Your Guide to Smarter Research Starts Here

Discover practical tips, in-depth analysis, and real-world strategies to streamline your research process and deliver exceptional user experiences.

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For Product & Research Teams

Avoiding the Halo Effect in User Research

First impressions can often turn out to be more critical for a brand than you might think in converting users, and the Halo Effect plays a very nuanced but effective part in it. Read on to understand what the Halo Effect is and its implications on user research.

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For Marketing & Research Teams

Instagram Story Engagement

Measure consumer engagement and reaction to creative content presented through the Instagram feed.

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For Product & Research Teams

Mobile App Testing

Evaluate the usability and functionality of mobile applications.

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For Marketing & Research Teams

Brand Health Tracking 101: Key Metrics and Best Practices

Brand Health Tracking is the ultimate way to ensure increased brand performance, awareness and recall. Learn how you can started with this comprehensive guide!

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For Product & Research Teams

How to Master Chunking in UX Design for a Great User Experience

Using chunking can make all the difference in your UX design, making it easier to comprehend. Here's everything you need to know.

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Technology

Empowering Business Decisions with AI Unified Insights

With AI integrating itself into our day-to day lives, corresponding changes are inevitable in reshaping how businesses decisions are taken today. Are you doing your bit to stay ahead of the curve by investing in AI technologies?

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For Product & Research Teams

Define Digital Taxonomies

Establish clear and effective digital classification systems.

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For Marketing & Research Teams

Revolutionizing Retail: Exploring the Impact of Digital Shelves

In the retail industry, the conversion rate is high if discoverability is high. Read on to understand digital shelves and how to leverage the insights.

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For Product & Research Teams

Product Feedback Surveys: A Comprehensive Guide

Conducting product feedback surveys can ensure a more engaged user base, leading to greater customer satisfaction. Here's everything you need to know about it.

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For Product & Research Teams

A Guide to Logo Placement for Optimum Brand Recall

Ever think about what it takes to build an impactful logo? Read on for a quick guide about logo placements and why it is so important for your business.

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Market Research

The Complete Social Listening Guide for Your Market Research

Social listening helps companies tune into what people say about their brand, products, and services. Read on to learn more about how social listening is a great addition to your market research strategy.

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For Marketing & Research Teams

A Guide to Responsible and Ethical Research Practices

With AI and "Big Data" at play, who isn't concerned about implications of privacy breach? Read on to learn about ethics of research and responsible ethical practises in market research.

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For Product & Research Teams

Essentials and Best Practises to Elevate your Homepage UX

Countless brands have paid a heavy price for their website being just functional and not fantastic! With website visitors coming in from multiple sources, is your homepage getting ignored? Read on to find out how you can use your homepage to create user experience that matters.

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For Product & Research Teams

10 Best Prototyping Tools for Product Design

Build interactive prototype designs by choosing the best prototyping tools for your design needs.

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For Product & Research Teams

From Failure to Success: How Failure Testing Enhances UX

Failure testing increases your changes for a success when you finally launch your product. Here's all you need to know about it.

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For Marketing & Research Teams

What Is a Prospective Cohort Study?| A Comprehensive Guide

Prospective studies are a great way to gather information about a specific cohort over time. This article gives a comprehensive overview about this research method and when you should use it!

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Market Research

Psychographic Segmentation for Your Market Research Strategy

Create more relevant and personalized marketing messages, products, and services that appeal to your customers’ needs and preferences.

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For Product & Research Teams

A Guide To Stay Ahead Of Competitors Through Benchmarking Research

Are you worried about business stagnation? Read on to understand how you can use benchmarking research to boost growth and gain an edge over other players in your industry.

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For Product & Research Teams

Choosing the Right UX Prototype: Low Fidelity vs High Fidelity

Understand the differences between low-fidelity and high-fidelity UX prototyping and choose the suitable type depending on your product life cycle.

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For Product & Research Teams

Cart Optimization 101: Crafting an Exceptional Shopping Cart UX

Providing a great shopping cart UX can increase sales and lead to repeat customers. Here's what you need to do to ensure that.

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Templates

Run a Product Discovery Survey

Conduct surveys to discover user needs and preferences.

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Industry Bytes

Exploring The Benefits Of Ecommerce UX

User Experience should be a part of your product planning and design process. Read on to understand why and how you should invest in E-commerce UX and why it is crucial for business success.

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For Product & Research Teams

Prototype Testing: A Product Manager’s Trump Card

Prototype testing is the process of testing an early version of your product with various hypotheses. Learn to validate your design and gather feedback before your product goes into production.

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For Marketing & Research Teams

Customer Satisfaction Measurement: The Key to Unlocking Customer Loyalty

Customer satisfaction measurement can enable you to gain valuable insights into your customers' preferences and ultimately improve their experience. Here's how.

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For Product & Research Teams

From Click to Conversion: Optimizing Button Design in UX

Optimizing your button design can encourage your users to take desired actions and therefore, have a satisfactory user experience with your product. Here's all you need to know about it.

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For Product & Research Teams

Design Language : What is it and How you can create one

A design language provides consistency, improves brand recall, helps create clean designs and fastens the innovation process. Learn how you can create one with this article!

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For Product & Research Teams

Exploring Mouse Tracking in User Research

Of all the tools used tools in user research, Mouse Tracking is one of the most widely used. Explore its capabilities and how is currently used in this article.

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For Marketing & Research Teams

Saturation in Qualitative Research: What Is It and How to Avoid It

Attaining saturation in qualitative research could mean that you've attained your research objectives - here's how you can identify it, and what you can do about it.

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For Product & Research Teams

10 Sign-Up Page Design Best Practices You Should Know

Having an optimal sign up page design is essential for a good UX. Here are the best practices you have to look out for while designing one.

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For Marketing & Research Teams

How to Create a Survey Online

Online surveys are the most versatile consumer research methods. Learn how you can create them with these actionable tips!