What is Decode?

Decode is an AI-Integrated one-stop solution for conducting all your research, gathering responses, and analyzing them to understand consumers' responses, decode their cognitive & behavioural metrics and get actionable insights in real time. You can perform Qualitative and quantitative research in Decode and gain insights into your user responses.

Under qualitative research, Decode provides a versatile range of meeting options, including one-on-one dyads and focus groups, all accessible online. By conducting these meetings, you can meticulously analyze participant behaviour and the overall conversation.

In the Quantitative part, you can create a survey questionnaire and test your media from different platforms and get the analytics.

You will find the following research in decode:

1. Quantitative research
2. Qualitative Research

Quantitative Research

It is a study of consumers' emotions and behaviours based on numerical and statistical evidence. This data is collected from the user's responses and reactions to different questions, media, user interface, pictures, audio, etc., which is tracked in our platform using technologies like facial coding, eye tracking, and mouse tracking.

Under Quantitative study, there are the following studies present in decode:

• Survey: You can create surveys in decode by adding blocks of questions, media, and documents to gather consumers' responses and analyze them to understand their behaviour while taking the survey.
• Media Insight: You can create Media Insight to understand how consumers react to your media; a media file can be an .mp3, .mp4, .wav, or .m4v file. You can capture consumers' emotions and behaviour through charts and scores and analyze them to improve your media experience.
• In-Context Testing: Allows you to simulate the appearance of your content and test them within an Instagram/TikTok post format, complete with avatars, captions, and other relevant elements.

Qualitative Research

Qualitative Research is a type of social science research that uses observational methods to gather data about people’s experiences, beliefs, attitudes, and behaviour. Qualitative research is often used to answer questions about why people behave the way they do.

In Decode, we specialize in analyzing data from meetings, interviews, focus groups, and various online conversations. Our platform offers a unique feature: self-capture interviews. This allows you to post questions and have survey respondents provide answers via self-recorded video or audio. This method facilitates interviews without the need for an interviewer.

Every conversation in decode can be tracked using technologies like facial coding, brainwave mapping, eye movement tracking, and mouse tracking.

Under Qualitative study, these are the studies present in Decode:

Live Interviews

• One-on-one meeting: Use this template for a discussion with one person, along with an interviewer.
• Dyad meeting: If you are having a discussion with two people, you can use the template of a Dyad meeting.
• Triad Meeting: Use this template if you want to add upto three people in the meeting, along with the interviewer.
• Focus Group: Focus group is used when you want to conduct meetings for more than three people. This meeting template is enabled with whiteboard sharing, where participants can collaborate by creating drawings and charts.

Diary Study

• A diary study is a research approach where participants meticulously document their daily activities, thoughts, emotions, and experiences within a specified timeframe, typically using a journal or digital platform. This method enables researchers to gain profound insights into individual behaviours, attitudes, and patterns over time across various domains such as psychology, sociology, user experience, and market research.

Predictive Research

Predictive Research on Decode is a tool that harnesses the power of advanced algorithms to analyze visual content and provides consumers with predictive Heat Maps and Fog Maps, offering a comprehensive view of how viewers interact with images and videos. Additionally, it furnishes key metrics such as Attention, Focus, Clarity, and Percentage seen, enabling consumers to glean invaluable insights into audience engagement and content performance.

Overview

You can set up your workspace in Decode using your Email ID, Google account, Microsoft account, Amazon account or Linkedin Account. In this article, we will guide you through the steps for setting up your account in Decode.

Steps

Step 1: Go to the Decode sign-up page using the URL: https://www.getdecode.io/signup

Step 2: On the Sign-up page, you can choose to sign up using your Email id or using the SSO option available.

Step 3: If you choose to set up your account using your Email Id, a verification code will be sent to your email. Enter the verification code and proceed.

💡Note: If you select Microsoft or Google sign-up process, the verification code step will be skipped.

Step 4: Once the code is verified, you can set up your workspace name. A workspace can be defined as your virtual space for conducting research. Also, choose the data center from the dropdown based on the nearest region to your location. And click on "Create Workspace".

Step 5: After successfully adding your workspace details, you will be redirected to the login page to initiate the sign-in process. Enter the workspace that you have created and click on Submit.

Step 7: Now, you can sign in using the credentials created by you.

