Unlock Media Potential: Decode What Captivates and Converts

Discover the secrets to media success, ensuring your advertisements capture attention, convey messages effectively, and drive desired actions to resonate with your target audience.

Media Studies
Trusted by over 150+ brands worldwide
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Advantages of Conducting Media Testing With Decode

Emotion-Driven Insights

Decode captures emotional responses, revealing what truly resonates with audiences to enhance media effectiveness and conversions​​.

Decode captures emotional responses, revealing what truly resonates with audiences to enhance media effectiveness and conversions​​.

Comprehensive Multimodal Analysis

Utilizes facial coding, eye tracking, and voice analysis for a holistic view of consumer reactions, ensuring precise media optimization​.

Utilizes facial coding, eye tracking, and voice analysis for a holistic view of consumer reactions, ensuring precise media optimization​.

Agile and Accurate Consumer Insights

Provides real-time feedback, enabling swift creative adjustments and keeping brands ahead of market trends​​.

Provides real-time feedback, enabling swift creative adjustments and keeping brands ahead of market trends​​.

Enhanced ROI

Identifies compelling media elements, maximizing marketing investment returns by focusing on the most effective creative aspects​.

Identifies compelling media elements, maximizing marketing investment returns by focusing on the most effective creative aspects​.

Benchmarking and Comparison

Offers benchmarking against industry standards and competitors, helping set realistic performance goals and identifying improvement areas​.

Offers benchmarking against industry standards and competitors, helping set realistic performance goals and identifying improvement areas​.

Emotion-Driven Insights
Arrow

Decode captures emotional responses, revealing what truly resonates with audiences to enhance media effectiveness and conversions​​.

Comprehensive Multimodal Analysis
Arrow

Utilizes facial coding, eye tracking, and voice analysis for a holistic view of consumer reactions, ensuring precise media optimization​.

Agile and Accurate Consumer Insights
Arrow

Provides real-time feedback, enabling swift creative adjustments and keeping brands ahead of market trends​​.

Enhanced ROI
Arrow

Identifies compelling media elements, maximizing marketing investment returns by focusing on the most effective creative aspects​.

Benchmarking and Comparison
Arrow

Offers benchmarking against industry standards and competitors, helping set realistic performance goals and identifying improvement areas​.

Test Your Media at Every Stage With Decode

Media Effectiveness

01

Media Effectiveness

02

Audience Engaement

03

Content Optimization

04

Brand Perception

05

Competitive Analysis

06

In-context Testing

07

Cross-Platform
Media Effectiveness
Media Effectiveness

Evaluate which media captures attention and get the desired emotional responses, helping to refine and improve future campaigns.

Audience Engagement
Audience Engagement

Measure how different segments of the audience engage with media content, identifying the most and least engaging elements.

Content Optimization
Content Optimization

Assess various media formats (e.g., videos, images, audio) to determine which formats perform best and optimize content accordingly.

Brand Perception
Brand Perception

Understand how media content affects brand perception and alignment with brand values, aiding in brand strategy development.

Competitive Analysis
Competitive Analysis

Compare the performance of your media against competitors to identify strengths and areas for improvement.

In-Context Testing
In-Context Testing

Understand how consumers interact with your media on social media platforms and test your creatives to determine the success of your campaigns.

Cross-Platform
Performance
Cross-Platform
Performance

Analyze how media performs across different platforms (e.g., social media, TV, online) to allocate resources more effectively.

cross buttons

Test Your Media at Every Stage With Decode

Media Effectiveness
Arrow

Evaluate which media captures attention and get the desired emotional responses, helping to refine and improve future campaigns.

Media Effectiveness
Audience Engagement
Arrow

Measure how different segments of the audience engage with media content, identifying the most and least engaging elements.

Audience Enagement
Content Optimization
Arrow

Assess various media formats (e.g., videos, images, audio) to determine which formats perform best and optimize content accordingly.

Content Optimization
Brand Perception
Arrow

Understand how media content affects brand perception and alignment with brand values, aiding in brand strategy development.

Brand Perception
Audience Engagement
Arrow

Compare the performance of your media against competitors to identify strengths and areas for improvement.

Audience Engement
In-Context Testing
Arrow

Understand how consumers interact with your media on social media platforms and test your creatives to determine the success of your campaigns.

