An American multinational consumer goods corporation increased its conversion rate by 21%
American multinational consumer goods corporation with an annual revenue of $83.93 B.
Industry
CPG
Technologies
Eye tracking
Click tracking
User journey mapping
Scope
5 countries
18 Studies
Context
As a CPG Brand, one of the fast-growing sales channel is E-Commerce. As the brand list their products, they are keen to assessing the friction points in the journey to ensure a bigger basket size. Today, friction assessment is done manually against a set of Excel-based criteria and client's proprietary principles. Also, the feedback is limited to Qual Interviews which is biased and reliant on what users say, rather than than what they do.
Problem Statement
Speed
Manual P2P journeys typically took 4-6 weeks to yield results, and they wanted to cut down on the time to insights
Agility
They depended heavily on non-standardized methods of research and manual qual interviews that were often hard to scale and did not give the results they needed.
Unbiased Insights
Surveys & DI data is biased usually and don’t give granular insights of what can be impacted by a CPG brand on e-comm platform
Actionability
Usually the survey & interview-led feedback gave a high-level view of things than an actual read into consumer preference at the discovery, consideration & purchase stage
Here’s How we helped them
1
Agile Platform
Built for speed and standardization, Qatalyst provided a standardized approach to capture user journeys objectively, using consistent metrics for accurate analysis.
2
Granular & Unbiased Insights
Qatalyst provides embedded tech like session recordings, eye tracking, attention measure, and click tracking to map user journeys objectively
3
Funnel Analysis
The platform allowed our client understand the various stages of the user journey funnel to derive actionable insights into the trend of buying and non-buying user cohorts
4
Scalable Solution
Qatalyst offered a scalable tech solution that allowed teams across geographies and tenants to collaborate seamlessly.
The Impact Experienced
Faster TAT
Time reduced from 6 weeks to 10 days
Democratization of Research
Our DIY platform enabled 55 team members to conduct research vs. the earlier dependency on just 3 members in the research team
Improved Conversion
21% increase in user conversion by optimizing the path to purchase journey
Increase in RoI
32% increase in ROI on conversion from ads on q-comm and e-comm platforms
Related Case Studies
An American multinational consumer goods corporation increased its conversion rate by 21%
American multinational consumer goods corporation with an annual revenue of $83.93 B.
Industry
CPG
Technologies
Eye tracking
Click tracking
User journey mapping
Scope
5 countries
18 Studies
Context
As a CPG Brand, one of the fast-growing sales channel is E-Commerce. As the brand list their products, they are keen to assessing the friction points in the journey to ensure a bigger basket size. Today, friction assessment is done manually against a set of Excel-based criteria and client's proprietary principles. Also, the feedback is limited to Qual Interviews which is biased and reliant on what users say, rather than than what they do.
Problem Statement
Speed
Manual P2P journeys typically took 4-6 weeks to yield results, and they wanted to cut down on the time to insights
Agility
They depended heavily on non-standardized methods of research and manual qual interviews that were often hard to scale and did not give the results they needed.
Unbiased Insights
Surveys & DI data is biased usually and don’t give granular insights of what can be impacted by a CPG brand on e-comm platform
Actionability
Usually the survey & interview-led feedback gave a high-level view of things than an actual read into consumer preference at the discovery, consideration & purchase stage
Here’s How we helped them
1
Agile Platform
Built for speed and standardization, Qatalyst provided a standardized approach to capture user journeys objectively, using consistent metrics for accurate analysis.
2
Granular & Unbiased Insights
Qatalyst provides embedded tech like session recordings, eye tracking, attention measure, and click tracking to map user journeys objectively
3
Funnel Analysis
The platform allowed our client understand the various stages of the user journey funnel to derive actionable insights into the trend of buying and non-buying user cohorts
4
Scalable Solution
Qatalyst offered a scalable tech solution that allowed teams across geographies and tenants to collaborate seamlessly.
The Impact Experienced
Faster TAT
Time reduced from 6 weeks to 10 days
Democratization of Research
Our DIY platform enabled 55 team members to conduct research vs. the earlier dependency on just 3 members in the research team
Improved Conversion
21% increase in user conversion by optimizing the path to purchase journey
Increase in RoI
32% increase in ROI on conversion from ads on q-comm and e-comm platforms
