2024 has been a remarkable year for Entropik, marked by groundbreaking innovations, global connections, and incredible milestones. From advancing AI insights to building stronger ties with the research community, we’ve worked together to reshape the future of consumer and user research.
Let’s take a moment to reflect on the highlights of this incredible journey, exploring how Entropik, along with Decode and Qatalyst, have powered a year of progress.
Impact That Counts: Your Research Stats for 2024
Your trust and collaboration have made 2024 truly inspiring. Behind every milestone is our commitment to innovation, experimentation, and delivering actionable insights:
- 13,527 Studies Conducted – Helping businesses make smarter, data-driven decisions.
- 4,362 Copilot Queries Processed – AI insights at your fingertips.
- 1,415 Live Meetings – Real conversations driving real impact.
- 1,415 Live Meetings – Real conversations driving real impact.
- 1,401 Surveys Conducted – Capturing opinions that matter.
- 734 Prototypes Tested – Turning ideas into validated solutions.
- 671 Predictive Eye Tracking Studies – Understanding what grabs attention before it happens.
- 623 Facial Coding Studies – Decoding emotions to uncover true reactions.
- 582 Mouse Tracking Studies – Mapping user interactions to improve experience.
- 448 Media Tests Conducted – Measuring impact to maximize engagement.
- 431 Website Testing Sessions – Ensuring seamless digital experiences.
- 385 Eye Tracking Tests – Seeing the world through your audience’s eyes.
- 243 In-Context Tests – Testing in real-world scenarios for real results.
- 183 Diary Studies – Tracking behaviors over time for deeper understanding.
- 147 Shopper (Shelf) Insights Studies – Optimizing product placement and shopper behavior.
Behind each number is the collective drive to innovate, experiment, and excel in delivering actionable insights.
Features That Took Decode to the Next Level
Decode brought the power of AI to qualitative and quantitative research like never before
- AI-Generated Reports: Revolutionizing reporting with instant, actionable insights.
- Predictive Research: Upload images or videos to generate heatmaps, Fog Maps, and key metrics like Attention, Focus, and Clarity.
- Media Insight Page Revamp: A fresh, user-friendly design for analyzing media performance.
- Lucid Panel Integration: Expanding reach with seamless participant sourcing.
- Language Localization: Making research accessible in multiple languages.
- Excel Chart & Graph Generation: Transforming data into visual insights at the click of a button.
Decode’s innovations have empowered researchers to move from questions to answers faster and more effectively than ever before.
Features That Elevated Qatalyst
Qatalyst integrated cutting-edge technologies to enhance user research efficiency
- Sketch Integration: Effortlessly upload and test Sketch prototypes alongside Figma for comprehensive analysis.
- Session Block Multilingual Transcript Selection: Access transcripts in multiple languages for global research.
- Video Response Blocks: Streamlining qualitative analysis with structured feedback.
- UI Revamp: A redesigned interface for smoother navigation and usability.
- Personalization Features: Tailor co-pilot names, logos, and visuals for a custom experience.
- Meeting Bot Integration: Sync research schedules with Outlook and Google Calendars.
- Conjoint Analysis: A data-driven approach to understanding consumer preferences.
These features have made Qatalyst a go-to platform for seamless, end-to-end user research.
Connecting with the Global Research Community
In 2024, Entropik brought its vision for AI research to the world stage, engaging with industry leaders and researchers across the globe. We showcased our innovations, exchanged ideas, and expanded our network at key events:
- IIEX APAC in Bangkok and Europe: We shared insights on Emotion AI and its applications in consumer and user research, engaging with thought leaders and showcasing our cutting-edge solutions.
- MRMW by Merlien Institute: At this global event, we demonstrated how AI and human insights intersect, sharing success stories from our innovative projects and connecting with a global audience.
- MMA Global India Impact 2024: Entropik took part in discussions on AI-driven marketing strategies, revealing how our tools can optimize consumer behavior and enhance marketing effectiveness.
- Tech in Asia Jakarta Convention: We presented our advanced AI research solutions to key players in the tech industry, fostering new partnerships and sharing our vision for transforming user experience with AI.
- The Quirk's Media Event in New York City: Our team engaged with industry experts to showcase how AI research platforms like Decode and Qatalyst are reshaping market research across various sectors.
- Config APAC: At this event, we highlighted how AI is transforming the research landscape in Asia-Pacific, with a focus on enhancing user experience research and streamlining research processes.
