Brands across the globe are undergoing digital transformation and are trying to become digital first to shore up their brand value, enhance customer experience and retain customers. Organizations are using various technological tools to understand what clicks with the consumers and their buying journey. Artificial Intelligence – powered Emotion AI is redefining the way brands try to understand consumer – centric experiences and what makes them emotionally engaged.

This white paper identifies the ways in which Emotion AI is impacting digital first brands and creating engaging digital experiences for customers. It dwells in detail how C-Suite executives can drive top line and bottom-line sales, enhance customer experience, and increase marketing ROI.