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Case Study

Findings from Entropik’s Decode helped a leading tobacco company to increase pack visibility by 23%.

Diary Studies to gauge product perception.

Kham Chakhap
March 21, 2024
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Business Challenges

  • Understanding how consumers reacted to their product while using it.
  • Get consumer perception on product pack design and if any improvements are required.
  • Gather unbiased insights to improve product and packaging.

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Author Bio

Kham Chakhap
As an intrepid explorer of both physical and intellectual realms, Kham seeks to unravel the intricacies of the human experience and merge them with the transformative power of AI. On odd days, she can be found wandering around trying to find that elusive scenic and quiet café where she can sip on matchas and get lost in the written word.

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