Ad Report of "Hellmann's Will Levis No. 8"

Technology Used

Predictive AI

Predictive artificial intelligence (AI) refers to the use of machine learning to identify patterns in past events and make predictions about future events

To Measure Attention

Heatmaps

These visualize areas of the image or video that are likely to capture the most attention and areas that may receive less attention using a VIBGYOR color gradient.

Fog maps are visual representations that highlight areas of a visual field or image where viewers experience low clarity or comprehension, indicating regions that may be confusing or unclear.

Fog Maps

It quantifies the level of attention drawn by an image or video, indicating the consensus on its most captivating elements. Images/videos with numerous intriguing components tend to score lower as attention disperses. Conversely, assets with fewer focal points garner higher scores as viewer gazes converge on specific areas.

Focus Score

Saliency Maps

Saliency Maps highlight sections that are likely to be viewed by your audience; this map will only show the areas which are viewed by the users.

Attention Score

It quantifies the overall interest the stimuli has received. It is calculated based on the intensity of heat maps. If there are more intense regions, the attention value will be higher.

To Measure Clarity & Engagement

Clarity Score

It tells you if your customers will easily understand your stuff or not. It helps you see how clear your message or visuals are, so you can make them better for your audience.

Area of Interest

Define specific regions within your content for an even deeper analysis of viewer engagement.

Second by Second Analysis

This offers users deeper insights, elevating research to a new level of advanced data analysis.

Detailed Analysis of the Ad

Overall Score

50.11/100

Highest Focus: A score of 91.0 occurred at 37 seconds when the perfume bottle was showcased at the end, effectively emphasizing the main purpose of the commercial and underscoring the key reason for its success

Lowest Focus: A score of 59.46 occurred in the 15th second when Will Levis was sitting on the couch holding the bread.

Highest Clarity: A score of 94.41 was achieved at the end of the ad, demonstrating the clarity of its message.

Lowest Clarity: A score of 60.08 was captured at 16 seconds when the bread was being held by Will Levis.

Highest Attention: A score of 62.02 was recorded at 33 seconds when the smoke rose to reveal the perfume bottle, showcasing the effective buildup of anticipation leading to the final message.

Lowest Attention: A score of 16.93 was recorded at 38 seconds when the ad was about to end.

Summary Analysis

Hellmann's ad featuring Will Levis shows strong performance in terms of Focus (78.54%) and Clarity (72.16%), indicating that the ad effectively highlights key elements and delivers its message clearly to the audience. These high scores suggest that viewers easily grasped the central theme of the ad and that their attention was drawn to the most important aspects, minimizing distractions.

However, the ad struggles significantly with Attention (26.93%) and Percentage Seen (23.14%), suggesting that while the ad’s message was clear to those who engaged, it failed to captivate a broad audience or maintain sustained interest. The low Attention score indicates that the ad may not be visually compelling enough, and the low Percentage Seen suggests that a large portion of the ad was overlooked or ignored by viewers.

Suggestions for Improvement

Leverage Will Levis' Presence: Highlight Will Levis more effectively, perhaps through close-ups or action shots, to draw in viewers who may be fans or interested in his role in the ad.