Decode Vs. Dovetail
Decode, the best Dovetail alternative, offers an integrated consumer research platform powered by Insights AI, making consumer insights faster and more cost-effective.
Request a demo
%201.avif)
.webp)
Introducing Decode
Decode is an integrated consumer research platform powered by Insights AI (Emotion AI + Behavior AI + Gen AI + Predictive AI).
With Decode, you can conduct new studies and upload past research to uncover how consumers respond to your services and content while gaining deeper insights into their behaviors, actions, and stated responses.
Why Choose Decode over Dovetail?
Decode offers a broader range of advanced features compared to Dovetail, particularly in AI-driven tools like Emotion AI, Behavior AI, and Predictive AI. Additionally, Decode provides more specialized solutions for in-context testing, e-commerce path to purchase, and shopper insights, making it a more comprehensive choice for in-depth consumer behavior analysis and research.
Feature Comparison
Tech & Support
Dovetail
Decode
Knowledge Management
Past and Present Research Repository
Gen AI
Research Assistant
MS Teams Integration
Webex Integration
Zoom Integration
FTP Server Uploads
Emotion AI
Behavior AI
Predictive AI
AI Report Generator
Quantitative Research
Surveys
Media Testing
In-Context Testing
Qualitative Research
One-On-One Interviews
Focus Group Discussions
E-commerce Path to Purchase
Shopper Insights
Native Panel Support
80+ million across 120+ countries, Reach powered by 9 providers
including Dynata & Lucid
Diary Studies
Media Heatmaps
AI-Generated Transcription and Translation
Automated Research Reports
Observers and Moderators
Screen Recording
Custom Branding
AI-Generated Summaries
Tags & Highlights
Custom Templates
A Look at the Numbers Behind Your Decision
%
%
+
20%
savings in research costs
87%
user satisfaction rate with Qatalyst
200+
brands love working with us
Success Stories
Decode improved per-study cost savings by 33% for the world's leading social media platform.
The platform's capability to capture the underlying reasons behind consumer opinions through various qualitative studies is impressive
J
Jinay G.
Business Development Officer
The innovative use of facial coding and eye-tracking technology via a webcam gives you deep insights into consumer behavior.
A
Aatish M.
The in-context testing for social media ads provides realistic simulations that improve our ad performance significantly.
M
Manpreet Singh A.
Media Performance Associate Manager
The platform's capability to capture the underlying reasons behind consumer opinions through various qualitative studies is impressive
J
Jinay G.
Business Development Officer
The innovative use of facial coding and eye-tracking technology via a webcam gives you deep insights into consumer behavior.
A
Aatish M.
The in-context testing for social media ads provides realistic simulations that improve our ad performance significantly.
M
Manpreet Singh A.
Media Performance Associate Manager
The platform's ability to track consumer experiences over time with various response formats like images, videos, and voice recordings is invaluable.
M
Mannan K.
Business Development Manager
The decode knowledge management which brings data lying in silos under one bucket
A
Akhil B.
It is user-friendly and offers a variety of features that facilitate the exploration of consumer insights.
U
User in Consumer Goods
The platform's ability to track consumer experiences over time with various response formats like images, videos, and voice recordings is invaluable.
M
Mannan K.
Business Development Manager
The decode knowledge management which brings data lying in silos under one bucket
A
Akhil B.
It is user-friendly and offers a variety of features that facilitate the exploration of consumer insights.
U
User in Consumer Goods
Your Users' Privacy is in Good Hands
You can understand more about the type of data we record/store on our guidelines and policies page.
.jpeg)
Investors Who Believe in Us
