Your Guide to Smarter Research Starts Here

Discover practical tips, in-depth analysis, and real-world strategies to streamline your research process and deliver exceptional user experiences.

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For Product & Research Teams

User-centered Design: How to Prove (and Improve) Its Impact on the Bottom Line

Learn how to prove the value of user-centered design by linking it with the business's bottom line; to get more buy-in from stakeholders.

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For Product & Research Teams

How to Conduct Task Analysis for Exceptional UX

Conducting task analysis can help you understand how users interact with your product and help optimize user flows. Here’s what you should know about it.

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For Marketing & Research Teams

Understanding Probability Sampling: A Comprehensive Guide

Clearly understand probability sampling and its various techniques to enhance the validity of your research findings.

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For Marketing & Research Teams

How to stay ahead of purchase intent

Discover how consumer behavior has transformed due to digital technology and sustainability trends, influencing purchase intent. Learn about increased research, personalization, and preference for sustainable brands.

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For Product & Research Teams

The Complete Guide to Conduct Usability Testing

Conducting usability testing is one of the most important steps you can take to ensure your product's success. Here's all you need to know about it.

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For Marketing & Research Teams

Building a Research Repository: Why It’s Important for Your Business

Research repositories are revolutionary. They provide unmatched access to consumer information and enable data-driven decision-making. By utilising the advantages of the repository and following best practices, you can fully harness the potential of consumer data and have a competitive edge.

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For Product & Research Teams

‍A Quick Guide to NPS Surveys – How to Measure Customer Satisfaction and Loyalty

NPS surveys are a great way to understand how users are reacting to your product. here's everything you need to know about them.

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For Marketing & Research Teams

Exploring the Different Types of Quantitative Research Designs

Cover the quantitative research methodology in detail, including the types of quantitative research designs you can choose from.

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For Marketing & Research Teams

How CMOs Can Utilize Customer Sentiment Analysis to Drive Sales

CMOs can pinpoint areas where customers are dissatisfied and address these issues to improve overall customer satisfaction.

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For Product & Research Teams

The Best Usability Testing Questions to Ask + Examples (2023 Guide)

Need some help writing usability testing questions? We've got you covered. Dive into our array of usability testing question examples to create top-notch questions for your usability testing.

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Competitor Analysis

Suzy Alternative

Embrace the Emotion Revolution: Introducing Entropik - Your Suzy Alternative for Unleashing Consumer Insights

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For Marketing & Research Teams

Top 5 Powerful Strategies for Successful Collaborative Research

Discover the top 5 tried-and-true strategies that fuel successful collaborative research, unlocking new possibilities and breakthroughs in various fields.

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For Product & Research Teams

9 UX Tips and Tricks to Improve Your Cart Abandonment Rate

Users abandon their cart due to a variety of reasons, most of which can be rectified. Read on to get some tips and tricks to lower your cart abandonment rate.

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For Marketing & Research Teams

Rating vs. Ranking Scales: Exploring the Differences and Their Impact on Data

Explore the differences between rating and ranking scales, the advantages and disadvantages of each, and how to choose the right question type for your survey.

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For Product & Research Teams

Top 7 Usability Testing Best Practices for Exceptional UX

Discover the top 7 usability testing best practices to help you deliver flawless user experiences. Learn how to optimize your testing process and gain valuable user insights that can improve your digital products and services.

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For Product & Research Teams

Types of Cognitive Biases to Avoid in User Research

Cognitive biases are one of the most insidious problems in user research. Here are some you must definitely avoid to conduct unbiased research.

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For Marketing & Research Teams

Maximizing Media Planning with Qualitative and Quantitative Research

Combining qualitative and quantitative research can provide a deeper understanding of the consumer's behavior and preferences, resulting in a media plan that maximizes ROI.

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For Marketing & Research Teams

The Ultimate Guide to Online Focus Groups: Best Practices, Tips, and More

Online Focus Groups are simple and straightforward, but they can quickly become redundant and inaccurate. Learn how to conduct effective online focus groups without any hassle with this guide!

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For Marketing & Research Teams

Stay Ahead of Consumer Behavior with Agile Consumer Research

Brands can keep up with consumer behavior, remain agile and responsive to changes in consumer preferences by leveraging AI-powered research.

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For Product & Research Teams

How To Conduct an Effective User Interview (with 7 Tips to Succeed)

Discover the step-by-step process for conducting effective user interviews. From recruiting the right users to preparing questions, this article will guide you in gathering valuable insights from your users.

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For Product & Research Teams

15 Usability Testing Templates for Better UX

Streamline your UX testing process with these 15 templates for actionable feedback and user-centered design.

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For Product & Research Teams

A Guide to Conduct UX and Usability Testing for Mobile Apps

Usability testing for mobile apps is a must to ensure you develop a seamless, delightful experience for your users. Here’s how you can do that.

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For Marketing & Research Teams

Mixed Methods Research: Why Qual and Quant should be combined

Find out how, and why you should conduct mixed methods research to stand out in today's market.

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Technology

Using AI in Shopper Research to Increase Retail Sales

Learn how to leverage the power of AI to drive retail sales and boost growth

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For Marketing & Research Teams

Identify Buyer Motives with AI-led Consumer Research

Understand what makes a consumer pick your pack with advanced AI technologies such as facial coding, eye tracking, and voice AI.

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For Product & Research Teams

Top 4 Priorities Every CPO Should Be Focusing on Now

To succeed in these uncertain times, CPOs of fast-growing companies should focus on four areas in particular: Adoption of emerging technologies.

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For Product & Research Teams

Why Do You Need Rapid Usability Testing for Your UX Research?

Conducting rapid usability testing can help you at every stage of the research process. Here’s how.

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Technology

Artificial Intelligence in User Research: 6 Things It Can and Can't Do

AI has become increasingly crucial in UX research. Here are a few guidelines for thinking about AI in 2023 and beyond.

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For Marketing & Research Teams

5 Reasons Traditional Audience Research is Killing your Media Brand

Identify the top reasons that are killing your media brand and learn how you can overcome them.

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For Product & Research Teams

4 Mistakes Most Product Teams Make (And How to Avoid Them) 

Understand the biggest product team mistakes you could be making right now and how to fix them.