Your Guide to Smarter Research Starts Here

Discover practical tips, in-depth analysis, and real-world strategies to streamline your research process and deliver exceptional user experiences.

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For Product & Research Teams

Mastering Website Testing | The Ultimate Guide

Website testing is the ultimate way to ensure high conversion rates and enhanced user experience. Learn how to master website testing with this article!

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Technology

How To Use AI in Research | Examples, Tips, Best Practices

With the advancement in technology, traditional research methods have become obsolete. Using AI is the best way to ensure your research is relevant. Learn how to use AI to get actionable research insights, with this article!

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Market Research

What Are the Benefits of Conducting Market Research?

Conducting market research can benefit marketing and product teams, as well as end users. Here's how!

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Templates

Content Testing Template

Test any content that might appear across your website or app with this content testing template guide.

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For Product & Research Teams

Five-Second Test Template

Quickly gather user impressions and feedback within a short timeframe.

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For Product & Research Teams

A Comprehensive Guide to Card Sorting

Conducting card sorting can help you validate the information architecture of your app/website. Here's how you can do it.

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Market Research

Top 27 Market Research Tools

Discover the Top 27 Market Research Tools for Comprehensive Data Analysis and Strategic Decision-Making.

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For Marketing & Research Teams

How to Create Engaging Reports with Data Visualization

Data visualization makes complex data and information into easily consumable and visually pleasing formats. Learn How to create engaging reports and presentations using dataviz, with this article!

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For Marketing & Research Teams

9 Ways to Create a Collaborative Research Environment

A collaborative research environment is essential for driving growth and fostering innovation. Here are 9 ways you can make your research more collaborative and effective!

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For Product & Research Teams

UX Content Testing: Unlocking the Potential of Your Content

Conducting content testing can help you optimize the clarity of your website/app. Read on to know more about why you should prioritize it.

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For Product & Research Teams

Product Designer vs UX Designer: Unravelling Distinctions in Integrated Research

Confused about the role of Product designers and UX designers? Learn about their similarities and difference in product development and user research.

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For Product & Research Teams

How to Create a Successful Mobile First Design

By having a mobile-first design, you can avoid user drop-offs and enhance the user’s experience. But still wondering how to get started? Get all the best practices that matter in this article!

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For Product & Research Teams

The Pitfalls of Poorly Designed UX Products: How to Avoid Them

Poorly designed products can lead to subpar user experiences and lead to user dropoff. Here's how you can avoid it.

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Industry Bytes

Innovative CSAT Surveys for FMCG Brands

In this article, we shall look at innovative ways to ensure consumers give the right feedback, helping brands evolve and stay ahead of the competition.

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For Product & Research Teams

User Flows for UX Design: Do You Really Need It?

User flows lay the foundation for an impactful, engaging and user-friendly UX design. But still confused whether you really need it? Learn all about user flows with this article!

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For Product & Research Teams

The UX Design Process: How to Create Products and Services that Delight Your Users

A great UX design process can transform a good product into an exceptional one. Read on to understand how you can use this to create exceptional products for your users.

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For Product & Research Teams

The Impact of User Research on Website Structure

Confused about building or managing your website? Learn about Website Structures and how User Research can be used to build an impactful website.

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Industry Bytes

Improve Patient Care Outcomes with Qualitative Research

Healthcare payers can improve their care outcomes through scalable, agile qualitative research. Find out more.

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For Product & Research Teams

Rapid Prototyping: Empowering User-Centric Design in UX

Discover the power of rapid prototyping in UX design. Validate ideas, gather feedback, and drive user-centric products efficiently. Learn more!

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For Product & Research Teams

The Role of Product Redesign in Boosting User Experience

Product redesign can elevate your brand and improve user satisfaction. Here's why you should consider it strongly.

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For Marketing & Research Teams

Marketing Personalization For Marketers and Advertisers

Marketing personalization is a data-driven strategy for connecting with customers by delivering relevant messages and offers.

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For Product & Research Teams

Mastering the Art of Live Testing

Live testing enables you to collect real-time and actionable feedback from your users and identity the gaps and issues. Learn how you can conduct effective Live Test, with this article!

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Market Research

Exploring Brainwave Mapping and its Alternatives: A Simple Guide

Discover Brainwave Mapping & Alternatives: Understand brain activity through EEG and explore eye-tracking, facial coding, & voice AI.

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For Product & Research Teams

Atomic Research: A New Approach to UX Research Data Management

Atomic research is a new and powerful way to organize, analyze user research data. Learn how to conduct successful UX research by breaking down research data into smaller parts and using pinpointed insights.

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For Marketing & Research Teams

13 Tips to Avoid Survey Fatigue in Your Respondents

Survey fatigue can severely affect the quality of your responses. Read on for some tips to avoid it when you conduct a survey!

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For Product & Research Teams

How To Create An Effective UX Road Map

UX roadmaps ensure you can sail the high and low tides of your UX testing journey with ease. Learn how to create an actionable UX roadmap, with this article!

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For Marketing & Research Teams

Predict and Prevent Customer Attrition

Organizations must invest in consumer feedback collection and analysis to promptly predict and prevent customer attrition/churn.

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For Marketing & Research Teams

From Bland to Brilliant - Supercharge Your Content with Audience Insights.

To give the audience what they’re looking for, media and broadcasting companies must invest in collecting and analysing audience insights

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For Product & Research Teams

Guerrilla Usability Testing | The Ultimate Guide

Guerrilla testing helps gather actionable insights about your UX on a shoe-string budget. Learn how you can leverage the potential of guerrilla usability testing with this article!

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For Product & Research Teams

Website Competitive Analysis: What You Need to Know

Competitor analysis is an essential part of website design. By understanding your competitors, you can identify areas where your website can be improved. Here's how.