Overview

You can set up your workspace in Decode using your Email ID, Google, Microsoft, Linkedin or Amazon account. In this article, we will guide you through the steps for setting up your account in Decode using your email ID.

Steps

Step 1: Go to the Decode sign-up page using the URL: https://www.getdecode.io/signup

Step 2: On the signup page, you can choose to create your account with your Email ID, Google account, Microsoft account, LinkedIn or Amazon account.

Step 3: To set up your workspace with Email, please enter your email address and create a password. Then click on the "Send Verification Code" button; you will receive a verification code on your mentioned email ID.

Step 4: Enter the verification code and agree to the terms and conditions to proceed.

Step 5: Once the code is verified, you can set up your workspace name. A workspace can be defined as your virtual space for conducting research. Also, choose the data centre from the dropdown based on the nearest region to your location. And click on "Create Workspace".

Step 6: After successfully adding your workspace details, you will be redirected to the login page to initiate the sign-in process. Enter the workspace that you have created and click on Submit.

Step 7: Now, you can sign in using the credentials created by you.

Step 8: Once you have logged in, you will arrive on the homepage/dashboard of the Decode platform.

Overview

You can set up your workspace in Decode using your Email ID, Google account, Microsoft account, Amazon Account or Linkedin account. In this article, we will guide you through the steps for setting up your account in Decode using your Google account.

Steps

Step 1: Go to the Decode sign-up page using the URL: https://www.getdecode.io/signup

Step 2: On the page, you can choose to sign up using Google or Microsoft single sign-on

Step 3: Click on the “Sign up with Google” button.

Step 4: If your device already has a Google account added, a list of the account will be shown to you. Choose an account from the list that you wish to sign up with. You could alternatively connect with your Google account from this screen.

Step 5: Once you choose an account and the account is connected to Decode, you will be redirected to Decode to enter a unique workspace name. Also, you need to choose the data centre from the dropdown based on the nearest region to your location.

Step 6: Click “Create Workspace”.

Step 7: After successfully adding your workspace details, you will be redirected to the login page to initiate the sign-in process. Enter the workspace that you have created and click on Submit.

Step 8: Now, you can sign in using the credentials created by you.

Step 9: Once you log in successfully, you will be shown the homepage/dashboard of the Decode application.

Overview

You can set up your workspace in Decode using your Email ID, Google account, Microsoft account, Amazon Account or LinkedIn account. In this article, we will guide you through the steps for setting up your account in Decode using your Microsoft account.

Steps

Step 1: Go to the Decode sign-up page using the URL: https://www.getdecode.io/signup

Step 2: On the page, you can choose to sign up using  Microsoft single sign-on.

Step 3: Click on the “Sign up with Microsoft” button.

Step 4: You will be asked to enter your Microsoft Email ID and Password to begin the setup.

Step 5: Next, you will be asked to accept the permissions allowing you to connect your Microsoft account with Decode.”

Step 6: Once connected to Decode, you will be redirected to Decode to enter a unique workspace name. Also, you need to choose the data centre from the dropdown based on the nearest region to your location and click on “Create Workspace”.

Step 7: After successfully adding your workspace details, you will be redirected to the login page to initiate the sign-in process. Enter the workspace that you have created and click on Submit.

Step 8: Now, you can sign in using the credentials created by you.

Overview

When a Decode user extends an invitation for you to join the platform, you'll receive an email from the address hello@getdecode.io. This article is designed to walk you through the step-by-step process of signing up using the invite link provided in the email.

Steps

Step 1: Open the mail you received for the invite and click the "Sign Up" button. In the mail, you will find other information like the user who invited you, Workspace name, Organization name and steps to proceed further.

💡 You will find the invite mail in your inbox. In case you don't find it there, kindly check your spam folder.

Step 2: Once you click on the "Sign Up" button, you will be redirected to the Decode's sign-up page. Your email id will be automatically added to the form. You will need to create a password.

After successfully adding the details, click the "Send Verification Code" button.

Step 3: Once done, you will receive a verification code in the same email ID. Please enter the code and click on the verify button.

Step 4: After successful verification, you will be directed to the sign-in page, where you can log in using the same email ID and the password you created.

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Overview

To set up your workspace in Decode, you have the option to use various accounts such as your Email ID, Google account, Microsoft account, Amazon account, or LinkedIn account. In this article, we will walk you through the steps for setting up your Decode account using your LinkedIn credentials.

