Your Guide to Smarter Research Starts Here

Discover practical tips, in-depth analysis, and real-world strategies to streamline your research process and deliver exceptional user experiences.

All Blogs

All

For Marketing & Research Teams

How to Conduct a Survey For Actionable Consumer Insights

Learn how to conduct surveys effectively for actionable consumer insights. This comprehensive guide covers everything from defining objectives to analyzing data. Gain a competitive edge by mastering the art of survey conducting.

All

For Product & Research Teams

How to Conduct Moderated Usability Testing Effectively in 6 Steps

Moderated usability testing can be challenging. Follow these best practices and steps to ensure your testing goes smoothly.

All

For Marketing & Research Teams

The Power of Evaluation Research: A Must-Have for Consumer Research Success

Evaluation research is the key to your consumer research success. Read on to find out why.

All

For Marketing & Research Teams

Reducing Customer Acquisition Cost through Advanced Consumer Research

This article demonstrates how CMOs can utilize an automated, integrated consumer research product to identify cost-saving opportunities and improve their CAC metrics.

All

For Marketing & Research Teams

Sentiment Analysis: The Ultimate Guide

Unlock the power of sentiment analysis with our comprehensive guide. Learn the ins and outs of sentiment analysis techniques, tools, and applications. Gain valuable insights to enhance your business strategy and make data-driven decisions. Discover the ultimate resource for mastering sentiment analysis today!

All

For Marketing & Research Teams

Using Data-Driven Decision Making to Decode Consumer Behavior: Here’s How to Do It

Data-driven decision making is a must to understanding your customers and making impactful business decisions. Here's what you should know about it.

All

For Product & Research Teams

6 Powerful Ways UX Researchers Can Use ChatGPT to Save Time and Improve Results

ChatGPT is revolutionizing the way UX researchers work, but don't worry—it won't replace you. In fact, it will allow you to perform your role more efficiently and effectively if you know what to use it for and where it shines and struggles.

All

For Marketing & Research Teams

Types of Quantitative Research and How to Automate Them

Discover the different types of quantitative analysis and learn how to automate them for more efficient data-driven decision-making.

All

For Product & Research Teams

How A/B Testing Can Boost Your User Experience and Engagement?

Discover the power of A/B testing to enhance user experience and engagement. Learn what you should A/B test and ways designers can make the most of A/B testing.

All

For Marketing & Research Teams

From Good to Great: How Copy Testing Can Drive Sales, Engage Audiences, and Build a Strong Brand

Maximize sales and brand impact with effective copy testing techniques. Learn how to engage your audience and drive success.

All

Technology

Smart Insights from Qualitative Research with Generative AI Solutions

The integration of Decode, an integrated consumer research platform, with Chat GPT takes qualitative research insights to the next level.

All

For Product & Research Teams

Product Market Fit: Making Your Products Stand Out in a Crowded Market

Delve into the concept of product-market fit, explore its significance, and equip yourself with practical insights to achieve it effectively.

All

Technology

ChatGPT for Market Research: Transforming Consumer Insights

ChatGPT It is a potent tool, marketing and research teams can use, to better comprehend their target audience.

All

For Marketing & Research Teams

Analyzing Consumer Behavior in the Age of Automation

Consumer behavior analysis enables companies to effectively capture the voice of the customer and leverage their emotional experiences to gain actionable insights.

All

For Product & Research Teams

20 UX Research Methods you Should Know

Conducting user research is essential to create a product that is well-loved by users. Here are a few user research methods you should familiarize yourself with.

All

For Product & Research Teams

Top UX Research Trends to Keep an Eye on

User expectations are changing fast these days; UX and product leaders need to stay ahead of the game. Here are the top four trends to watch for in 2023 and beyond.

All

Technology

How to Leverage AI in Market Research

AI is transforming the field of market research with its ability to process enormous volumes of data, identify patterns and trends, and generate actionable insights. In this article, we'll look at how using AI can optimize market research processes and foster better decision-making.

All

For Marketing & Research Teams

A Deep Dive Into Monadic Testing

Explore the concept of monadic testing, its benefits and drawbacks, and best practices so you can make the most of your testing process.

All

For Product & Research Teams

User-centered Design: How to Prove (and Improve) Its Impact on the Bottom Line

Learn how to prove the value of user-centered design by linking it with the business's bottom line; to get more buy-in from stakeholders.

All

For Product & Research Teams

How to Conduct Task Analysis for Exceptional UX

Conducting task analysis can help you understand how users interact with your product and help optimize user flows. Here’s what you should know about it.

All

For Marketing & Research Teams

Understanding Probability Sampling: A Comprehensive Guide

Clearly understand probability sampling and its various techniques to enhance the validity of your research findings.

All

For Marketing & Research Teams

How to stay ahead of purchase intent

Discover how consumer behavior has transformed due to digital technology and sustainability trends, influencing purchase intent. Learn about increased research, personalization, and preference for sustainable brands.

All

For Product & Research Teams

The Complete Guide to Conduct Usability Testing

Conducting usability testing is one of the most important steps you can take to ensure your product's success. Here's all you need to know about it.

All

For Marketing & Research Teams

Building a Research Repository: Why It’s Important for Your Business

Research repositories are revolutionary. They provide unmatched access to consumer information and enable data-driven decision-making. By utilising the advantages of the repository and following best practices, you can fully harness the potential of consumer data and have a competitive edge.

All

For Product & Research Teams

‍A Quick Guide to NPS Surveys – How to Measure Customer Satisfaction and Loyalty

NPS surveys are a great way to understand how users are reacting to your product. here's everything you need to know about them.

All

For Marketing & Research Teams

Exploring the Different Types of Quantitative Research Designs

Cover the quantitative research methodology in detail, including the types of quantitative research designs you can choose from.

All

For Marketing & Research Teams

How CMOs Can Utilize Customer Sentiment Analysis to Drive Sales

CMOs can pinpoint areas where customers are dissatisfied and address these issues to improve overall customer satisfaction.

All

For Product & Research Teams

The Best Usability Testing Questions to Ask + Examples (2023 Guide)

Need some help writing usability testing questions? We've got you covered. Dive into our array of usability testing question examples to create top-notch questions for your usability testing.

All

Competitor Analysis

Suzy Alternative

Embrace the Emotion Revolution: Introducing Entropik - Your Suzy Alternative for Unleashing Consumer Insights

All

For Marketing & Research Teams

Top 5 Powerful Strategies for Successful Collaborative Research

Discover the top 5 tried-and-true strategies that fuel successful collaborative research, unlocking new possibilities and breakthroughs in various fields.