Decode Focus: Maximize Your Media Impact

Scale your testing efforts, achieve faster results, and instantly access key metrics to optimize your media performance and ROI.

Trusted by over 150+ brands worldwide
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What Sets Decode Co-Pilot Apart?

What Sets Qatalyst Panel Management Apart?

What Sets Decode Focus Apart?

What Sets Decode Diary Studies Apart?

What Sets Qatalyst Live App Testing Apart?

What Sets Qatalyst Live Website Testing Apart?

What Sets Qatalyst Moderated Studies Apart?

What Sets Decode P2P Apart?

What Sets Decode Repository Apart?

What Sets Decode Shopper Insights Apart?

What Sets Decode In-Context Apart?

What Sets Decode Media Apart?

What Sets Qatalyst Unmoderated Testing Apart?

What Sets Decode Qualitative Apart?

What Sets Decode Quantitative Apart?

Increased Scalability

Process large volumes of creatives simultaneously, allowing extensive and efficient testing.

Faster Testing for Better RoI

Accelerate the testing process, providing rapid insights that lead to improved return on investment.

Instant Insights on Key Metrics

Get immediate feedback on crucial metrics such as attention, focus, and percentage seen.

Benchmark Media Performance

Compare against industry benchmarks, helping to evaluate and enhance media performance.

Get Recommendations

Receive actionable recommendations on how to improve your media based on benchmark scores to optimize your campaigns for success

Increased Scalability

Process large volumes of creatives simultaneously, allowing extensive and efficient testing.

Faster Testing for Better RoI

Accelerate the testing process, providing rapid insights that lead to improved return on investment.

Instant Insights on Key Metrics

Get immediate feedback on crucial metrics such as attention, focus, and percentage seen.

Benchmark Media Performance

Compare against industry benchmarks, helping to evaluate and enhance media performance.

Get Recommendations

Receive actionable recommendations on how to improve your media based on benchmark scores to optimize your campaigns for success

Increased Scalability

Process large volumes of creatives simultaneously, allowing extensive and efficient testing.

Faster Testing for Better RoI

Accelerate the testing process, providing rapid insights that lead to improved return on investment.

Instant Insights on Key Metrics

Get immediate feedback on crucial metrics such as attention, focus, and percentage seen.

Benchmark Media Performance

Compare against industry benchmarks, helping to evaluate and enhance media performance.

Get Recommendations

Receive actionable recommendations on how to improve your media based on benchmark scores to optimize your campaigns for success

Multilingual Support

Decode Focus Insights

Decode Focus Insights

Attention

Quantify the overall interest received by stimuli, calculated from the intensity of heat maps.

Focus Score

Measure how attention is concentrated on specific elements of an image or video, with higher scores for fewer focal points.

Clarity Score

Assess how easily customers understand your content, helping you improve message and visual clarity.

Percentage Seen

Gauge the portion of an image viewed by the audience, focusing on the percentage of the total area observed.

Fogmaps/Heatmaps

Visualize areas of interest and intensity of attention, providing insights into where users are focusing the most on your content.

Areas of Interest (AoIs)

Identify specific regions within your content that draw the most attention, helping you understand what captures and retains viewer interest.

Emotion metrics

Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.

Emotion metrics

Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.

Emotion metrics

Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.

Salient Features

Unlimited Testing
Differentiate from other creatives and establish benchmarks
Agile research practices
Unlimited studies 
Compatible across all devices, operating systems, and browsers. 
Cloud-enabled, highly secure, compliant with ISO, SOC, GDPR, and other relevant standards. 

Maximize Your Research Potential

Experience why teams worldwide trust our Consumer & User Research solutions.

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