Decode In-Context: Test Creatives for Social Platforms
Understand how consumers interact with your media on social media platforms and test your creatives in advance to determine the success of your campaigns.
Trusted by over 150+ brands worldwide
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What Sets Decode In-Context Apart?
Test in Simulated Environments
Test your creatives and other mediamedia content as it would appear on the interfaces of Instagram, TikTok, and websites.
Holistic Insights
Access the Heatmap and create Areas of Interest to assess user attention and optimize your creative elements.
Reduce Costs
Get insights into creatives and social media campaigns BEFORE launch to maximize ROI.
Unbiased Feedback
Understand the emotional responses of your audience to create impactful content and experiences.
A/B testing
Compare the performance of your creatives across different social media platforms and with different variations to determine the best-performing ones.
Test in Simulated Environments
Test your creatives and other mediamedia content as it would appear on the interfaces of Instagram, TikTok, and websites.
Holistic Insights
Access the Heatmap and create Areas of Interest to assess user attention and optimize your creative elements.
Reduce Costs
Get insights into creatives and social media campaigns BEFORE launch to maximize ROI.
Unbiased Feedback
Understand the emotional responses of your audience to create impactful content and experiences.
A/B testing
Compare the performance of your creatives across different social media platforms and with different variations to determine the best-performing ones.
Test in Simulated Environments
Test your creatives and other mediamedia content as it would appear on the interfaces of Instagram, TikTok, and websites.
Holistic Insights
Access the Heatmap and create Areas of Interest to assess user attention and optimize your creative elements.
Reduce Costs
Get insights into creatives and social media campaigns BEFORE launch to maximize ROI.
Unbiased Feedback
Understand the emotional responses of your audience to create impactful content and experiences.
A/B testing
Compare the performance of your creatives across different social media platforms and with different variations to determine the best-performing ones.
Multilingual Support
Decode In-Context Insights
Sentiment Analysis
Get positive, negative, or neutral emotions presented using easy-to-read charts. The relevant sentiments suggest effective brand messaging and resonant creative elements.
Video Completion Rates
Get to know whether users are likely to watch the entire ad. This indicates effective content pacing and viewer retention strategies.
Attention and Engagement Graph
Visualize levels of interest and interactions throughout the duration of the creative.
Heatmap
Visual representation showcasing areas of highest visual focus within the creative.
Transparency Map
Detailed insights into user gaze patterns and attention distribution.
Area of Interest (AOI)
Allows users to define specific areas within their stimuli that need to be measured for their noticeability, earned attention, etc. Examples of such areas of interest can be a brand logo on a pack, pack clusters on a shelf, or a character in a video.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Salient Features
Get insights before campaign launch
Conduct agile and iterative research
Benchmarking
Compatible across all devices, operating systems, and browser
Cloud-enabled, highly secure, and ISO, SOC, GDPR compliant
Maximize Your Research Potential
Experience why teams worldwide trust our Consumer & User Research solutions.
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