Concept Testing: See How Consumers Respond to Your Concept
Evaluate new concepts before they are fully developed to understand how potential consumers perceive the concept and whether it meets their needs.
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Advantages of Conducting Concept Testing With Decode and Qatalyst
Spot Roadblocks Early with In-Depth Consumer Feedback
Gather subjective insights to identify and address potential objections before launching your product or service.
Gather subjective insights to identify and address potential objections before launching your product or service.
Enhance Your Messaging with Consumer Insights
Learn the exact words and phrases your target audience uses to fine-tune your marketing for maximum impact.
Learn the exact words and phrases your target audience uses to fine-tune your marketing for maximum impact.
Craft Campaigns that Resonate in Crowded Markets
Use consumer feedback to design marketing strategies that align with preferences and increase your chances of success.
Use consumer feedback to design marketing strategies that align with preferences and increase your chances of success.
Discover What Sets You Apart from Competitors
Highlight unique selling points based on what consumers value most in your product or service.
Highlight unique selling points based on what consumers value most in your product or service.
Spot Roadblocks Early with In-Depth Consumer Feedback
Gather subjective insights to identify and address potential objections before launching your product or service.
Enhance Your Messaging with Consumer Insights
Learn the exact words and phrases your target audience uses to fine-tune your marketing for maximum impact.
Craft Campaigns that Resonate in Crowded Markets
Use consumer feedback to design marketing strategies that align with preferences and increase your chances of success.
Discover What Sets You Apart from Competitors
Highlight unique selling points based on what consumers value most in your product or service.
Validate your concepts by testing them with Decode and Qatalyst
Media Effectiveness
Evaluate which media captures attention and get the desired emotional responses, helping to refine and improve future campaigns.
Audience Engagement
Measure how different segments of the audience engage with media content, identifying the most and least engaging elements.
Content Optimization
Assess various media formats (e.g., videos, images, audio) to determine which formats perform best and optimize content accordingly.
Brand Perception
Understand how media content affects brand perception and alignment with brand values, aiding in brand strategy development.
Audience Engagement
Compare the performance of your media against competitors to identify strengths and areas for improvement.
In-Context Testing
Understand how consumers interact with your media on social media platforms and test your creatives to determine the success of your campaigns.
Cross-Platform Performance
Analyze how media performs across different platforms (e.g., social media, TV, online) to allocate resources more effectively.
Validate your concepts by testing them with Decode and Qatalyst
Comparison testing
Pit different concepts (ideas, designs or mock-ups) against each other to decide on the most optimal one that resonates best with your audience.
Monadic testing
Test out one concept with your audience for an in-depth analysis of its strengths and weaknesses.
Sequential monadic testing
Test multiple concept options across different groups of testers as they evaluate each idea and share feedback.
Discover What Sets You Apart from Competitors
Highlight unique selling points based on what consumers value most in your product or service.
Validate your concepts by testing them with Decode and Qatalyst
Comparison testing
Pit different concepts (ideas, designs or mock-ups) against each other to decide on the most optimal one that resonates best with your audience.
Monadic testing
Test out one concept with your audience for an in-depth analysis of its strengths and weaknesses.
Sequential monadic testing
Test multiple concept options across different groups of testers as they evaluate each idea and share feedback.
Discover What Sets You Apart from Competitors
Highlight unique selling points based on what consumers value most in your product or service.
Transparency Maps
Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.
Percentage Seen
Shows the portion of an image viewed, focusing on the total area observed.
Clarity Score
Indicates how easily your message or visuals are understood, helping improve audience comprehension.
Focus Score
Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.
Emotion Metrics
Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.
Attention
Measures overall interest based on heat map intensity; more intense regions mean greater attention.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Transcription & Translation
Automates the transcription and translation of meetings in 100+ languages to improve time to insights.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Speech Metrics
Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.
Emotion Metrics
Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.