- Cloud100: Rise of SaaS in India 2024: We discussed the growing influence of SaaS platforms in India, showcasing how Entropik is at the forefront of AI insights in the SaaS space.
- T4 Banking Philippines: We explored how AI tools like facial coding and eye tracking can transform consumer insights within the banking sector, offering actionable strategies for customer experience improvements.
- nasscom NTLF 2024: Our participation underscored Entropik's leadership in AI research, with a special focus on its impact on various industries.
- Our roundtables in London and the Philippines further highlighted AI’s transformative role in user experience research.
At each of these events, we shared our innovative solutions, connected with global researchers, and solidified our commitment to driving AI research forward.
Celebrating Excellence: Awards and Accolades
2024 was a year of recognition for our commitment to innovation
- Forbes Asia 100 to Watch 2024: Highlighted as a leader in AI-driven consumer insights.
- Bessemer’s Report: The Rise of Cloud AI in India 2024: Featured as a trailblazer in enterprise AI.
- Nasscom Emerge 50 Winner: Recognized in the Gen AI category.
- Entrepreneur India’s ‘Best AI Startup Award of the Year’.
- Multiple G2 Badges: Including Leader in User Research and User Research Repositories (India, Asia, and Asia Pacific).
- Users Love Us Badge: A testament to customer satisfaction.
- World Future Awards 2024: Honoured as the “Best Multimodal AI-Driven Human Insights Platform.”
- GRIT Report Recognition 2024: Featured among the most innovative companies in AI.
Key Recognitions for Decode and Qatalyst on G2
Decode
- High Performer in India, Asia, and Asia Pacific for experience management and survey solutions.
- Users Love Us Badge: Backed by over 30 glowing reviews.
Qatalyst
- Leader in India, Asia, and Asia Pacific in user research and repositories.
- Users Love Us Badge: Supported by over 20 positive reviews.
Strategic Partnerships That Accelerated Our Growth
2024 was also a year of strategic partnerships that expanded our reach and influence in the market. Our collaborations with some of the biggest brands and organizations allowed us to innovate and push the boundaries of what’s possible in AI-driven insights:
- Uprio Partners with Entropik: Strengthening AI research in the education sector.
- Harvey Norman Partners with Entropik: Optimizing consumer experience and engagement.
- Partner with Globe Telecom: Enhancing research-driven insights for the telecom industry.
- Dynamic Partnership with InCred Financial Services: Revolutionizing financial insights through AI.
- Partnership between Entropik and Nestlé Vietnam: Advancing consumer research with AI in the food and beverage industry.
- Partnership between Entropik and Reckitt: Transforming consumer behavior analysis for Reckitt’s global initiatives.
- Partner with Tata AIA Life Insurance: Improving customer experience in the insurance sector.
- Partner with Procter & Gamble: Leveraging AI to optimize marketing and consumer insights.
- Partner with Capgemini: Expanding AI insights across industries with a global reach.
These collaborations have fueled our mission to bring research solutions to new heights.
A Sneak Peek into 2025
2025 is set to be a year of groundbreaking advancements as we continue to redefine the future of AI insights. Here’s a glimpse of what’s in store:
Decode 2.0: Revolutionizing Customer Experience
The next iteration of Decode promises to transform how you approach consumer research. With cutting-edge enhancements, Decode 2.0 will offer:
- Advanced Emotional Analysis: Dive deeper into consumer emotions with refined AI capabilities.
- Integrated Predictive Modeling: Forecast consumer behavior with even greater accuracy.
- Streamlined Workflows: A reimagined interface designed for effortless navigation and quicker insights.
- Expanded Global Reach: New localization features to make research accessible to diverse audiences.
Qatalyst 2.0: Elevating User Research
Qatalyst 2.0 will take user research to unprecedented levels, featuring:
- Enhanced Collaboration Tools: Seamlessly connect teams for unified research efforts.
- Real-Time Data Visualization: Turn insights into action with instant and interactive visuals.
- AI-Driven Personalization: Tailor research experiences to specific needs with smarter AI features.
- Cross-Platform Integration: Broader compatibility with tools you already use, making research more cohesive and efficient.
Looking Ahead to 2025
As we step into 2025, our commitment to redefining research possibilities remains stronger than ever. With Decode and Qatalyst leading the way, we’re ready for another year of breakthroughs, partnerships, and collective success.
Thank you for being a vital part of our journey. Together, let’s shape the future of consumer and user research.
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