Blog
The Ultimate Guide to Crafting Research Plans: Key Steps, Tips, and Tools
Case Studies
Food Manufacturing Company
Ebook
The State of User Research in 2023 and Beyond! [Stats & Trends to Watch]
Discover practical tips, in-depth analysis, and real-world strategies to streamline your research process and deliver exceptional user experiences.
CATEGORIES
All
For Product & Research Teams
Prioritize UX research findings by considering their impact and feasibility, categorizing by urgency and importance, and involving stakeholders in the process.
For Marketing & Research Teams
Online research platforms are the future of consumer research, allowing businesses to conduct surveys, tests, and experiments with ease and efficiency.
Speed and quality are critical in consumer research. Discover how advanced research tools can deliver faster results without compromising on insights quality.
Quantitative and qualitative research provide valuable insights for marketers. Discover how these research methods can help improve your marketing strategies.
Technology
AI-led behavioral research is a growing trend in consumer research that uses machine learning algorithms to analyze and predict consumer behavior.
This article explores how businesses can use AI applications in marketing research to gain insights into their customers and grow their business.
Conducting usability testing involves defining objectives, recruiting participants, designing tasks, and analyzing results to improve user experience.
UX usability testing is a process of evaluating a product's usability by observing how users interact with it. It helps improve user experience and satisfaction.
Unmoderated usability testing can be challenging. Follow these 6 steps for success, and use our checklist to ensure your testing goes smoothly.
An online panel is a group of pre-screened individuals who participate in surveys. This guidebook provides tips and best practices for using online panels.
Optimizing your e-commerce UX is crucial for driving conversions. Discover 10 best practices that will help you improve your user experience and boost sales in 2024.
There are several user research myths that need to be debunked, including the belief that user research is expensive, time-consuming, and only for experts.
To stay relevant in retail, unlearn outdated shopper research and relearn new methods that integrate tech, data, and behavioral insights.
Industry Bytes
The article discusses the changing landscape of video communication and how Emotion AI is revolutionizing it by understanding and analyzing emotions.
As the world shifts towards more video-based communication, emotion AI is transforming the way we connect by accurately detecting and responding to emotions.
Concept testing is an essential part of UX design. Learn about the benefits of concept testing and how to implement it in your design process.
Investing in UX research can lead to improved customer satisfaction, increased engagement, and ultimately, a better bottom line for your business.
Get a comprehensive understanding of quantitative and qualitative research, their differences, benefits, and when to use each one with this guide.
A comprehensive guide to consumer research for marketers includes defining objectives, selecting the right method, analyzing data, and using insights to inform strategy.
DIY user research platforms are becoming increasingly popular because they offer cost-effective, efficient, and flexible ways to conduct user research.
Behavioral research is crucial for successful concept testing, helping designers to understand user behavior and iteratively improve their designs.
Behavioral research is a powerful tool for ad testing. Learn how it can provide insights into how consumers interact with ads and improve their effectiveness.
Behavioral research is an effective method for product testing, providing insights into how users interact with products and identifying areas for improvement.
To conduct effective user research, consider these 10 tips, including setting clear goals, recruiting the right participants, and testing early and often.
This ultimate guide to survey question types in 2024 covers everything you need to know to create effective surveys, including examples and best practices.
Cultural response bias can skew research results, but there are ways to tackle it. This guide provides tips for mitigating bias and improving research quality.
Market Research
Avoid these common market research mistakes, including not defining research goals, surveying the wrong people, and ignoring biases in your data analysis.
Artificial intelligence can revolutionize consumer research, but is it worth the investment? Discover the benefits and challenges of AI in research.
A single source of truth is essential for leveraging conversational data, allowing businesses to collect, analyze, and act on customer data in a unified way.
Qualitative research provides insights into customer needs, preferences, and behaviors, helping businesses make better decisions and drive growth.
