Decode Shopper Insights: Make your Shopper Journeys More Impactful
Understand how consumers truly interact with your products and measure the performance of their placement on online stores & shelves.
Trusted by over 150+ brands worldwide
%201.png)
.webp)
What Sets Decode Shopper Insights Apart?
Insights AI
Advanced Emotion AI and Behavior AI technologies for authentic consumer insights from your shopper studies.
Pack and Shelf Performance
Test different elements of your product packaging and determine its noticeability when placed with competitor packs to improve sales performances.
Increased Efficacy
Measure the noticeability of package elements and optimize the design and placement of PoSM in a store to increase the efficacy of your products.
Metrics
Key metrics to analyze consumer pain points while shopping and highlight key improvement areas.
Decode Score
Benchmarking across categories to understand media performances against competitors.
Automated Insights Report
Insights and Recommendations created by the Professional Services to further support data-based decision-making.
Insights AI
Advanced Emotion AI and Behavior AI technologies for authentic consumer insights from your shopper studies.
Pack and Shelf Performance
Test different elements of your product packaging and determine its noticeability when placed with competitor packs to improve sales performances.
Increased Efficacy
Measure the noticeability of package elements and optimize the design and placement of PoSM in a store to increase the efficacy of your products.
Metrics
Key metrics to analyze consumer pain points while shopping and highlight key improvement areas.
Decode Score
Benchmarking across categories to understand media performances against competitors.
Automated Insights Report
Insights and Recommendations created by the Professional Services to further support data-based decision-making.
Insights AI
Advanced Emotion AI and Behavior AI technologies for authentic consumer insights from your shopper studies.
Pack and Shelf Performance
Test different elements of your product packaging and determine its noticeability when placed with competitor packs to improve sales performances.
Increased Efficacy
Measure the noticeability of package elements and optimize the design and placement of PoSM in a store to increase the efficacy of your products.
Metrics
Key metrics to analyze consumer pain points while shopping and highlight key improvement areas.
Decode Score
Benchmarking across categories to understand media performances against competitors.
Automated Insights Report
Multilingual Support
Insights and Recommendations created by the Professional Services to further support data-based decision-making.
Decode Shopper Insights
Stopping Power
It is the ability of a packaging design to attract the attention of a shopper from a distance. It is a measure of how likely a shopper is to stop and look at a particular package on a shelf.
Holding Power
It is the ability of a packaging design to keep a shopper's attention after they have stopped to look at it. It is a measure of how likely a shopper is to continue reading the package and learning more about the product.
Closing Power
It is a measure of the emotional intensity evoked by a packaging design while watching it. It is correlated with persuasion, meaning that packages with high closing power are more likely to persuade shoppers to buy the product.
Heatmap
Visual representation showcasing areas of highest visual focus within the creative.
Transparency Map
Detailed insights into user gaze patterns and attention distribution.
Area of Interest (AOI)
Get a detailed breakdown of the areas you want to highlight and bring consumer attention to, using metrics like earned attention, exposure time duration, etc. Examples of such areas of interest can be a brand logo on a pack, pack clusters on a shelf, or a character in a video.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Salient Features
Facial coding & eye-tracking technologies
2D packs, 2D shelves, Virtual shelves, and Interactive shelves
Unlimited testing & studies
Security compliant with ISO, SOC, and GDPR, certifications.
Maximize Your Research Potential
Experience why teams worldwide trust our Consumer & User Research solutions.
Book a Demo
