Your Guide to Smarter Research Starts Here

Discover practical tips, in-depth analysis, and real-world strategies to streamline your research process and deliver exceptional user experiences.

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For Product & Research Teams

Essentials and Best Practises to Elevate your Homepage UX

Countless brands have paid a heavy price for their website being just functional and not fantastic! With website visitors coming in from multiple sources, is your homepage getting ignored? Read on to find out how you can use your homepage to create user experience that matters.

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For Product & Research Teams

10 Best Prototyping Tools for Product Design

Build interactive prototype designs by choosing the best prototyping tools for your design needs.

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For Product & Research Teams

From Failure to Success: How Failure Testing Enhances UX

Failure testing increases your changes for a success when you finally launch your product. Here's all you need to know about it.

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For Marketing & Research Teams

What Is a Prospective Cohort Study?| A Comprehensive Guide

Prospective studies are a great way to gather information about a specific cohort over time. This article gives a comprehensive overview about this research method and when you should use it!

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Market Research

Psychographic Segmentation for Your Market Research Strategy

Create more relevant and personalized marketing messages, products, and services that appeal to your customers’ needs and preferences.

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For Product & Research Teams

A Guide To Stay Ahead Of Competitors Through Benchmarking Research

Are you worried about business stagnation? Read on to understand how you can use benchmarking research to boost growth and gain an edge over other players in your industry.

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For Product & Research Teams

Choosing the Right UX Prototype: Low Fidelity vs High Fidelity

Understand the differences between low-fidelity and high-fidelity UX prototyping and choose the suitable type depending on your product life cycle.

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For Product & Research Teams

Cart Optimization 101: Crafting an Exceptional Shopping Cart UX

Providing a great shopping cart UX can increase sales and lead to repeat customers. Here's what you need to do to ensure that.

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Templates

Run a Product Discovery Survey

Conduct surveys to discover user needs and preferences.

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Industry Bytes

Exploring The Benefits Of Ecommerce UX

User Experience should be a part of your product planning and design process. Read on to understand why and how you should invest in E-commerce UX and why it is crucial for business success.

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For Product & Research Teams

Prototype Testing: A Product Manager’s Trump Card

Prototype testing is the process of testing an early version of your product with various hypotheses. Learn to validate your design and gather feedback before your product goes into production.

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For Marketing & Research Teams

Customer Satisfaction Measurement: The Key to Unlocking Customer Loyalty

Customer satisfaction measurement can enable you to gain valuable insights into your customers' preferences and ultimately improve their experience. Here's how.

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For Product & Research Teams

From Click to Conversion: Optimizing Button Design in UX

Optimizing your button design can encourage your users to take desired actions and therefore, have a satisfactory user experience with your product. Here's all you need to know about it.

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For Product & Research Teams

Design Language : What is it and How you can create one

A design language provides consistency, improves brand recall, helps create clean designs and fastens the innovation process. Learn how you can create one with this article!

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For Product & Research Teams

Exploring Mouse Tracking in User Research

Of all the tools used tools in user research, Mouse Tracking is one of the most widely used. Explore its capabilities and how is currently used in this article.

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For Marketing & Research Teams

Saturation in Qualitative Research: What Is It and How to Avoid It

Attaining saturation in qualitative research could mean that you've attained your research objectives - here's how you can identify it, and what you can do about it.

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For Product & Research Teams

10 Sign-Up Page Design Best Practices You Should Know

Having an optimal sign up page design is essential for a good UX. Here are the best practices you have to look out for while designing one.

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For Marketing & Research Teams

How to Create a Survey Online

Online surveys are the most versatile consumer research methods. Learn how you can create them with these actionable tips!

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Market Research

Measuring Success: KPIs for CX and UX

In the free market where competition is fierce and there’s an alternative for everything, experience is what sets brands apart. Measure your CX and UX KPIs to stay ahead of competition

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For Product & Research Teams

Creating an Effective Landing Page UX

Increase your chances of sales by utilizing one of the most powerful tools for increasing conversions or traffic- your landing page. Learn the importance of having a good landing page UX and how to enhance it through this article.

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For Marketing & Research Teams

The Voice of the Customer (VoC) Survey: A Guide to Understanding Your Customers

Using a Voice of the Customer survey can help you better understand your customers' needs and preferences. Here's everything you should know about it.

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For Product & Research Teams

Survey vs. Questionnaire | Definition, Examples and Difference

If you think surveys and questionnaires are the same, you are not alone! Learn all about their similarities, differences and much more, with this article.

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For Product & Research Teams

Preference Testing in UX Research: What You Need to Know

Preference testing can help you understand your users' preferences, like, and dislikes. Here's all you need to know about it..

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For Marketing & Research Teams

Types of Sampling Biases (And How to Avoid Them)

Sampling biases in consumer research can derail all your hard work if left unchecked. Here are some types of sampling biases you need to be aware of.

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For Product & Research Teams

Exploring Qualitative Research Tools for Consumer Insights

Qualitative research often complements quantitative research to give a comprehensive picture of user behaviour. In this article, learn about qualitative research tools and their roles in consumer research.

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For Marketing & Research Teams

Sure-Shot Ways to Increase Survey Participation

Survey participation is an essential metric to measure identify problem areas, get insightful data and make decisions confidently. Learn how you can increase your consumer and employee survey participation with this article!

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For Product & Research Teams

Web 3.0 Product Planning: How Qatalyst Enhances Innovation and Efficiency

The article talks about the challenges facing product planning process when developing Web 3.0 products and the importance of tuning in to what users want.

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Industry Bytes

Influencing Change: How Consumer Behavior Drives Sustainable Fashion Market Trend

The sustainable fashion market is fiercely competitive, particularly in e-commerce, making it one of the world's most competitive industries, supported by extensive fashion market research.

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For Product & Research Teams

Everything You Need to Know About Click Tracking in UX Research

Click tracking can help you understand user behavior by gaining a real-time window into their actions and preferences. Here’s how

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For Product & Research Teams

Market Validation: How to Maximize Your Reach

Not sure if your new product and designs are going to take off? In this article, we will explore how new product, designs or updates can be successful through market validation strategies.