In-Context Testing
Cross-Platform Performance
Arrow

Analyze how media performs across different platforms (e.g., social media, TV, online) to allocate resources more effectively.

Cross-Platform

Test Your Media at Every Stage With Decode

Media Effectiveness
Arrow

Evaluate which media captures attention and get the desired emotional responses, helping to refine and improve future campaigns.

Audience Engagement
Arrow

Measure how different segments of the audience engage with media content, identifying the most and least engaging elements.

Content Optimization
Arrow

Assess various media formats (e.g., videos, images, audio) to determine which formats perform best and optimize content accordingly.

Enhanced ROI
Arrow

Identifies compelling media elements, maximizing marketing investment returns by focusing on the most effective creative aspects​.

Benchmarking and Comparison
Arrow

Offers benchmarking against industry standards and competitors, helping set realistic performance goals and identifying improvement areas​.

Test Your Media at Every Stage With Decode

Media Effectiveness
Arrow

Evaluate which media captures attention and get the desired emotional responses, helping to refine and improve future campaigns.

Audience Engagement
Arrow

Measure how different segments of the audience engage with media content, identifying the most and least engaging elements.

Content Optimization
Arrow

Assess various media formats (e.g., videos, images, audio) to determine which formats perform best and optimize content accordingly.

Enhanced ROI
Arrow

Identifies compelling media elements, maximizing marketing investment returns by focusing on the most effective creative aspects​.

Benchmarking and Comparison
Arrow

Offers benchmarking against industry standards and competitors, helping set realistic performance goals and identifying improvement areas​.

Media Testing Metrics

Transparency Maps

Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.

Transparency Maps
Percentage Seen

Shows the portion of an image viewed, focusing on the total area observed.

Percentage Seen
Clarity Score

Indicates how easily your message or visuals are understood, helping improve audience comprehension.

Clarity Score
Focus Score

Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.

Focus Score
Emotion Metrics

Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.

Emotion Metrics
Attention

Measures overall interest based on heat map intensity; more intense regions mean greater attention.

Attention
Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Stopping & Holding Power
Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye movements and clicks.

Heatmaps & Clickmaps
Transcription & Translation

Automates the transcription and translation of meetings in 100+ languages to improve time to insights.

Transcription & Translation
Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye movements and clicks.

Heatmaps & Clickmaps
Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Stopping & Holding Power
Speech Metrics

Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.

Speech Metrics
Emotion Metrics

Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.

Emotion Metrics
Transparency Maps

Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.

Transparency Maps
Percentage Seen

Shows the portion of an image viewed, focusing on the total area observed.

Percentage Seen
Clarity Score

Indicates how easily your message or visuals are understood, helping improve audience comprehension.

Clarity Score
Focus Score

Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.

Focus Score
Attention

Measures overall interest based on heat map intensity; more intense regions mean greater attention.

Attention
Transcription & Translation

Automates the transcription and translation of meetings in 100+ languages to improve time to insights.

Transcription & Translation
Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye movements and clicks.

Heatmaps & Clickmaps
Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Stopping & Holding Power
Speech Metrics

Visually showcases the sequence and duration of speaker participation in meetings, allowing for swift identification of speakers.

Speech Metrics
Emotion Metrics

Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.

Emotion Metrics
Emotion AI Metrics

Dives into the emotional resonance of your content with metrics that categorize user responses as neutral, positive, or negative

Emotion AI Metrics
ET Heatmap

Provides a visual representation of where people look on a page

ET Heatmap
AOI (Areas of Interest)

Glean insights into metrics such as time spent, average time to first fixation, average fixation duration, the number of clicks, and the number of miss-clicks

AOI (Areas of Interest)
Mouse Scroll Data

Provides valuable insights into how users navigate a scrollable page by revealing the extent of the page they have visited

Mouse Scroll Data
Misclick

This specific metric isolates clicks made outside the designated clickable areas within the prototype

Misclick
Click Tracking

Encompasses all clicks made within the prototype like the first click, offering a holistic view of user interaction

Click Tracking
Transparency Maps

Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.

Transparency Maps
Percentage Seen

Shows the portion of an image viewed, focusing on the total area observed.

