Decode Path-to-Purchase (P2P): Get Insights from Online Discovery to Purchase
Optimize your e-commerce strategies for optimized path-to-purchase journeys.
Trusted by over 150+ brands worldwide
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What Sets Decode Co-Pilot Apart?
What Sets Qatalyst Panel Management Apart?
What Sets Decode Focus Apart?
What Sets Decode Diary Studies Apart?
What Sets Qatalyst Live App Testing Apart?
What Sets Qatalyst Live Website Testing Apart?
What Sets Qatalyst Moderated Studies Apart?
What Sets Decode P2P Apart?
What Sets Decode Repository Apart?
What Sets Decode Shopper Insights Apart?
What Sets Decode In-Context Apart?
What Sets Decode Media Apart?
What Sets Qatalyst Unmoderated Testing Apart?
What Sets Decode Qualitative Apart?
What Sets Decode Quantitative Apart?
Non-linear Journey Capture
Decode accurately captures the non-linear and dynamic nature of the e-commerce path to purchase, reflecting real consumer behavior.
Holistic View
Understand the entire consumer journey across discovery, consideration, and purchase phases to identify key drivers and pain points.
AI-Driven Insights
Leverage advanced AI technologies to provide deeper, more accurate insights and predictive analytics.
Discovery Path Evaluation
Understand how consumers discover your products and streamline their path to purchase.
Real-Time Consumer Feedback
Receive immediate feedback on consumer interactions to quickly address issues and optimize the customer experience.
Non-linear Journey Capture
Decode accurately captures the non-linear and dynamic nature of the e-commerce path to purchase, reflecting real consumer behavior.
Holistic View
Understand the entire consumer journey across discovery, consideration, and purchase phases to identify key drivers and pain points.
AI-Driven Insights
Leverage advanced AI technologies to provide deeper, more accurate insights and predictive analytics.
Discovery Path Evaluation
Understand how consumers discover your products and streamline their path to purchase.
Real-Time Consumer Feedback
Receive immediate feedback on consumer interactions to quickly address issues and optimize the customer experience.
Non-linear Journey Capture
Decode accurately captures the non-linear and dynamic nature of the e-commerce path to purchase, reflecting real consumer behavior.
Holistic View
Understand the entire consumer journey across discovery, consideration, and purchase phases to identify key drivers and pain points.
AI-Driven Insights
Leverage advanced AI technologies to provide deeper, more accurate insights and predictive analytics.
Discovery Path Evaluation
Understand how consumers discover your products and streamline their path to purchase.
Real-Time Consumer Feedback
Receive immediate feedback on consumer interactions to quickly address issues and optimize the customer experience.
Multilingual Support
Decode Path-to-Purchase Insights
ET Heatmap
The heatmap then shows the areas of the screen that received the most attention, with the hottest areas being those that were looked at the most.
Areas of Interest (AoI)
Allows consumers to define specific areas within their stimuli that need to be measured for their noticeability, earned attention, etc. Examples of such areas of interest can be a brand logo on a pack, the noticeability of a CTA, or a character in a video.
Emotion AI Metrics
Dive into the emotional resonance of your content with metrics that categorize consumer responses as positive and negative, allowing you to gauge the emotional impact felt by consumers.
Journey mapping
Visualizes the complete customer experience across digital touchpoints, highlighting key interactions and emotional responses throughout the consumer's path to purchase.
Screen Recording
Capture every consumer action in an online journey, from scrolling and hovering to clicking and typing, revealing comprehensive behavior patterns and usability issues.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Salient Features
Capture non-linear journeys.
Keyword search analysis.
Product display & listing page evaluation.
Discovery path evaluation.
Compatible across all devices, operating systems, and browsers
Cloud-enabled, highly secure, and compliant with ISO, SOC, GDPR, and other relevant standards
Maximize Your Research Potential
Experience why teams worldwide trust our Consumer & User Research solutions.
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