaigns for clarity, trust, and emotional resonance.
more effective health communications by testing campaigns for clarity, trust, and emotional resonance.
more effective health communications by testing campaigns for clarity, trust, and emotional resonance.
From Insight to Impact: Emotion-Led Healthcare in Action
From Insight to Impact: Emotion-Led Healthcare in Action
From Insight to Impact: Emotion-Led Healthcare in Action
Blog
Webinar
Case Study
Webinar
Case Study
Social Media Context Testing
Simulate Instagram, TikTok, and YouTube feeds to test ad resonance in real-world settings.
Design Healthcare That Feels as Good as It Works
Use Emotion AI and eye tracking to build clarity, trust, and better outcomes, at every step of the care journey.
No credit card needed. Start exploring in minutes.
Design Healthcare That Feels as Good as It Works
Use Emotion AI and eye tracking to build clarity, trust, and better outcomes, at every step of the care journey.
No credit card needed. Start exploring in minutes.
Design Healthcare That Feels as Good as It Works
Use Emotion AI and eye tracking to build clarity, trust, and better outcomes, at every step of the care journey.
No credit card needed. Start exploring in minutes.