Steps

Step 1: Go to the Decode sign-up page using the URL: https://www.getdecode.io/signup

Step 2: On the sign-up page, you will be presented with different sign-up options. To proceed with LinkedIn, simply click on the LinkedIn icon.

Step 3: Once you select the LinkedIn option, you will see a screen confirming your choice. Click on the "Continue with LinkedIn" button to proceed.

Step 4: If you are already logged in to your LinkedIn account on the device, you will be directly taken to the permission page. However, if you are not logged in, you'll need to log in to your LinkedIn account and provide the necessary permissions to Decode.

Step 5: After successful authentication, the workspace creation process will commence. You'll be asked to provide a unique workspace name and choose the nearest data center for optimal performance.

Step 6: Once you've entered your workspace details, you will be redirected to the login page. Here, you can sign in using the credentials you created during the sign-up process.

Step 7: Upon successful login, you will be taken to the homepage/dashboard of the Decode application, where you can begin using the platform and explore its features.

Overview

Using the Decode dashboard, you can get a comprehensive overview of the platform at a glance. This dynamic dashboard serves as your control centre, allowing you to access key features, manage your studies, and stay informed about your subscriptions effortlessly. In this article, we'll walk you through the various components of the Decode Dashboard and how to make the most of the features.

You will find different widgets for the different features like Upcoming meetings, Collections, Qualitative Studies, Quantitative studies, Files, Notes and subscription details.

The dashboard can be accessed from the navigation menu on any page of the platform by clicking on the Home or the Decode icon.

The Dashboard includes a navigation panel that provides quick access to different sections of the platform. Whether you need to explore studies, manage collections, or review upcoming meetings, it's all just a click away.

Dashboard Widgets

The heart of the Dashboard lies in its widgets, each designed to cater to specific aspects of your work. Let's take a closer look at these widgets

Upcoming Meetings

Stay on top of your schedule by quickly spotting any meetings you're part of for the same day. It's a convenient way to ensure you never miss an important discussion.

Collection

Easily access your recently used collection card. Get a quick overview of the number and types of studies, as well as the media contained within the collection.

Qualitative Study

Find your most recently accessed qualitative study at a glance. This widget simplifies your study management tasks.

Quantitative study

Similar to the qualitative widget, this one showcases your recently accessed quantitative studies, making data analysis more accessible.

Files  

Keep track of your recently uploaded files effortlessly. This widget ensures you always have your files at your fingertips.

Notes

Stay organized by adding and managing notes directly within the Dashboard. A powerful tool for annotating and documenting your work.

Subscription card

Keep tabs on your subscription details, including the number of days left, remaining upload data, and available minutes. This widget ensures you are always aware of your platform usage.

Steps for Accessing Dashboard

Dashboard/Homepage is the first screen to appear when you log in to the platform; below are the steps for accessing it:

Step 1: Go to the https://getdecode.io/login

Step 2: Sign in using your email ID, Google or Microsoft single sign-on.

Step 3: Click on “Login” to sign in to Decode.

Step 4: After successful login, you will be taken to the Dashboard/Homepage of decode, which showcases your “Meetings”, “Collections”, and “Recently Accessed” media.

Using Teams in Decode, you can manage your internal groups and control access to data. Here are the steps involved in creating a Team:

Step 1: Once you log into your Decode account, you will be directed to your home page.

Step 2: One the left side of the page, you’ll find the menu bar. Click on it and you will be presented with a list of options. From there, you can select the Settings option.

Step 3: From Settings, you will be taken to the Teams tab.

Step 4: By default, your parent organization will be created. When you hover your mouse pointer over the card, you will find a "+" icon and a pencil icon. You can create a child organization by clicking on the "+" icon.

Step 5: A form will be shown and you can fill in the details to create an organization.

• Active status: You can choose to do your organization while creating it or leave it in the inactive state and do it later.
• Logo: You can upload the desired logo for your organization.
• Title: You can input the name of your organization.
• Users: You can select the users you want to add to the new organization.

Step 6: Click on the save button.

Once you click on the save button, the organization will be created and shown in the organization structure.

