Decode Focus: Maximize Your Media Impact
Scale your testing efforts, achieve faster results, and instantly access key metrics to optimize your media performance and ROI.
Trusted by over 150+ brands worldwide
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What Sets Decode Focus Apart?
Increased Scalability
Process large volumes of creatives simultaneously, allowing extensive and efficient testing.
Faster Testing for Better RoI
Accelerate the testing process, providing rapid insights that lead to improved return on investment.
Instant Insights on Key Metrics
Get immediate feedback on crucial metrics such as attention, focus, and percentage seen.
Benchmark Media Performance
Compare against industry benchmarks, helping to evaluate and enhance media performance.
Get Recommendations
Receive actionable recommendations on how to improve your media based on benchmark scores to optimize your campaigns for success
Increased Scalability
Process large volumes of creatives simultaneously, allowing extensive and efficient testing.
Faster Testing for Better RoI
Accelerate the testing process, providing rapid insights that lead to improved return on investment.
Instant Insights on Key Metrics
Get immediate feedback on crucial metrics such as attention, focus, and percentage seen.
Benchmark Media Performance
Compare against industry benchmarks, helping to evaluate and enhance media performance.
Get Recommendations
Receive actionable recommendations on how to improve your media based on benchmark scores to optimize your campaigns for success
Increased Scalability
Process large volumes of creatives simultaneously, allowing extensive and efficient testing.
Faster Testing for Better RoI
Accelerate the testing process, providing rapid insights that lead to improved return on investment.
Instant Insights on Key Metrics
Get immediate feedback on crucial metrics such as attention, focus, and percentage seen.
Benchmark Media Performance
Compare against industry benchmarks, helping to evaluate and enhance media performance.
Get Recommendations
Receive actionable recommendations on how to improve your media based on benchmark scores to optimize your campaigns for success
Multilingual Support
Decode Focus Insights
Attention
Quantify the overall interest received by stimuli, calculated from the intensity of heat maps.
Focus Score
Measure how attention is concentrated on specific elements of an image or video, with higher scores for fewer focal points.
Clarity Score
Assess how easily customers understand your content, helping you improve message and visual clarity.
Percentage Seen
Gauge the portion of an image viewed by the audience, focusing on the percentage of the total area observed.
Fogmaps/Heatmaps
Visualize areas of interest and intensity of attention, providing insights into where users are focusing the most on your content.
Areas of Interest (AoIs)
Identify specific regions within your content that draw the most attention, helping you understand what captures and retains viewer interest.
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Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Salient Features
Unlimited Testing
Differentiate from other creatives and establish benchmarks
Agile research practices
Unlimited studies
Compatible across all devices, operating systems, and browsers.
Cloud-enabled, highly secure, compliant with ISO, SOC, GDPR, and other relevant standards.
Maximize Your Research Potential
Experience why teams worldwide trust our Consumer & User Research solutions.
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