Your Guide to Smarter Research Starts Here

Discover practical tips, in-depth analysis, and real-world strategies to streamline your research process and deliver exceptional user experiences.

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For Marketing & Research Teams

Get end-to-end visibility on consumer intelligence

Collect, analyse, represent and share consumer insights with a single source of truth.

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For Product & Research Teams

Remote Usability Testing: Why You Need It and Top 5 Tips for Conducting It?

Enhance your user experience: Conduct remote usability tests with these top 5 tips.

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For Product & Research Teams

Product Discovery and Delivery: How to Uncover What your Users Need

Explore the best practices and strategies for uncovering what your users need and delivering it through your product.

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For Marketing & Research Teams

Fix The 5 Biggest Shopper Research Mistakes You’re Making

AI can help you fix your biggest shopper research mistakes. Discover how AI-powered tools can streamline your research and provide accurate insights.

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For Marketing & Research Teams

Audience Research in 2023: All You Need to Know

Audience research is essential for understanding your target market. Learn all you need to know about audience research in 2023 and how it's evolving.

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Industry Bytes

Testing the top Super Bowl Ad Teasers

The Super Bowl is known for its ads, and 2023 is no exception. Join us as we test the top Super Bowl ad teasers and predict which ones will be the most successful.

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For Product & Research Teams

4 Best Practices for Agile Usability Testing That You Must Adopt

Agile usability testing is crucial for keeping up with fast-paced development cycles. Learn about the 4 best practices you must adopt for success.

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For Marketing & Research Teams

6 Qualitative Research Best Practices You Should Follow

Qualitative research best practices include defining research objectives, selecting the right participants, using open-ended questions, active listening, and more.

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For Marketing & Research Teams

10 Shopper Research Best Practices

Shopper research is essential for understanding consumer behavior. Discover the top 10 shopper research best practices for 2024 and stay ahead of the competition.

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For Marketing & Research Teams

Top 5 Consumer Research Trends to Watch Out For in 2023

Consumer research is constantly evolving, and staying on top of trends is key. Learn about the top 5 consumer research trends to watch out for in 2023.

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Top 5 Media Research Best Practices

Media research is evolving, and it's essential to keep up with best practices. Discover the top 5 media research best practices for 2023 and beyond.

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Getting Actionable Marketing Insights with DIY Research Platforms

DIY research platforms can provide actionable marketing insights without breaking the bank. Discover how to leverage these tools for better decision-making.

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For Marketing & Research Teams

Future of Consumer Research: Unified Research Cloud

Unified Research Cloud is transforming consumer research with a centralized platform for data collection, analysis, and sharing. The future is here!

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For Product & Research Teams

Top 6 Usability Metrics You Need to Measure to Improve Your ROI

Measuring usability metrics is key to improving ROI. Discover the top 6 metrics you need to measure and track to enhance your user experience and drive results.

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For Product & Research Teams

5 Usability Testing Mistakes You’re Still Making (And How to Fix Them)

Usability testing is crucial for creating great user experiences, but many teams make common mistakes. Learn how to avoid these 5 usability testing pitfalls.

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Industry Bytes

How to Handle the Choice Conundrum in OTT with UX Research

Over-the-top (OTT) platforms often face a choice conundrum. Learn how UX research can help you make informed decisions and improve the user experience.

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Industry Bytes

UX in Healthcare: Design That Could Save Lives

Design plays a vital role in healthcare, and good UX can save lives. Discover how user-centered design principles can improve patient outcomes and experiences.

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Industry Bytes

5 UX Trends Shaping the Fintech Disruption

Fintech is disrupting the financial industry with new UX trends. Explore the 5 key UX trends shaping the fintech revolution and what they mean for users.

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For Product & Research Teams

App Store Listing Optimization for Better Conversions

Optimizing your app store listing is crucial for improving conversions. Learn how to improve your app's visibility and attract more downloads.

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For Marketing & Research Teams

How to Turn Qualitative Research Data into Usable, Meaningful Insights

Qualitative research data can be overwhelming, but with the right approach, it can provide valuable insights. Learn how to turn raw data into actionable insights.

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For Product & Research Teams

Continuous Product Discovery: 4 Reasons Why It Is Vital to Build Great Products

The Importance of Continuous Product Discovery for Successful Product Development

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Adopting Agile Consumer Research For Improved Efficiency and Accuracy

In a fast-changing world, agile research is essential for staying ahead of the curve. Discover how to use this approach for a successful 2023.

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For Marketing & Research Teams

Upgrade Your Marketing Tech Stack with Integrated Research Platforms

Integrating a research platform into your marketing tech stack is critical. Find out why a comprehensive research tool is a must-have for modern marketers.

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Creating a Research Repository with Quantitative and Qualitative Insights

Learn how to create a comprehensive research repository that includes both quantitative and qualitative insights for a more holistic understanding of data.

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For Marketing & Research Teams

Tis’ the season for Unravelling Coca-Cola Christmas Ads!

As the holiday season approaches, CocaCola's Christmas ads are a must-watch tradition. Join the fun as we unravel and analyze their latest campaigns!

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CX Research is the New Recipe for Marketing Success

CX research can help marketers understand their customers' experiences and identify areas for improvement. It can lead to better customer satisfaction and loyalty.

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Technology

Eye Tracking in Usability Testing: What Is It & Why It Is Useful?

Eye tracking in usability testing involves tracking eye movements to measure visual attention and identify usability issues. It can help improve user experience.

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For Marketing & Research Teams

Making Sense of Consumer Research Data with Smart Analytics

Smart analytics can transform large and complex consumer data sets into actionable insights that can inform marketing strategies and drive business growth faster.

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For Marketing & Research Teams

Automate or Deteriorate: Why Consumer Researchers Must Adopt Tech

Integrated research platforms can automate consumer research tasks, saving time and providing valuable insights to inform marketing strategies and decisions.

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For Marketing & Research Teams

Adopting Online Research Platforms for Marketing Success

Integrated online research platforms can help marketers understand their target audience and improve their marketing strategies for greater success.