Are you considering upgrading your market research capabilities and considering Liveminds as a potential platform? Take a moment and explore the best Liveminds alternative- Decode- a consumer research platform with Insights AI capabilities for 6x faster time to insights and providing up to 30% increase in marketing spend ROI.

This article will provide you with a side-by-side comparison of Liveminds with Decode, along with each platform's features, technologies, use cases, etc.. This will help you make an informed decision regarding the platform that best suits your needs.

What makes Decode a good alternative consumer research platform?

Decode­ is an ideal Liveminds alternative if you are looking for a fast, agile, and integrated research platform for not just qualitative studies but also quantitative research for more holistic, well-rounded studies.

With over 17 approved patents and over 150+ trusted customers, Decode has the capability to transform traditional research processes. It helps brands une­arth old and new data for maximum research benefits. Additionally, Decode provides access to 80+ million respondents from 120+ different countries. 

Decode is a one-stop shop for getting any kind of consumer insights. It helps brands understand consumer behavior, needs, expectations, and preferences by using proprietary, patented Insights AI technologies in one platform. It also has Generative AI capabilities integrated so that you get deeper insights within the Decode platform.

Liveminds vs Decode

Let us look at how Liveminds and Decode stack up against each other through a comparison chart below:

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1. Background

Decode

Entropik- a leading Human Insights AI company with Insights AI capabilities. With technologies comprising of Generative AI, Emotion AI, and Behavior AI, Entropik has gained recognition as the 'Best AI Startup of the Year' in 2023 and is acknowledged by Gartner as one of India's 'Top 5 Cool Vendors in AI.'

Decode is Entropik’s consumer research platform with Insights AI capabilities. It is an integrated platform that offers a comprehensive and user-friendly consumer research experience. It includes features like quantitative and qualitative research blocks, a repository for past and present data, emotional and behavioral analytics, auto-generated transcription and translation, and a unique research assistant called Decode Copilot. Additionally, it supports in-context research for popular platforms like Instagram, TikTok, and other websites. Access to an expansive 80 million+ panel spanning 120 countries is also available.

Trusted by brands across various industries such as CPG, Retail, OTT, and Media, Decode serves multiple use cases like Concept Testing, Media Research, Content Testing, Shopper Research, and In-context Testing. It has become a go-to solution for brands aiming to conduct effective consumer research.

Liveminds

Liveminds is a global qualitative research company that uses Behavioural Recruitment to find fresh, genuine participants through social networks. Researchers engage with them in a private online research platform. Liveminds then screens these people in a four-step process to ensure they are genuine and qualified to participate in research projects.
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It is a simple, mobile, online qualitative research platform. These are a few advantages:

• Mobile apps that work online and off, so participants can capture any moment
• HD video, to vividly bring insights to life
• 33 languages, covering 4 billion people around the world

2. Top Features

Decode

Quantitative and Qualitative Research

Conduct both numerical and exploratory research to gather diverse insights from your audience.

Live Interviews and Focus Group Discussions

Engage in real-time discussions with your audience for in-depth understanding.

In-Context Research Capabilities

Study consumer behavior within their natural online environments - Instagram, TikTok & websites for authentic insights.

Behavior AI - Patented Eye Tracking Technology

Utilize cutting-edge eye-tracking technology to analyze user behavior and attention patterns.

Research Repository 

Centralize your research activities, from uploading data to conducting analysis, in a unified platform.

Automated Transcription and Translation 

Effortlessly transcribe and translate content in multiple languages for comprehensive analysis in over 100 languages.

DIY Research or Professional Services Team

Opt for a do-it-yourself approach or collaborate with professional services for tailored research support.

Customizable Templates

Create tailored surveys and studies with ease using customizable templates for efficient data collection.

AI Research Assistant - Decode Copilot

Enhance research efficiency with an AI-powered assistant guiding you through the Decode repository.

Tags and Highlights

Organize and spotlight key information in media and documents for streamlined analysis.

Panel

Choose between leveraging your existing panel or tapping into a vast global panel of 80m+ respondents across 120+ different countries for diverse perspectives.

Liveminds

Mobile-friendly

Liveminds is mobile-friendly, enabling participants to capture any moment, anytime, anywhere. This accessibility ensures researchers capture critical in-the-moment insights.

Translation

Ability to host interviews in 36 different languages, from Spanish to Vietnamese. If any other language is required, Liveminds has the ability to add them in a week’s time.

Video Capture

Makes sharing videos quick and easy for participants. Ability to capture videos to ensure you get easily shareable responses and insights. It also enables a more engaging presentation of research information.

Panel

Applicants are screened through a 3-step process to ensure genuine research participants. Access to 3 billion people in 190+ different countries.

‍Automated Management

‍Liveminds accelerates research with fast project setup and automated management, saving researchers time. The platform ensures organized workflows.

‍Rich Media Stimulus

‍Liveminds boost participant engagement with rich media stimuli like images and videos, adding depth to insights and discussions.

Agile Project Design

‍ Researchers benefit from agile project design on Liveminds, adapting activities quickly to changing needs. Flexibility in setting tasks, following participant stories, and hosting conversations is a key feature.

A-Grade SSL Security

‍Liveminds prioritizes A-Grade SSL security, safeguarding participant data. Researchers can securely conduct studies with data protection and confidentiality.

‍Custom Branding‍

Custom branding options on Liveminds enhance the professional appearance of research projects. It allows researchers to customize and align the platform according to their branding guidelines.