Overview

Inviting users to join your platform is an essential part of conducting research studies and building a robust research community. In this article, we'll provide you with step-by-step instructions for inviting users to Decode, whether you're looking to recruit participants for a study, build a network of collaborators, or create a community of researchers.

Steps

Step 1: Once you log into your Decode account, you will be navigated to your home page.

Step 2: Click on the Invite user button on the left navigation.

Step 3: On the invite user form, you can fill in the email address of the user to be invited, the role to be assigned, and the home team to which the user is to be added.

• Admin: Has full control over the platform, including managing access and permissions.
• Manager: Has limited access compared to the Admin, with certain restricted capabilities.
• Viewer: Can only view content on the platform without the ability to perform any actions.
• Auditor: Can view the content and edit with certain restricted capabilities.

You can invite multiple users at once by clicking on the "+" button on the form.

Step 4: Click on the invite button. An invite will be sent to the user via email. After accepting the invitation, the user will be added to the specified home team.

💡Note: You can now resend invite to users who were invited to Decode but hadn't signed up on the platform.

Steps

Step 1: Once you login into your Decode account, you will be directed to the dashboard.

Step 2: Locate the "What's New" button positioned at the bottom of the banner on the right side. It stands out and serves as a gateway to the latest updates and features.

Step 3: The "What's New" page will show you different sections related to the platform's latest updates, news, and features. Click on the “Ideas” option.

Step 4: Once you are on the "Ideas" page, you will find the list of ideas posted by other users. You can upvote any idea if you think it is useful for the improvement of the product.

To add your ideas click on the "+Add an Idea" button.

Step 5: A form will open for adding the details. Provide as much detail as possible to help the product team understand your idea. Once you have finished writing your idea, click on the "Submit" button.

Step 5: After submitting your idea, the product team will review it and determine its feasibility and potential impact. If they find your idea valuable and feasible, they may prioritize it for future development.

What is a Demo Mode?

Demo Mode allows users explore the functionalities in Decode which would help new users learn about the platform. It allows users to freely interact with the platform's functionalities and get a feel of how everything works on Decode.

When you use Demo Mode, you'll be taken to the "Library" page, where you will find qualitative and quantitative demo studies that have been curated. You can play around, interact with buttons, and get a feel of how the platform functions, just like you would in the real version.

What can you do in Demo Mode?

While in Demo Mode, you can:

• Explore Blocks: Interact with our platform's versatile Blocks to create captivating surveys and schedule meetings.
• Learn with Confidence: Use Demo Mode as a safe learning tool without fear of mistakes.
• View Insights: Discover powerful data-driven insights from active and closed studies.

How to enable Demo Mode?

To enable Demo Mode, follow the below steps:

Step 1: Once you log into your Decode account, you will be directed to the dashboard.

Step 2: From the navigation panel available on the left side of the dashboard, click on the "Demo Mode" button.

Step 3: Your Demo Mode will be activated, and you will taken to the library page, where you will find a few studies already created. You can open the study, explore various blocks, and view the insights as well.

Once you enter the demo mode, a yellow frame will appear on your screen.

Step 4: To exit the Demo Mode, click anywhere outside the yellow frame or on the Demo Mode button available at the top of the screen.

What is Decode AI Copilot?

Decode AI Copilot is an advanced AI-powered feature that streamlines the process of data analysis by seamlessly extracting insights from diverse data sources, including transcripts, PDFs, PowerPoint presentations, and documents. It acts as your virtual assistant, making complex data analysis tasks more accessible and efficient.

How Does Decode AI Copilot Work?

Decode Copilot leverages cutting-edge machine learning and natural language processing (NLP) techniques to analyze your data comprehensively. Here's a breakdown of how it operates:

1. Data Integration

Decode Copilot integrates seamlessly with various data sources within our platform. It can process a wide range of data types, ensuring that you can access insights from all your data sources.

2. Question-Driven Insights

To harness the power of Decode Copilot, simply ask questions about your data. It understands your queries and extracts relevant information from the integrated data sources.

3. Comprehensive Answers

Decode Copilot doesn't just provide basic responses; it offers comprehensive answers, drawing from the insights it has gathered. Whether you need specific details or a broad overview, it has you covered.

Getting Started with Decode AI Copilot

Now that you have an overview of how Decode Copilot works, let's explore how you can get started and make the most of this powerful tool:

Login to your account: Access the Decode Copilot directly from your dashboard.

