Your Guide to Smarter Research Starts Here

Discover practical tips, in-depth analysis, and real-world strategies to streamline your research process and deliver exceptional user experiences.

All Blogs

All

For Marketing & Research Teams

Step-By-Step Guide to Customer Journey Mapping

Explore the guide to customer journey mapping, offering insights, examples, and tools. Read more to optimize your customer interactions & boost brand loyalty.

All

For Product & Research Teams

Top 15 A/B Testing Tools You Should Know About

A/B testing is a great way to compare two versions and find out which works better. Here are the top A/B testing tools 15 tools you should consider.

All

Industry Bytes

How to Conduct Telecommunications Market Research?

Are you feeling lost in the ever-changing telecom market? This blog will help you understand the benefits of telecommunications market research and guide you in conducting one.

All

For Product & Research Teams

The Ultimate Moodboard Guide for UI/UX Designers

This guide provides comprehensive information about moodboards for UI/UX designers, including their definition, purpose, and how to create them.

All

Industry Bytes

Financial Market Research- Challenges and Way Ahead

Explore financial services market research, challenges, and its transformation over the years with this blog.

All

For Marketing & Research Teams

Questionnaire Guide: Definition, Types, and How to Design

This blog aims to help readers master the art of questionnaire development by providing detailed explanations, examples, and tips.

All

For Marketing & Research Teams

The Art of CPG Packaging: Trends, Innovations, and Best Practices

Delve into the world of CPG packaging and discover design strategies that drive consumer engagement and brand loyalty.

All

Competitor Analysis

Hotjar Alternative

Here’s everything you want to know about Qatalyst, your best user research alternative for Hotjar.

All

For Product & Research Teams

Affinity Mapping: How to Use It for UX Research?

Read the blog to learn how UX researchers use affinity mapping to handle qualitative data for product design decisions.

All

For Marketing & Research Teams

Kung Fu Panda 4 Trailer: Insights from Decode Platform Survey

While everyone waits for the fluffiest and clumsiest panda to be back on the big screen, let us look at what Decode platform test findings have to say about the new trailer.

All

Industry Bytes

Crafting Seamless Player Experiences: The Fusion of Game Design and UX

Discover how incorporating tester insights and UX principles can revolutionize video game design, creating immersive and engaging player experiences.

All

For Marketing & Research Teams

Top 10 Consumer Insights Tools For Market Research

Stay ahead with the top 10 consumer insights tools for market research in 2024 to boost customer experience.

All

For Product & Research Teams

What Is the Role of a Product Manager?

Product managers are the architects behind some of the most successful and intuitive products in the market. Here’s what you need to know about them.

All

Competitor Analysis

Dovetail Alternative

Meet Decode, your best alternative to Dovetail to create a solution for all your consumer research needs.

All

Industry Bytes

Advertising Market Research: The Secret to Successful Ads

Understand the do’s and don’t’s of ad content and find the secret to creating successful ad campaigns with this article.

All

For Product & Research Teams

10 Gestalt Principles UX Designers Must Know to Create Effective Designs

Explore Gestalt Principles: How does our brain perceive design? Learn how psychology shapes visual perception and enhances user experience.

All

Market Research

Market Research Platform vs. Agency

Navigating the market research landscape: compare platforms and agencies for your research, best tools, and strategies for informed decisions.

All

Competitor Analysis

User Inteviews Alternative

Meet Qatalyst, your best alternative to user interviews to create a solution for all your user research needs.

All

For Marketing & Research Teams

Who is a Brand Manager, and What Do They Do?

A brand manager is considered the mastermind behind successful brands. Know how important they are in creating a brand image and making the business grow.

All

For Marketing & Research Teams

Decode- Super Bowl Ad Analysis

This report analyzes Super Bowl ads from 2024, using Decode’s Emotion AI, Behavior AI, and Gen AI tech to gauge resonance with audiences.

All

Competitor Analysis

Forsta Alternative

Meet Decode, your innovative solution for consumer insights, offering a compelling alternative to Forsta.

All

Competitor Analysis

UX Army Alternative

Meet Qatalyst, your best UX Army alternative when it comes to user research.

All

Competitor Analysis

UXtweak Alternative

Here’s everything you want to know about Qatalyst, your best user research alternative for UXtweak.

All

For Product & Research Teams

User Experience: The Key to Unlocking the Potential of Your Brand

Building a great user experience can enhance customer satisfaction, boost engagement, and drive business success. Read more to understand how.

All

For Marketing & Research Teams

The Importance of Thematic Analysis

Thematic analysis allows you to uncover patterns, identify key themes, and interpret underlying meanings within qualitative data. Read on to understand how this method can help you enrich your research insights.

All

For Marketing & Research Teams

Navigating Phenomenology Research in Consumer Research

Discover the power of Phenomenological Research in consumer studies! Uncover deep insights into human experiences for impactful brand connections.

All

For Product & Research Teams

A Deep Dive into User Personas for User Research Solutions

Finding the right user persona can be tricky and sometimes elusive. Read on to find out what it is and why it matters in user research studies.

All

For Marketing & Research Teams

Top 10 Survey Tools in 2024

Are you looking for the best survey tools in 2024 and beyond? Your search ends here - take a look at the top 10 survey tools to enhance your market research.

All

For Product & Research Teams

18 Best UX Design Tools

Want to implement the most effective UI/UX design tools? Learn how to seamlessly map user journeys and develop & test prototypes using the best tools.

All

For Product & Research Teams

The Importance of Open-Ended Questions: How to Make the Most of Them

Understand what open-ended questions are in the realm of user research, and how you can use them to derive meaningful insights from your users.