Transparency Maps
Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.
Percentage Seen
Shows the portion of an image viewed, focusing on the total area observed.
Clarity Score
Indicates how easily your message or visuals are understood, helping improve audience comprehension.
Focus Score
Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.
Attention
Measures overall interest based on heat map intensity; more intense regions mean greater attention.
Transcription & Translation
Automates the transcription and translation of meetings in 100+ languages to improve time to insights.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Speech Metrics
Visually showcases the sequence and duration of speaker participation in meetings, allowing for swift identification of speakers.
Emotion Metrics
Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.
Emotion AI Metrics
Dives into the emotional resonance of your content with metrics that categorize user responses as neutral, positive, or negative
ET Heatmap
Provides a visual representation of where people look on a page
AOI (Areas of Interest)
Glean insights into metrics such as time spent, average time to first fixation, average fixation duration, the number of clicks, and the number of miss-clicks
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Mouse Scroll Data
Provides valuable insights into how users navigate a scrollable page by revealing the extent of the page they have visited
Misclick
This specific metric isolates clicks made outside the designated clickable areas within the prototype
Click Tracking
Encompasses all clicks made within the prototype like the first click, offering a holistic view of user interaction
Transparency Maps
Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.
Percentage Seen
Shows the portion of an image viewed, focusing on the total area observed.
Clarity Score
Indicates how easily you
Focus Score
Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.
Attention
Measures overall interest based on heat map intensity; more intense regions mean greater attention.
Transcription & Translation
Automates the transcription and translation of meetings in 100+ languages to improve time to insights.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Speech Metrics
Visually showcases the sequence and duration of speaker participation in meetings, allowing for swift identification of speakers.
Emotion Metrics
Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.
Transparency Maps
Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.
Percentage Seen
Shows the portion of an image viewed, focusing on the total area observed.
Clarity Score
Indicates how easily your message or visuals are understood, helping improve audience comprehension.
Focus Score
Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.
Attention
Measures overall interest based on heat map intensity; more intense regions mean greater attention.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Transparency Maps
Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.
Percentage Seen
Shows the portion of an image viewed, focusing on the total area observed.
Clarity Score
Indicates how easily your message or visuals are understood, helping improve audience comprehension.
Focus Score
Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.
Attention
Measures overall interest based on heat map intensity; more intense regions mean greater attention.
Transcription & Translation
Automates the transcription and translation of meetings in 100+ languages to improve time to insights.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Speech Metrics
Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.
Emotion Metrics
Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.
Attention
Measures overall interest based on heat map intensity; more intense regions mean greater attention.
Transcription & Translation
Automates the transcription and translation of meetings in 100+ languages to improve time to insights.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Speech Metrics
Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.
Emotion Metrics
Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.
Transparency Maps
Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.
Percentage Seen
Shows the portion of an image viewed, focusing on the total area observed.
Clarity Score
Indicates how easily your message or visuals are understood, helping improve audience comprehension.
Focus Score
Attention
Measures overall interest based on heat map intensity; more intense regions mean greater attention.
Transcription & Translation
Automates the transcription and translation of meetings in 100+ languages to improve time to insights.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Speech Metrics
Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.
Emotion Metrics
Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.
AI Summaries, Tags, & Highlights
Capture AI-generated summaries, tags, and highlights in a textual format to gather insights faster.
Transcription & Translation
Automates the transcription and translation of meetings in 100+ languages to improve time to insights.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Speech Metrics
Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.
Emotion Metrics
Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.
Screen Recording
Journey mapping
Emotion AI Metrics
Areas of Interest (AoI)
ET Heatmap
Area of Interest (AOI)
Transparency Map
Heatmap
Feasibility
Personal information
Device
Estimated Length of Interview
Panel Category
Panel
Average Time
Journey Tree
Emotion AI Metrics
Areas of Interest (AoI)
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ET Heatmap
Recording & Transcript
Average Time
Journey Tree
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