Decode Qualitative: Capture What Consumers Really Think
Dive deeper and understand the underlying reasons behind consumer opinions and expectations through different qualitative studies.
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What Sets Decode Qualitative Apart?
What Sets Decode Quantitative Apart?
AI-Powered Efficiency
Decode's advanced AI capabilities streamline qualitative research with automated summaries, tags, highlights, emotion, behavior, tonality, and action items, saving time and effort.
Global Accessibility
Supporting over 120 languages, including English, French, Hindi, and Arabic, Decode ensures researchers worldwide can access and analyze data effectively.
Holistic Insights
Integrating facial coding, eye tracking & voice tonality, sentiment analysis, and text analysis, Decode offers comprehensive insights into emotional responses, engagement levels, and key discussion topics.
Collaborative Tools
With features like transcript editing and highlight creation, Decode enables efficient collaboration among research teams, facilitating the generation of actionable recommendations.
User-Friendly Interface
Decode's intuitive interface makes qualitative research accessible and effortless, from uploading media to accessing analytics, ensuring a seamless user experience.
Multilingual Support
Decode provides multilingual support, allowing researchers to conduct and analyze studies in diverse linguistic contexts, enhancing inclusivity and accessibility.
AI-Powered Efficiency
Decode's advanced AI capabilities streamline qualitative research with automated summaries, tags, highlights, emotion, behavior, tonality, and action items, saving time and effort.
Global Accessibility
Supporting over 120 languages, including English, French, Hindi, and Arabic, Decode ensures researchers worldwide can access and analyze data effectively.
Holistic Insights
Integrating facial coding, eye tracking & voice tonality, sentiment analysis, and text analysis, Decode offers comprehensive insights into emotional responses, engagement levels, and key discussion topics.
Collaborative Tools
With features like transcript editing and highlight creation, Decode enables efficient collaboration among research teams, facilitating the generation of actionable recommendations.
User-Friendly Interface
Decode's intuitive interface makes qualitative research accessible and effortless, from uploading media to accessing analytics, ensuring a seamless user experience.
Multilingual Support
Decode provides multilingual support, allowing researchers to conduct and analyze studies in diverse linguistic contexts, enhancing inclusivity and accessibility.
AI-Powered Efficiency
Decode's advanced AI capabilities streamline qualitative research with automated summaries, tags, highlights, emotion, behavior, tonality, and action items, saving time and effort.
Global Accessibility
Supporting over 120 languages, including English, French, Hindi, and Arabic, Decode ensures researchers worldwide can access and analyze data effectively.
Holistic Insights
Integrating facial coding, eye tracking & voice tonality, sentiment analysis, and text analysis, Decode offers comprehensive insights into emotional responses, engagement levels, and key discussion topics.
Collaborative Tools
With features like transcript editing and highlight creation, Decode enables efficient collaboration among research teams, facilitating the generation of actionable recommendations.
User-Friendly Interface
Decode's intuitive interface makes qualitative research accessible and effortless, from uploading media to accessing analytics, ensuring a seamless user experience.
Multilingual Support
Multilingual Support
Decode provides multilingual support, allowing researchers to conduct and analyze studies in diverse linguistic contexts, enhancing inclusivity and accessibility.
Decode Qualitative Insights
Emotion AI Insights
The overall distribution of emotion in the discussion is obtained and presented using easy-to-read charts. Emotion metrics are identified from the conversation and can be used to discover the participants' emotional states.
Positive Emotions
the platform uses a combination of two emotions - Happy and Surprise - to determine the positive score of the overall conversation.
Negative Emotions
The platform uses a combination of three emotions—anger, Disgust, and Contempt—to determine the negative score of the overall conversation.
Speaker Metrics and Speaker Phase Metrics
These provide information on each participant's overall percentage of involvement in the conversation and the sequence of dialogue change between them.
Text Analysis
A visual representation of text data where words are displayed in varying sizes based on their frequency within the transcript.
Tags
Tags are helpful in identifying the essential parts of your Qual video; you can group them and visualize the data.
Tag Chart
You can visualize the tags from the transcripts and view the data in the following different charts:
- Bar Chart
- Bubble Chart
- Pie Chart
- Treemap
- Radar Plot
Highlights
You will find all the highlights created for the media from the transcript section. You can download, share and view emotion analytics of the highlights from here.
Transcription & Translation
You will find the transcript of the conversation in the media and different sections for different speakers. You can also edit the transcripts, translate them into other languages, and generate the analysis for them.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Emotion metrics
Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.
Salient Features
FTP server integrations
MS teams, Zoom & Webex integration
Upload video files
Near real-time results
80 Mil + panel accessibility
Maximize Your Research Potential
Experience why teams worldwide trust our Consumer & User Research solutions.
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