Decode vs. Discuss

Decode, the best alternative to Discuss, offers an integrated consumer research platform powered by Insights AI, enabling teams to gather in-depth qualitative insights faster and more efficiently.

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Introducing Decode

Decode is an integrated consumer research platform powered by Insights AI (Emotion AI + Behavior AI + Gen AI + Predictive AI).

With Decode, you can conduct new studies and upload past research to uncover how consumers respond to your services and content while gaining deeper insights into their behaviors, actions, and stated responses. 

Why choose Decode over Discuss?

Decode offers a comprehensive list of features (and more upcoming ones) that offers a tool to conduct and bring all your past and present research in one place, powered by AI.

Feature Comparison 

Features

Discuss

Decode

Knowledge Management

Only qual

Gen AI

Research Assistant

MS Teams Integration

Webex Integration

Zoom Integration

FTP Server Uploads

Emotion AI

Behavior AI

Predictive AI

AI Report Generator

Quantitative Research

Surveys

Media Testing

In-Context Testing

Qualitative Research

One-On-One Interviews

Focus group

Diary Studies

Self Capture

E-commerce Path to Purchase

Shopper Insights

Native Panel Support

80+ million across 120+ countries, Reach powered by 9 providers
including Dynata & Lucid

AI-Generated Transcription and Translation

Automated Research Reports

AI-Generated Summaries

Tags & Highlights

Custom Templates

A Look at the Numbers Behind Your Decision

28

%

savings in research costs
96

%

user satisfaction rate with Decode
150

+

brands love working with us

20%

savings in research costs

87%

user satisfaction rate with Qatalyst

200+

brands love working with us

Success Stories

One of the most valuable Pharma companies saved over 30% of research costs by amplifying past data. 

The platform's capability to capture the underlying reasons behind consumer opinions through various qualitative studies is impressive

J

Jinay G.

Business Development Officer

The innovative use of facial coding and eye-tracking technology via a webcam gives you deep insights into consumer behavior.

A

Aatish M.

The in-context testing for social media ads provides realistic simulations that improve our ad performance significantly.

M

Manpreet Singh A.

Media Performance Associate Manager

The platform's capability to capture the underlying reasons behind consumer opinions through various qualitative studies is impressive

J

Jinay G.

Business Development Officer

The innovative use of facial coding and eye-tracking technology via a webcam gives you deep insights into consumer behavior.

A

Aatish M.

The in-context testing for social media ads provides realistic simulations that improve our ad performance significantly.

M

Manpreet Singh A.

Media Performance Associate Manager

The platform's ability to track consumer experiences over time with various response formats like images, videos, and voice recordings is invaluable.

M

Mannan K.

Business Development Manager

The decode knowledge management which brings data lying in silos under one bucket

A

Akhil B.

It is user-friendly and offers a variety of features that facilitate the exploration of consumer insights.

U

User in Consumer Goods

The platform's ability to track consumer experiences over time with various response formats like images, videos, and voice recordings is invaluable.

M

Mannan K.

Business Development Manager

The decode knowledge management which brings data lying in silos under one bucket

A

Akhil B.

It is user-friendly and offers a variety of features that facilitate the exploration of consumer insights.

U

User in Consumer Goods

Provides a platform to add in the technology factor in any market research study.

P

Pranav S.

It is a complete transformation over quantitative research. It easily help us draw meaningful paatterns in our data. It is east to integrate and the features are awesome. We frequently use this tool.

T

User in Telecommunications

The media insights feature is excellent for measuring audience engagement with different multimedia content.

J

Jivita T.

Control management associate

Provides a platform to add in the technology factor in any market research study.

P

Pranav S.

It is a complete transformation over quantitative research. It easily help us draw meaningful paatterns in our data. It is east to integrate and the features are awesome. We frequently use this tool.

T

User in Telecommunications

The media insights feature is excellent for measuring audience engagement with different multimedia content.

J

Jivita T.

Control management associate

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