Your Guide to Smarter Research Starts Here

Discover practical tips, in-depth analysis, and real-world strategies to streamline your research process and deliver exceptional user experiences.

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For Product & Research Teams

9 UX Tips and Tricks to Improve Your Cart Abandonment Rate

Users abandon their cart due to a variety of reasons, most of which can be rectified. Read on to get some tips and tricks to lower your cart abandonment rate.

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For Marketing & Research Teams

Rating vs. Ranking Scales: Exploring the Differences and Their Impact on Data

Explore the differences between rating and ranking scales, the advantages and disadvantages of each, and how to choose the right question type for your survey.

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For Product & Research Teams

Top 7 Usability Testing Best Practices for Exceptional UX

Discover the top 7 usability testing best practices to help you deliver flawless user experiences. Learn how to optimize your testing process and gain valuable user insights that can improve your digital products and services.

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For Product & Research Teams

Types of Cognitive Biases to Avoid in User Research

Cognitive biases are one of the most insidious problems in user research. Here are some you must definitely avoid to conduct unbiased research.

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For Marketing & Research Teams

Maximizing Media Planning with Qualitative and Quantitative Research

Combining qualitative and quantitative research can provide a deeper understanding of the consumer's behavior and preferences, resulting in a media plan that maximizes ROI.

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For Marketing & Research Teams

The Ultimate Guide to Online Focus Groups: Best Practices, Tips, and More

Online Focus Groups are simple and straightforward, but they can quickly become redundant and inaccurate. Learn how to conduct effective online focus groups without any hassle with this guide!

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For Marketing & Research Teams

Stay Ahead of Consumer Behavior with Agile Consumer Research

Brands can keep up with consumer behavior, remain agile and responsive to changes in consumer preferences by leveraging AI-powered research.

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For Product & Research Teams

How To Conduct an Effective User Interview (with 7 Tips to Succeed)

Discover the step-by-step process for conducting effective user interviews. From recruiting the right users to preparing questions, this article will guide you in gathering valuable insights from your users.

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For Product & Research Teams

15 Usability Testing Templates for Better UX

Streamline your UX testing process with these 15 templates for actionable feedback and user-centered design.

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For Product & Research Teams

A Guide to Conduct UX and Usability Testing for Mobile Apps

Usability testing for mobile apps is a must to ensure you develop a seamless, delightful experience for your users. Here’s how you can do that.

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For Marketing & Research Teams

Mixed Methods Research: Why Qual and Quant should be combined

Find out how, and why you should conduct mixed methods research to stand out in today's market.

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Technology

Using AI in Shopper Research to Increase Retail Sales

Learn how to leverage the power of AI to drive retail sales and boost growth

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For Marketing & Research Teams

Identify Buyer Motives with AI-led Consumer Research

Understand what makes a consumer pick your pack with advanced AI technologies such as facial coding, eye tracking, and voice AI.

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For Product & Research Teams

Top 4 Priorities Every CPO Should Be Focusing on Now

To succeed in these uncertain times, CPOs of fast-growing companies should focus on four areas in particular: Adoption of emerging technologies.

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For Product & Research Teams

Why Do You Need Rapid Usability Testing for Your UX Research?

Conducting rapid usability testing can help you at every stage of the research process. Here’s how.

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Technology

Artificial Intelligence in User Research: 6 Things It Can and Can't Do

AI has become increasingly crucial in UX research. Here are a few guidelines for thinking about AI in 2023 and beyond.

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For Marketing & Research Teams

5 Reasons Traditional Audience Research is Killing your Media Brand

Identify the top reasons that are killing your media brand and learn how you can overcome them.

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For Product & Research Teams

4 Mistakes Most Product Teams Make (And How to Avoid Them) 

Understand the biggest product team mistakes you could be making right now and how to fix them.

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For Marketing & Research Teams

Get end-to-end visibility on consumer intelligence

Collect, analyse, represent and share consumer insights with a single source of truth.

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For Product & Research Teams

Remote Usability Testing: Why You Need It and Top 5 Tips for Conducting It?

Enhance your user experience: Conduct remote usability tests with these top 5 tips.

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For Product & Research Teams

Product Discovery and Delivery: How to Uncover What your Users Need

Explore the best practices and strategies for uncovering what your users need and delivering it through your product.

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For Marketing & Research Teams

Fix The 5 Biggest Shopper Research Mistakes You’re Making

AI can help you fix your biggest shopper research mistakes. Discover how AI-powered tools can streamline your research and provide accurate insights.

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For Marketing & Research Teams

Audience Research in 2023: All You Need to Know

Audience research is essential for understanding your target market. Learn all you need to know about audience research in 2023 and how it's evolving.

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Industry Bytes

Testing the top Super Bowl Ad Teasers

The Super Bowl is known for its ads, and 2023 is no exception. Join us as we test the top Super Bowl ad teasers and predict which ones will be the most successful.

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For Product & Research Teams

4 Best Practices for Agile Usability Testing That You Must Adopt

Agile usability testing is crucial for keeping up with fast-paced development cycles. Learn about the 4 best practices you must adopt for success.

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For Marketing & Research Teams

6 Qualitative Research Best Practices You Should Follow

Qualitative research best practices include defining research objectives, selecting the right participants, using open-ended questions, active listening, and more.

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For Marketing & Research Teams

10 Shopper Research Best Practices

Shopper research is essential for understanding consumer behavior. Discover the top 10 shopper research best practices for 2024 and stay ahead of the competition.

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For Marketing & Research Teams

Top 5 Consumer Research Trends to Watch Out For in 2023

Consumer research is constantly evolving, and staying on top of trends is key. Learn about the top 5 consumer research trends to watch out for in 2023.

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For Marketing & Research Teams

Top 5 Media Research Best Practices

Media research is evolving, and it's essential to keep up with best practices. Discover the top 5 media research best practices for 2023 and beyond.

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For Marketing & Research Teams

Getting Actionable Marketing Insights with DIY Research Platforms

DIY research platforms can provide actionable marketing insights without breaking the bank. Discover how to leverage these tools for better decision-making.