Your Guide to Smarter Research Starts Here

Discover practical tips, in-depth analysis, and real-world strategies to streamline your research process and deliver exceptional user experiences.

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For Product & Research Teams

UX Journey Maps 101

UX journey maps as a tool in optimizing digital and non-digital journeys and their importance in the broader UX landscape will be explored in this article.

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For Marketing & Research Teams

Optimizing Patient Experience and Patient-centric Care through NPS

With actionable insights from NPS feedback, payers can promise patient-centric care and better patient experience.

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For Marketing & Research Teams

What is Tree Testing? | A Detailed Overview

Tree testing is a great way to refine your information architecture and create a seamless and user-friendly site or app. Learn how to create effective tree tests with this article!

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For Marketing & Research Teams

A Beginner's Guide to Conducting a Simulated Test Market

Conducting a simulated test market can help you optimize your product or marketing strategies before launch, increasing your chances of success. Here's how you can do it.

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For Marketing & Research Teams

Package Designs to Sell Your Retail Products like Hot Cakes

We judge products by their cover if not books. Get insights into what a good package design is and how to craft package designs that amplify purchase intent.

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For Marketing & Research Teams

Dynamic Audience Segmentation for Hyper-Targeted Marketing

Audience segmentation must evolve to cater to the complexities of modern consumer behavior and the availability of advanced data analytics.

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For Marketing & Research Teams

Podcast Series 1: Transform Your Brand: Insights for Success | Multi-Touch Attribution, Predictive Analytics & more!

Welcome to an enlightening podcast interview where we delve into the transformative power of brands and their impact on individuals and society.

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For Marketing & Research Teams

11 Proven Ways To Increase Survey Response Rates

Response rates are an important metric to evaluate the efficacy of your survey and gather valuable insights. Learn how you can give your response rates a boost with this article!

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For Marketing & Research Teams

A Comprehensive Guide to Secondary Market Research

Secondary market research is a valuable tool to drive your company's success. Let's explore everything you need to know about it.

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For Product & Research Teams

Maximising Returns: The ROI of UX

Learn about the impact UX research creates on businesses and navigate the different factors influencing its calculation.

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For Marketing & Research Teams

Crack the Code of Data Collection: Mastering Mobile Surveys for Game-changing Insights!

Mobile surveys are a game-changer in the research landscape. Learn all about their numerous benefits and how you can master the art of mobile surveys with this article!

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For Marketing & Research Teams

Tips to Make Your Survey Design More Impactful

Creating an effective survey can get you pinpointed and insightful responses from your users. Here's all you need to know about creating a great survey design.

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For Product & Research Teams

The Essential Guide to Building a Website Prototype

Testing your website prototype can help uncover any design or usability issues early on. Here's all you need to know about it.

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For Marketing & Research Teams

Build Efficient Customer Satisfaction Surveys Online on Consumer Research Platforms

Discover how innovative CSAT survey methods empower businesses to obtain rich insights, cater to diverse consumer preferences, and deliver exceptional customer experiences in the modern era.

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For Marketing & Research Teams

Building Brands that Transform People and the World: Insights from Emanuel Probst

In a recent episode of the Entropik Podcast, Stefka Mihaylova interviewed Emanuel Probst, a global lead brand strategist and bestselling author, about the art and science of brand transformation.

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For Marketing & Research Teams

The Power of In-Home Product Testing: Unleashing the Voice of the Consumer

In-home product testing is a great to gather reliable and direct feedback from consumers. Learn how to conduct successful IHUTs with this article!

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For Marketing & Research Teams

Mastering the Art of Competitor Benchmarking In Consumer Research

Competitor benchmarking is a must to ensure your own brand's success. Here's why it could be the key to improving your business.

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For Marketing & Research Teams

From Trial to Triumph: Harnessing the Potential of Pilot Surveys in Research

Pilot surveys help researchers flawlessly execute and fine-tune their research by ironing out any possible cause of errors or mishaps. Learn how to conduct successful pilot surveys with this article!

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For Marketing & Research Teams

Sampling Error in Consumer Research: What Every Researcher Should Know

Sampling error can affect the quality and accuracy of the results you get from your studies. Here's what you should know about it, and how you can tackle it.

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For Marketing & Research Teams

Beyond 5 Stars: Rating Scales for Modern Consumers

As consumer preferences continue to evolve in the digital age, it is crucial to understand and adapt to the changing needs of modern consumers when it comes to rating scales.

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Technology

From Data to Innovations: Leveraging Emotion AI in Task Analysis

Task analysis helps researchers and marketers delve deep into consumer usage patterns, find gaps, and innovate solutions to address any roadblocks.

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For Marketing & Research Teams

11 Skills and Traits You Need to Be a Successful Qualitative Researcher

Essential skills and traits for successful qualitative researchers: insights, empathy, analysis, communication.

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For Marketing & Research Teams

Unraveling the Rating vs Ranking Debate: A Comprehensive Comparison

The rating vs ranking debate is endless. But how do you make an informed decision about which question type best suits your research needs? This article will unravel everything there is to know for you in a comprehensive way.

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For Marketing & Research Teams

A Guide to Primary Market Research: What Is It, and Why Is It Important?

Conducting primary market research can help you get customer insights right from the source. Here's all you need to know about it.

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Technology

Demystifying Generative Research: A Comprehensive Guide for Success

Generative Research is a simple and effective way to understand your consumer better. It can help brands foster innovation and drive brand loyalty if done correctly. Learn the best approach, with this article!

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Market Research

Mobile Market Research: What Is It, and Why Should You Do It?

Discover the advantages of mobile market research and learn effective strategies for gathering valuable consumer insights in today's mobile-driven world.

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For Marketing & Research Teams

Finding Your Market Segmentation Fit: What works and what doesn't

Market segmentation aims to understand the underlying psychological factors that drive consumer behavior. Find out what works for your brand.

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For Marketing & Research Teams

The Impact of Leading Questions on Consumer Research

Using leading questions in your survey can derail your entire study. Here's why and how you should avoid them.

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For Marketing & Research Teams

Mastering Ad Creative Testing: Unlocking Success in Digital Advertising

The best way to deliver your brand’s story is by focusing on two key components- Showing the right creative to the right audience. But how do you know which creative will garner the best results? Through ad creative testing!

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For Marketing & Research Teams

The Essential Types of Market Research Decision-makers Should Know

With advancements in technology, brands gather data that are more detailed and precise through these types of market research.