Decode Vs. Toluna
Decode, the best Toluna alternative, offers an integrated consumer research platform powered by Insights AI, making consumer insights faster and more cost-effective.
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Introducing Decode
Decode is an integrated consumer research platform powered by Insights AI (Emotion AI + Behavior AI + Gen AI + Predictive AI).
With Decode, you can conduct new studies and upload past research to uncover how consumers respond to your services and content while gaining deeper insights into their behaviors, actions, and stated responses.
Why choose Decode over Toluna?
In addition to end-to-end consumer research, Decode has a repository and knowledge management platform assisted by proprietaries AI technologies like Eye tracking, Facial coding and Copilot features. This makes your research process more accurate, quick and effective compared to Toluna’s limited capabilities.
Tech & Support Comparison
Tech & Support
Toluna
Decode
Facial Coding
Eye Tracking
Voice AI
Gen AI
Free Trial
Integrations
Language Support
28+
100+
Custom report builder
Feature Comparison
Features
Toluna
Decode
Emotion AI
Behavior AI
Click tracking only
Eye and Click Tracking
Repository
In-context
Survey
Heatmaps
Click tracking only
Eye and Click Tracking
E-commerce path-to-purchase
Brand Scores
Screen Recording
User Interviews
Shopper Insights
Focus Groups
AI summaries
Templates (quant & qual)
Diary Studies
Tags and highlights
AI Generated Transcriptions and Translations
Panel reach
79 million +
120 + countries
A Look at the Numbers Behind Your Decision
%
%
+
20%
savings in research costs
87%
user satisfaction rate with Qatalyst
200+
brands love working with us
Success Stories
Decode improved per-study cost savings by 33% for the world's leading social media platform.
The platform's capability to capture the underlying reasons behind consumer opinions through various qualitative studies is impressive
J
Jinay G.
Business Development Officer
The innovative use of facial coding and eye-tracking technology via a webcam gives you deep insights into consumer behavior.
A
Aatish M.
The in-context testing for social media ads provides realistic simulations that improve our ad performance significantly.
M
Manpreet Singh A.
Media Performance Associate Manager
The platform's capability to capture the underlying reasons behind consumer opinions through various qualitative studies is impressive
J
Jinay G.
Business Development Officer
The innovative use of facial coding and eye-tracking technology via a webcam gives you deep insights into consumer behavior.
A
Aatish M.
The in-context testing for social media ads provides realistic simulations that improve our ad performance significantly.
M
Manpreet Singh A.
Media Performance Associate Manager
The platform's ability to track consumer experiences over time with various response formats like images, videos, and voice recordings is invaluable.
M
Mannan K.
Business Development Manager
The decode knowledge management which brings data lying in silos under one bucket
A
Akhil B.
It is user-friendly and offers a variety of features that facilitate the exploration of consumer insights.
U
User in Consumer Goods
The platform's ability to track consumer experiences over time with various response formats like images, videos, and voice recordings is invaluable.
M
Mannan K.
Business Development Manager
The decode knowledge management which brings data lying in silos under one bucket
A
Akhil B.
It is user-friendly and offers a variety of features that facilitate the exploration of consumer insights.
U
User in Consumer Goods
Your Users' Privacy is in Good Hands
You can understand more about the type of data we record/store on our guidelines and policies page.
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Investors Who Believe in Us
