Mama bear approved Genexa - clean, effective medicine

Technology Used

Predictive AI

Predictive artificial intelligence (AI) refers to the use of machine learning to identify patterns in past events and make predictions about future events

To Measure Attention

Heatmaps

These visualize areas of the image or video that are likely to capture the most attention and areas that may receive less attention using a VIBGYOR color gradient.

Fog maps are visual representations that highlight areas of a visual field or image where viewers experience low clarity or comprehension, indicating regions that may be confusing or unclear.

Fog Maps

It quantifies the level of attention drawn by an image or video, indicating the consensus on its most captivating elements. Images/videos with numerous intriguing components tend to score lower as attention disperses. Conversely, assets with fewer focal points garner higher scores as viewer gazes converge on specific areas.

Focus Score

Saliency Maps

Saliency Maps highlight sections that are likely to be viewed by your audience; this map will only show the areas which are viewed by the users.

Attention Score

It quantifies the overall interest the stimuli has received. It is calculated based on the intensity of heat maps. If there are more intense regions, the attention value will be higher.

To Measure Clarity & Engagement

Clarity Score

It tells you if your customers will easily understand your stuff or not. It helps you see how clear your message or visuals are, so you can make them better for your audience.

Area of Interest

Define specific regions within your content for an even deeper analysis of viewer engagement.

Second by Second Analysis

This offers users deeper insights, elevating research to a new level of advanced data analysis.

Detailed Analysis of the Ad

Overall Score

53.1/100

Highest Focus: The ad achieved its highest focus score of 87.2 at the 27-second mark, coinciding with the appearance of the title and the call-to-action (CTA)

Lowest Focus: The lowest focus score, 25.29, was observed at the 18th second, coinciding with a slower pace in the animations, which seemed to reduce viewer engagement.

Highest Clarity: Clarity peaked at 80.41 at the 3-second mark, as the core message of the ad campaign is beautifully conveyed in the scene where the mama bear embraces her child. This moment, simple yet powerful, encapsulates the message with maximum clarity.

Lowest Clarity: The lowest clarity score of 60 was recorded at 18 seconds, likely due to an overload of visuals on the screen, which may have reduced viewer understanding.

Highest Attention: Viewer attention peaked at 85.5 at the 18-second mark, driven by dynamic animations as elements entered and exited the scene, effectively capturing and sustaining the audience's focus.

Lowest Attention: The lowest attention score of 18.22 was recorded at the very beginning of the video (1 second), likely due to slightly blurry visuals and the absence of the voiceover at that point.

Summary Analysis

Genexa, the clean medicine brand co-founded by David Johnson and Max Spielberg, has introduced its "Mama Bear" campaign to empower health-conscious parents seeking better options for their children. Narrated by actor and investor Nikki Reed, the campaign showcases a protective mother figure advocating for transparency and purity in over-the-counter medications, spotlighting Genexa’s filler-free Kids’ Pain & Fever acetaminophen. Combining heartfelt storytelling with a bold challenge to outdated norms, the campaign reinforces Genexa’s mission to eliminate artificial additives in remedies. The campaign achieved a high Focus score of 85.67 and a high Clarity score of 87.45, but recorded a low Attention score of 18.22 at the start, where slightly blurry visuals and the absence of narration contributed to only 34.37% of the audience continuing to watch during this segment.

Suggestions for Improvement

Optimize for Shorter Attention Spans: Rearrange the content so that key messages or visually engaging elements appear within the first few seconds to retain viewers.