This Week’s Top Ad: Predictive AI Reveals the Magic Behind The Success
We put the week's top video commercial to the test, analyzing its engagement, hype, and views. With Decode Focus backed by Predictive AI, we reveal the secret sauce behind its success. Want to test your ad to increase the chances of success?
Campaign Ad Overview
What do I wear? I Autumn/Winter 2024 I Zalando: Zalando's autumn/winter 24 campaign, directed by Aube Perrie, explores the theme of "What do I wear?" through six films set in a metro station.
Featuring a diverse cast, including Willem Dafoe and Brigitte Nielsen, the campaign showcases various fashion dilemmas like visiting a grandma or attending an ex's wedding. With playful posters shot by Sophie Jones, the campaign blends humor and style, encouraging viewers to embrace individuality in their fashion choices. Created by Wieden+Kennedy Amsterdam, it aims to enhance viewer engagement and purchase intent.
Campaign Ad Overview
PayPal Everywhere: PayPal's new ad campaign created by BBH stars the comedic stalwart Will Ferrell in a humorous twist on Fleetwood Mac's "Everywhere."
Debuting during Monday Night Football, the ad shows Ferrell navigating everyday life with PayPal and PayPal Debit Mastercard. The campaign highlights the ease and rewards of using PayPal, including 5% cashback.
Campaign Ad Overview
Life. It's the one cereal everyone can agree on. Even Mikey likes it. Life Cereal is bringing back its iconic mascot, Mikey, in a new campaign called "Mikey's Morning." The ad features a humorous look at modern family life, with Mikey played by Hudson Uebelhardt.
A catchy jingle highlights relatable family chaos, referencing the original commercial's famous tagline. The campaign aims to appeal to both new and returning audiences and will be seen on platforms like Disney+, Hulu, YouTube, and TikTok.
Campaign Ad Overview
Apple: Custom Memory Movies iPhone 16 Pro by TBWA\Media Arts Lab. Apple's new iPhone 16 campaign features Bella Ramsey in three short ads showcasing Apple Intelligence, their new AI platform.
Directed by Emmy-winner David Shane and Oscar-winning cinematographer Erik Messerschmidt, the ads demonstrate how AI can improve daily life. The campaign will be seen on various platforms including YouTube, online video, select cinemas and social media. Apple has also collaborated with The Weeknd for a music video, "Dancing in the Flames," as part of the "Shot on iPhone" series.