Spotlight Analysis Tool

‍Spotlight analysis on Liveminds enables quick identification of key themes in participant responses, streamlining qualitative data analysis. This allows for efficient analysis of qualitative data.

One-Click Exports

‍Liveminds simplifies data sharing with one-click exports in various formats like Excel or Word, facilitating easy communication of research findings.

3. Technology: Insights AI

Decode

Emotion AI

Facial Coding

• Single Face Emotion Recognition: Decode’s technology captures emotions in one-on-one scenarios, like video conferencing and interviews.
• Multi-face Emotion Recognition: Decode's technology identifies emotions in group settings, allowing simultaneous recognition during activities such as video conferencing and focus group discussions.
• Recorded Video Emotion Analysis: Decode's technology analyzes emotions in recorded videos, spanning content like ads, YouTube videos, TV shows, trailers, movies, and similar media.

Voice AI

• Reliable Transcriptions: Decode's real-time speech-to-text conversion boasts over 95% accuracy, providing a dependable solution for expanding qualitative research.
• Emotion Recognition: Utilizing AI, machine learning, and NLP, Decode quantifies emotions expressed through voice tonalities and speech acoustics.
• Zero Hardware: Decode seamlessly utilizes live audio from phone/video calls or uploaded recordings from standard laptop/mobile microphones, eliminating the necessity for additional hardware.

Behavior AI

Eye Tracking

• Camera-Based Capture: Decode employs computer vision, replacing traditional infrared-based hardware eye trackers, to gather eye-tracking data using webcams and smartphone cameras.
• Explicit Calibration: Ensuring optimal accuracy in real-world scenarios, Decode conducts explicit calibration before each capture, requiring minimal instructions and no moderation.
• Mobile Eye Tracking: Decode accurately gauges the attention and engagement levels of mobile users in both controlled and uncontrolled environments, achieving over 95% accuracy.

Generative AI

Decode Co-pilot

• Question-Driven Insights: Leveraging the capabilities of Decode Copilot is as easy as posing questions about your data. It comprehends your inquiries and extracts pertinent information from the interconnected data sources.
• Extraction & Analysis of Complex Data: Decode Copilot effortlessly integrates with diverse data sources on our platform, capable of handling a broad spectrum of data types, ensuring access to insights from all your valuable information.
• Comprehensive Answers: Decode Copilot goes beyond offering basic responses, providing comprehensive answers derived from the insights it has accumulated. Whether you require specific details or a broad overview, Decode Copilot covers your needs.

AI-generated summaries, action items, tags, and highlights

In the changing world of research, where we learn from people's experiences, using artificial intelligence (AI) has become really important. Decode now uses the abilities of Open AI to create summaries, highlights, and action points using AI. This helps researchers analyze information quickly and effectively.

Transcription & Translation

Using the decode translate option, you can translate your transcripts to 90+ languages and generate the analytics for it. By default, the transcripts will be available in the language that the host has selected while creating the meeting. In this article, we'll guide you through the steps for translating your transcripts.

Liveminds

Liveminds uses 12 technology products and services, including HTML5, Google Analytics, and Google Fonts, according to G2 Stack. Do not have Emotion AI or Behavior AI technologies.

4. Use Cases

Decode

• Media Testing
• Pack Testing
• Shopper Research
• Concept Testing
• Shelf Testing
• PoS Testing
• All Focus Group Discussions
• Brand Tracking
• Content Testing
• Customer Experience
• Diary Studies
• In-context Testing
• All IDIs

Liveminds

• Behavioral Recruitment
• Focus Group
• In-depth Interviews
• Qualitative Survey
• Ethnographic Recruitment
• Shopper Research
• Video Capture Research

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The studies can support various objectives like Concept & Positioning, Consumer Immersion, Creative Development, Cultural Studies, Customer Journey, Customer Satisfaction, Employee Research, Event Research, Media Research, Packaging & Design, Product Research, Shopper Insight, Social Research, Usage & AttitudesUX & Usability.

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5. Pricing

Decode Pricing

Decode's pricing model includes no platform fee and is based on an annual commitment for research sessions that can last up to 60 minutes. Volume discounts are available based on the number of sessions purchased. Additional optional add-ons include Live Technical Support for Moderators and Discussion Guides. The pricing for the platform is pay-as-you-go and based on actual consumption.

Liveminds Pricing

The simple, flexible mobile platform pricing starts at $350 a week, as per a video on their website. There are free as well as trial versions available.

The quotation can be customized based on the features below:

• Android and iPhone apps
• Languages
• Video Capture
• Automated Management
• Rich Media Stimulus
• Agile project design
• A-grade SSL security
• Custom branding
• Spotlight Analysis Tool
• One-click exports
• Support 7 days a week

Why Decode?

Liveminds majorly focuses on qualitative studies and recruitment for different kinds of studies with a wide range of relevant respondents. Their biggest strength lies in having a solid respondent panel suitable for different types of studies.

Compared to Decode, Liveminds has a limited suite of technologies as well. Decode is the ultimate solution for gaining in-depth knowledge of consumer behavior that adapts to rapid changes. Experience the advantage of receiving rapid, unbiased, and adaptable insights that are six times faster. 

Not convinced? Here are some compelling reasons why you should take the plunge: 

• Indulge in a comprehensive, cooperative, and effortless research journey. 
• Harness the potential of Insights AI for advanced research capabilities. 
• Navigate through an all-in-one research platform with customizable templates and a specialized research library. 
• Choose between conducting your own research or receiving personalized assistance from our Professional Services.

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