Case Study

One of the largest e-commerce operators in SEA increased app engagement by upto 28% using Entropik’s Qatalyst.

User Research to understand app user behavior.

Kham Chakhap
March 21, 2024
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Business Challenges -

  • Understanding friction points and what makes users drop off from the app journey without completion.
  • Unable to pinpoint the noticeability of banners & other design elements on their app.
  • Lack actionability in insights and have difficulty tracking user journeys.

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Author Bio

Kham Chakhap
As an intrepid explorer of both physical and intellectual realms, Kham seeks to unravel the intricacies of the human experience and merge them with the transformative power of AI. On odd days, she can be found wandering around trying to find that elusive scenic and quiet café where she can sip on matchas and get lost in the written word.

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