At Entropik, we always strive to be better and outperform our peers and ourselves with every new update and release. Welcome to our September 2024 roundup of product updates for Entropik's Decode—our consumer research platform powered by Insights AI. We’re thrilled to share a range of new features and enhancements designed to make your research processes more seamless and insightful. Dive in to see what’s new this month!
What’s New?
Conjoint Analysis Tester View - Mobile Responsiveness
This new update ensures that respondents can effortlessly engage with studies on smartphones and tablets, providing a seamless experience no matter the device.
It also aims to enhance respondent engagement and data quality by providing a more flexible and user-friendly environment for participation.
Weighting in Conjoint Analysis for Enhanced Insights
Weighting is now supported in Conjoint Analysis responses, bringing new levels of precision to your quantitative studies.
Introducing a new weighting feature to Conjoint Analysis, enabling users to apply filters based on respondent answers from other questions. This enhancement allows for more tailored insights and refined analysis based on specific response patterns and ensures that the sample accurately reflects the expected demographics. This minimizes bias and increases survey results' reliability and validity.
Note: Weighting does not apply to media testing.
Optimized multipart upload of media files
We’ve improved how uploads are handled on Decode, especially larger files, making the process smoother and more reliable. Enjoy a better experience with your uploads.
Intelligent Layouts in Reports using AI
We’re excited to unveil a new feature that leverages AI to enhance your reporting experience. With this update, AI will automatically generate and select the best layouts based on the content of your reports.
Here’s how it works: You provide prompts, and the AI analyzes the content to choose the most effective layout that fits your needs. This ensures that your reports are not only visually appealing but also optimized for clarity and impact.
Enjoy a more efficient and professional reporting experience with our intelligent layout selection!
Enhanced Animations and Transitions in Insights reports
We’ve enhanced slide transitions in Insights reports with smooth scroll effects. Navigate easily between slides with better experience. Scroll controls continue to work as usual, now with added animations for a more engaging experience.
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