Ask Questions: In the Decode Copilot interface, you can type your questions based on a study or a file available within the platform. You can also ask questions by tagging a specific study or file for a more specific answer.

Sample questions

• "What are the key takeaways from the orange ppt" (question aimed generally at all the files present within the workspace)
• "How often people shop online" @studyname (question prompt aimed at a specific study, the study name is specified using @)
• "List out the positive points" @filename (question prompt aimed at a specific file, the study file is specified using @)

Get Insights: Observe as the Decode Copilot processes your queries and provides detailed answers supported by data analysis.

Model Used: ChatGPT 3.5 Turbo which is an advanced AI large language model developed by OpenAI. It is designed to understand and generate human-like text, making it a powerful tool for a variety of applications.The model provides immediate responses, offering valuable support in real-time. Researchers can leverage its capabilities to analyze large volumes of survey responses, extracting key insights and identifying trends. The model helps in drafting clear and effective survey questions and can generate summaries and action items of research findings.

Tips for Maximizing Decode AI Copilot's Potential

To unlock the full potential of Decode Copilot and make the most of your data analysis efforts, consider these tips:

• Specific Research Inquiries: Ask questions related to specific research topics or areas of interest.
  For example, "What are the recent trends in sustainable packaging in the cosmetics industry?"
• Concept Clarification: Ask for explanations or clarifications on specific concepts or terms found in the research materials. For example, "Can you explain the concept of consumer behaviour?"
• Context: Ask for context-based questions when relevant. For example, "Provide the historical context of the 'Industrial Revolution' as mentioned in the article."
• Insight Extraction: Ask questions that aim to extract actionable insights from the research. For example, "What are the practical implications of the findings regarding customer retention strategies?"
  

Type of Question NOT to ask

• General Knowledge Questions: AVOID asking questions that seek general knowledge or information like “What’s the number of participants in the interview”, “What is the information available in the study “demo 1”, etc.
• Vague Queries: AVOID vague or overly broad questions that do not specify a particular aspect of the research. For example, "Tell me everything about marketing."
• Summarization of Entire Reports: AVOID asking the AI to summarize entire lengthy reports or documents. Instead, ask for specific sections or findings.
• Personal Opinions: AVOID asking the AI for personal opinions or subjective judgments. AI should provide factual information based on the data it has been trained on.
• Unrelated Queries: AVOID asking questions unrelated to the research or platform's purpose. Keep your inquiries focused on the available research materials.
• Overly Complex Queries: AVOID asking questions that are excessively complex or convoluted. Clear and concise questions yield better results.

Conclusion

Decode AI Copilot is a game-changer for data analysis, offering a streamlined way to extract valuable insights from your data sources. With its ability to answer questions based on comprehensive data analysis, you can make informed decisions with ease. Harness the power of Decode Copilot to tap into the wealth of knowledge hidden within your data, ultimately gaining a competitive edge in today's data-driven landscape. Embrace the future of data analysis with Decode AI Copilot and unlock the full potential of your data.

In the Decode Dashboard, you'll discover a comprehensive subscription widget designed to provide you with insights into the remaining usage limits of your workspace as per your subscription plan. This widget neatly organizes crucial information, including the number of days remaining in your trial, storage capacity, transcription minutes, and survey response allocations.

Let's delve into each option to help you understand and make the most of your data:

• Days Remaining: Keep track of the remaining days in your trial or subscription period to ensure seamless planning and utilization of the platform.

• Data Left: This section informs you about the remaining amount of data (video/audio/files) that can be uploaded to the platform, ensuring you stay well within the specified limits and plan accordingly.

• Minutes: The remaining minutes that is available for transcription, empowering you to manage and allocate your transcription resources effectively.

• Survey Responses: Gain insights into the number of survey responses you can collect. It's important to note that this count pertains specifically to surveys without Eye Tracking and Facial Coding technologies.

• AI Responses: For surveys incorporating Eye Tracking and Facial Coding technologies, this section outlines the number of AI-enhanced survey responses you can collect. This does not include responses from surveys without these technologies.

If your survey comprises both traditional survey blocks and AI blocks, the response count will be deducted from the AI Responses and not from the general Survey Responses. This distinction ensures accurate tracking and allocation of your response resources