Percentage Seen
Clarity Score

Indicates how easily you

Clarity Score
Focus Score

Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.

Focus Score
Attention

Measures overall interest based on heat map intensity; more intense regions mean greater attention.

Attention
Transcription & Translation

Automates the transcription and translation of meetings in 100+ languages to improve time to insights.

Transcription & Translation
Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye movements and clicks.

Heatmaps & Clickmaps
Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Stopping & Holding Power
Speech Metrics

Visually showcases the sequence and duration of speaker participation in meetings, allowing for swift identification of speakers.

Speech Metrics
Emotion Metrics

Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.

Emotion Metrics
Transparency Maps

Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.

Transparency Maps
Percentage Seen

Shows the portion of an image viewed, focusing on the total area observed.

Percentage Seen
Clarity Score

Indicates how easily your message or visuals are understood, helping improve audience comprehension.

Clarity Score
Focus Score

Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.

Focus Score
Attention

Measures overall interest based on heat map intensity; more intense regions mean greater attention.

Attention
Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Stopping & Holding Power
Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye movements and clicks.

Heatmaps & Clickmaps
Transparency Maps

Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.

Transparency Maps
Percentage Seen

Shows the portion of an image viewed, focusing on the total area observed.

Percentage Seen
Clarity Score

Indicates how easily your message or visuals are understood, helping improve audience comprehension.

Clarity Score
Focus Score

Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.

Focus Score
Attention

Measures overall interest based on heat map intensity; more intense regions mean greater attention.

Attention
Transcription & Translation

Automates the transcription and translation of meetings in 100+ languages to improve time to insights.

Transcription & Translation
Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye movements and clicks.

Heatmaps & Clickmaps
Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Stopping & Holding Power
Speech Metrics

Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.

Speech Metrics
Emotion Metrics

Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.

Emotion Metrics
Attention

Measures overall interest based on heat map intensity; more intense regions mean greater attention.

Attention
Transcription & Translation

Automates the transcription and translation of meetings in 100+ languages to improve time to insights.

Transcription & Translation
Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye movements and clicks.

Heatmaps & Clickmaps
Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Stopping & Holding Power
Speech Metrics

Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.

Speech Metrics
Emotion Metrics

Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.

Emotion Metrics
Transparency Maps

Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.

Transparency Maps
Percentage Seen

Shows the portion of an image viewed, focusing on the total area observed.

Percentage Seen
Clarity Score

Indicates how easily your message or visuals are understood, helping improve audience comprehension.

Clarity Score
Focus Score

Focus Score
Attention

Measures overall interest based on heat map intensity; more intense regions mean greater attention.

Attention
Transcription & Translation

Automates the transcription and translation of meetings in 100+ languages to improve time to insights.

Transcription & Translation
Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye movements and clicks.

Heatmaps & Clickmaps
Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Stopping & Holding Power
Speech Metrics

Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.

Speech Metrics
Emotion Metrics

Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.

Emotion Metrics
AI Summaries, Tags, & Highlights

Capture AI-generated summaries, tags, and highlights in a textual format to gather insights faster.

AI Summaries, Tags, & Highlights
Transcription & Translation

Automates the transcription and translation of meetings in 100+ languages to improve time to insights.

Transcription & Translation
Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye movements and clicks.

Heatmaps & Clickmaps
Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Stopping & Holding Power
Speech Metrics

Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.

Speech Metrics
Emotion Metrics

Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.

Emotion Metrics
Screen Recording

Screen Recording
Journey mapping

Journey mapping
Emotion AI Metrics

Emotion AI Metrics
Areas of Interest (AoI)

Areas of Interest (AoI)
ET Heatmap

ET Heatmap
Area of Interest (AOI)

Area of Interest (AOI)
Transparency Map

Transparency Map
Heatmap

Heatmap
Feasibility

Feasibility
Personal information

Personal information
Device

Device
Estimated Length of Interview

Estimated Length of Interview
Panel Category

Panel Category
Panel

Panel
Average Time

Average Time
Journey Tree

Journey Tree
Emotion AI Metrics

Emotion AI Metrics
Areas of Interest (AoI)

Areas of Interest (AoI)
ET Heatmap

ET Heatmap
Recording & Transcript

Recording & Transcript
Average Time

Average Time
Journey Tree

Journey Tree

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