Your Guide to Smarter Research Starts Here

Discover practical tips, in-depth analysis, and real-world strategies to streamline your research process and deliver exceptional user experiences.

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For Marketing & Research Teams

Future of Consumer Research: Unified Research Cloud

Unified Research Cloud is transforming consumer research with a centralized platform for data collection, analysis, and sharing. The future is here!

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For Product & Research Teams

Top 6 Usability Metrics You Need to Measure to Improve Your ROI

Measuring usability metrics is key to improving ROI. Discover the top 6 metrics you need to measure and track to enhance your user experience and drive results.

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For Product & Research Teams

5 Usability Testing Mistakes You’re Still Making (And How to Fix Them)

Usability testing is crucial for creating great user experiences, but many teams make common mistakes. Learn how to avoid these 5 usability testing pitfalls.

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Industry Bytes

How to Handle the Choice Conundrum in OTT with UX Research

Over-the-top (OTT) platforms often face a choice conundrum. Learn how UX research can help you make informed decisions and improve the user experience.

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Industry Bytes

UX in Healthcare: Design That Could Save Lives

Design plays a vital role in healthcare, and good UX can save lives. Discover how user-centered design principles can improve patient outcomes and experiences.

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Industry Bytes

5 UX Trends Shaping the Fintech Disruption

Fintech is disrupting the financial industry with new UX trends. Explore the 5 key UX trends shaping the fintech revolution and what they mean for users.

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For Product & Research Teams

App Store Listing Optimization for Better Conversions

Optimizing your app store listing is crucial for improving conversions. Learn how to improve your app's visibility and attract more downloads.

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For Marketing & Research Teams

How to Turn Qualitative Research Data into Usable, Meaningful Insights

Qualitative research data can be overwhelming, but with the right approach, it can provide valuable insights. Learn how to turn raw data into actionable insights.

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For Product & Research Teams

Continuous Product Discovery: 4 Reasons Why It Is Vital to Build Great Products

The Importance of Continuous Product Discovery for Successful Product Development

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For Marketing & Research Teams

Adopting Agile Consumer Research For Improved Efficiency and Accuracy

In a fast-changing world, agile research is essential for staying ahead of the curve. Discover how to use this approach for a successful 2023.

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For Marketing & Research Teams

Upgrade Your Marketing Tech Stack with Integrated Research Platforms

Integrating a research platform into your marketing tech stack is critical. Find out why a comprehensive research tool is a must-have for modern marketers.

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For Marketing & Research Teams

Creating a Research Repository with Quantitative and Qualitative Insights

Learn how to create a comprehensive research repository that includes both quantitative and qualitative insights for a more holistic understanding of data.

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For Marketing & Research Teams

Tis’ the season for Unravelling Coca-Cola Christmas Ads!

As the holiday season approaches, CocaCola's Christmas ads are a must-watch tradition. Join the fun as we unravel and analyze their latest campaigns!

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For Marketing & Research Teams

CX Research is the New Recipe for Marketing Success

CX research can help marketers understand their customers' experiences and identify areas for improvement. It can lead to better customer satisfaction and loyalty.

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Technology

Eye Tracking in Usability Testing: What Is It & Why It Is Useful?

Eye tracking in usability testing involves tracking eye movements to measure visual attention and identify usability issues. It can help improve user experience.

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For Marketing & Research Teams

Making Sense of Consumer Research Data with Smart Analytics

Smart analytics can transform large and complex consumer data sets into actionable insights that can inform marketing strategies and drive business growth faster.

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For Marketing & Research Teams

Automate or Deteriorate: Why Consumer Researchers Must Adopt Tech

Integrated research platforms can automate consumer research tasks, saving time and providing valuable insights to inform marketing strategies and decisions.

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For Marketing & Research Teams

Adopting Online Research Platforms for Marketing Success

Integrated online research platforms can help marketers understand their target audience and improve their marketing strategies for greater success.

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For Marketing & Research Teams

Data Visualization and Storytelling Making Lives Easier for Researchers & Marketers

Data visualization and storytelling can transform consumer insights into compelling narratives that drive action and inform marketing strategies.

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For Product & Research Teams

The Complete Guide to Using Heatmaps to Improve Your Website UX

Heatmaps can improve website UX by providing insights into user behavior and preferences, identifying areas of interest and friction, and informing design decisions.

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Technology

AI-Led Marketing Insights To Drive Your Business Forward

Unlock the power of AI-led marketing insights to propel your business forward. Gain valuable customer insights and optimize your marketing strategies.

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Industry Bytes

Bridging the Gap between Online Banking and Its Users through Better User Research

Learn how to bridge the gap between online banking services and their users by conducting effective user research, improving the customer experience.

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For Product & Research Teams

5 Last-Minute UX Tips to Get Your E-commerce Site Ready for the Holiday Season

Last-minute UX tips for holiday-ready ecommerce sites: simplify checkout, optimize site speed, offer personalized recommendations, and more.

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For Product & Research Teams

Search Bar Design: 5 Best Practices for Nailing It

A well-designed search bar can greatly enhance user experience on your website. This guide outlines five best practices for creating an effective search bar.

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Technology

Scale Your Behavioral Research with AI Technologies

With AI technologies, it's possible to scale behavioral research, making it more efficient, cost-effective, and providing superior insights.

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For Product & Research Teams

How to Effectively Leverage User Insights for Better Product Decisions?

Learn how to effectively gather and analyze user insights to make informed product decisions, improve user experience, and drive business growth.

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Industry Bytes

How to Improve Marketability of a Game with Concept Testing

Concept testing can help game developers improve marketability by providing valuable insights on game mechanics, features, and appeal to target audiences.

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For Marketing & Research Teams

How to Reduce Bias with AI-led Behavioral Research

AIled behavioral research can reduce bias by providing objective and unbiased data on consumer behavior and preferences, avoiding subjective interpretations.

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For Marketing & Research Teams

Making Consumer Insights More Actionable with AI and SaaS

AI and SaaS automate data analysis, identify patterns, and provide real-time recommendations, making consumer insights more actionable for businesses.

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For Marketing & Research Teams

What is Agile Consumer Research and How to Get Started?

Agile consumer research involves iterative and flexible methods for collecting and analyzing data. To get started, define objectives and assemble a diverse team.