Your Guide to Smarter Research Starts Here

Discover practical tips, in-depth analysis, and real-world strategies to streamline your research process and deliver exceptional user experiences.

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Competitor Analysis

Liveminds Alternative

Embrace the Insights AI revolution: Meet Decode, your innovative solution for consumer insights, offering a compelling alternative to Liveminds.

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Competitor Analysis

Userlytics Alternative

Meet Qatalyst, your best Userlytics alternative when it comes to user research

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Competitor Analysis

Toluna Start Alternative

Embrace the Insights AI revolution: Introducing Decode, your Toluna Start alternative for consumer insights

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Technology

How Can Gen AI Revolutionize The Way You Do User Research?

In the world of user research, it's essential to know what users like and how they behave. Read on to understand how generative AI and its technology trends can change how we conduct user research.

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Competitor Analysis

Qualtrics Alternative

Embrace the Insights AI revolution: Meet Decode, your innovative solution for consumer insights, offering a compelling alternative to Qualtrics.

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For Product & Research Teams

Improving Product Design Through Emotion-Centered UX Research

The secret sauce to product design isn't just in sleek aesthetics or seamless functionality but in how it connects to human emotions. Explore how emotion-centered UX research creates experiences that resonate deeply, fostering not just usability but an enduring connection with users.

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For Product & Research Teams

Top User Research Tools You Should Know About

Want to conduct user research online? Here are a few tools that can help you in the process.

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Technology

Elevate Your User Interviews with Insights AI

User interviews are excellent for grasping how users see your product, but analyzing insights can be tough and take up a lot of time. Read on to learn how to turn the information you gather through conversations into useful insights with Insights AI.

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Competitor Analysis

Quantilope Alternative

Embrace the Insights AI revolution: Introducing Decode, your Quantilope alternative for consumer insights.

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For Product & Research Teams

The Importance of Mystery Shoppers in User Research

If you have a product of your own, you must have wondered what being on the other side of the table in place of your customer would feel like. You can do that and more with the help of a mystery shopper. Read on to know who they are and how they work in user research.

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Technology

How to Harness Consumer Data with Insights AI?

In the age of digital transformation, Insights AI stands out as a source of innovation in understanding consumers. Learn how combining Emotion AI, Behavior AI, and Generative AI can help you better understand your business’s target audience.

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For Product & Research Teams

Navigating the Attention Economy Through UX Research

Cracking the code of the attention economy is the key to keep to users coming back for more. Here's all you need to know to ace it.

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Technology

Understanding Insights AI in the Attention Economy

With Google’s Cookie Crumble and the decreasing attention span of consumers, there is a need for better ways of understanding and tracking consumer needs and preferences. Read on to understand how brands are navigating evolving market needs through Insights AI technologies.

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Technology

Building User Trust Through AI-Driven UX Research

AI is changing how we do UX research, helping designers better understand what users do, like, and need. Read on to learn how AI would speed up your UX research process.

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Technology

How Generative AI Is Transforming Consumer Research Focus Groups

How often have you made changes to your consumer research Focus Group Discussions? If this is something you have yet to consider, read on to find how Generative AI is bringing about a shift in consumer research and within qualitative research processes like Focus Group Discussions.

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For Marketing & Research Teams

Measuring the Real Impact: Test and Improve Your TikTok Views Before You Share

Are you concerned that your TikTok videos might not have high views and likes? Have you been sharing your TikToks, assuming they'll be engaging? Continue reading to discover how to test your TikTok content and improve your chances of getting high TikTok views.

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Industry Bytes

Enhancing User Experience in Healthcare: Unlocking the Digital Front Door

The digital health door is a revolutionary gateway that can reshape healthcare access. Here's everything you need to know about it.

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For Marketing & Research Teams

How to Optimize Instagram Ads to Boost ROI in 2024

Instagram Ads are a great way to be seen by your target audience. Learn how to craft compelling instagram ads and boost ROI, with this article!

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For Product & Research Teams

Avoiding the Halo Effect in User Research

First impressions can often turn out to be more critical for a brand than you might think in converting users, and the Halo Effect plays a very nuanced but effective part in it. Read on to understand what the Halo Effect is and its implications on user research.

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For Marketing & Research Teams

Instagram Story Engagement

Measure consumer engagement and reaction to creative content presented through the Instagram feed.

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For Product & Research Teams

Mobile App Testing

Evaluate the usability and functionality of mobile applications.

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For Marketing & Research Teams

Brand Health Tracking 101: Key Metrics and Best Practices

Brand Health Tracking is the ultimate way to ensure increased brand performance, awareness and recall. Learn how you can started with this comprehensive guide!

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For Product & Research Teams

How to Master Chunking in UX Design for a Great User Experience

Using chunking can make all the difference in your UX design, making it easier to comprehend. Here's everything you need to know.

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Technology

Empowering Business Decisions with AI Unified Insights

With AI integrating itself into our day-to day lives, corresponding changes are inevitable in reshaping how businesses decisions are taken today. Are you doing your bit to stay ahead of the curve by investing in AI technologies?

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For Product & Research Teams

Define Digital Taxonomies

Establish clear and effective digital classification systems.

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For Marketing & Research Teams

Revolutionizing Retail: Exploring the Impact of Digital Shelves

In the retail industry, the conversion rate is high if discoverability is high. Read on to understand digital shelves and how to leverage the insights.

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For Product & Research Teams

Product Feedback Surveys: A Comprehensive Guide

Conducting product feedback surveys can ensure a more engaged user base, leading to greater customer satisfaction. Here's everything you need to know about it.

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For Product & Research Teams

A Guide to Logo Placement for Optimum Brand Recall

Ever think about what it takes to build an impactful logo? Read on for a quick guide about logo placements and why it is so important for your business.

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Market Research

The Complete Social Listening Guide for Your Market Research

Social listening helps companies tune into what people say about their brand, products, and services. Read on to learn more about how social listening is a great addition to your market research strategy.

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For Marketing & Research Teams

A Guide to Responsible and Ethical Research Practices

With AI and "Big Data" at play, who isn't concerned about implications of privacy breach? Read on to learn about ethics of research and responsible ethical practises in market research.