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A patented eye tracking tech powered by AI and Advanced Machine Learning.
Eye Tracking
Measure and quantify human attention by capturing eye gaze movements via webcams and smartphone cameras. A patented eye tracking tech powered by AI and Advanced Machine Learning.
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Eye Tracking
Made easy and scalable
Eye Tracking makes it easy and scalable to get deep human insights via eye gaze movements. Measure human attention and engagement levels with more than 95% accuracy.
Camera Based Capture
Unlike infrared based hardware eye trackers, we use computer vision to capture eye tracking data via webcams and smartphone cameras.
Explicit Calibration
Gain instant insights into user behaviour and attention patterns and eliminate waiting time for respondent completes, accelerating the research process.
Mobile Eye Tracking
Effortlessly analyze and validate multiple creatives through eye-tracking data concurrently.
16 million+
gaze map data collected
70000+
experiences tested for in-depth benchmark data
7.8 million+
mins of benchmark data collected
150+
enterprise customers across the globe
17+
global patents on Emotion AI
World Largest
repository of emotion benchmark data
Advantages of
Entropik Tech's Eye Tracking
Highest Facial Coding Accuracy
More than 90% accuracy in accurately measuring all the universally accepted human emotions i.e. Happiness, Sadness, Anger, Contempt, Fear, Disgust, Surprise and Neutral. Lab-level accuracy despite using a webcam for data capture.
Faster Turnaround Time
The Eye Gaze data is captured completely online and in real-time, with zero hardware involvement. This means, you can get eye tracking insights on your web, app or prototypes 6X faster.
High Level Accuracy
We have achieved more than 90% accuracy in capturing eye movements and fixation data in natural settings by just using commercial grade webcams and smartphone cameras. No more eye trackers or lab equipments.
How does it work?
Here's how simple and easy it is to leverage our camera based eye tracking technology to capture eye gaze data, with no additional hardware or technical expertise.
Your Users' Privacy is in Good Hands
You can understand more about the type of data we record/store on our guidelines and policies page.
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