Decode Media Insights: Craft Compelling Media Creatives
Enhance media creatives by measuring how audiences respond to and engage with different forms of multimedia content and plan impactful releases.
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What Sets Decode In-Context Apart?
What Sets Decode Media Apart?
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What Sets Decode Qualitative Apart?
What Sets Decode Quantitative Apart?
Insights AI
Advanced Emotion AI and Behavior AI technologies for authentic consumer insights from your media research studies.
Metrics
Different metrics to analyze consumer pain points within a media file and highlight key improvement areas.
Wide Range
Test across images, videos, and URL links for easy integration with the Decode platform.
Decode Score
Benchmarking across categories to understand media performances against competitors.
Collaboration
Easy combination with post-survey other study block types for holistic insights.
Automated Insights Report
Insights and Recommendations created by the Professional Services to further support data-based decision-making.
Insights AI
Advanced Emotion AI and Behavior AI technologies for authentic consumer insights from your media research studies.
Metrics
Different metrics to analyze consumer pain points within a media file and highlight key improvement areas.
Wide Range
Test across images, videos, and URL links for easy integration with the Decode platform.
Decode Score
Benchmarking across categories to understand media performances against competitors.
Collaboration
Easy combination with post-survey other study block types for holistic insights.
Automated Insights Report
Insights and Recommendations created by the Professional Services to further support data-based decision-making.
Insights AI
Advanced Emotion AI and Behavior AI technologies for authentic consumer insights from your media research studies.
Metrics
Different metrics to analyze consumer pain points within a media file and highlight key improvement areas.
Wide Range
Test across images, videos, and URL links for easy integration with the Decode platform.
Decode Score
Benchmarking across categories to understand media performances against competitors.
Collaboration
Easy combination with post-survey other study block types for holistic insights.
Automated Insights Report
Multilingual Support
Insights and Recommendations created by the Professional Services to further support data-based decision-making.
Decode Media Insights
Attention and Engagement Graph
Visualizes user attention and engagement levels throughout the duration of the creative.
Emotion Distribution Graph
Illustrates the emotional responses exhibited by viewers across different sections of the creative.
Eye-Tracking Data Insights
Provides valuable insights derived from eye-tracking technology, including:
- Heatmap: Visual representation showcasing areas of highest visual focus within the creative.
- Transparency Map: Detailed insights into user gaze patterns and attention distribution.
Area of Interest (AOI)
Allows users to define specific areas within their stimuli that need to be measured for their noticeability, earned attention, etc. Examples of such areas of interest can be a brand logo on a pack, pack clusters on a shelf, or a character in a video.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Salient Features
Facial coding & eye-tracking technologies
Image upload
Vimeo & Youtube integration
Unlimited testing & studies
Security compliant with ISO, SOC, and GDPR, certifications.
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