Bengaluru, Karnataka – November 8, 2024: Entropik, a global leader in AI-powered consumer and user insights, is excited to announce Harvey Norman as its newest client. Harvey Norman, a prominent retailer in electronics, home appliances, and furniture, has joined forces with Entropik to enhance its e-commerce platform through advanced UX research methodologies.
The partnership aims to provide Harvey Norman with a data-driven approach to understanding customer behavior and optimizing user experience on its website. Through Entropik's comprehensive suite of user research tools—facial coding, eye tracking (ET), and mouse-click tracking—Harvey Norman will gain granular insights into customer interactions and identify friction points, ensuring a more seamless shopping journey.
To address critical pain points on its current platform, Harvey Norman will employ several UX research methodologies provided by Entropik:
- Live Website Testing: Entropik's live website testing allows Harvey Norman to identify areas of friction, confusion, and obstacles that customers face during their online shopping journey. By pinpointing these challenges, Harvey Norman can prioritize improvements that enhance the overall customer experience.
- A/B Testing: In preparation for the launch of a new website version, A/B testing will enable Harvey Norman to experiment with design variations and determine which layout best aligns with customer preferences, resulting in a more user-friendly and engaging interface.
- Card Sorting: Given the extensive range of electronics and home products on offer, card sorting will help Harvey Norman develop an intuitive navigation structure. By organizing products into categories that align with how users think, Harvey Norman will simplify the browsing experience, allowing customers to find products effortlessly.
- Prototype Testing: With Entropik’s support, Harvey Norman will refine its prototype designs, ensuring they resonate with users before a full-scale rollout.
We are thrilled to partner with Harvey Norman and bring our advanced UX research technologies to a brand that millions of Australians trust,” said Ranjan Kumar, CEO & Co-founder at Entropik. “Through our facial coding, eye tracking, and other behavioral insights, Harvey Norman will be equipped to offer a more intuitive and customer-centric website experience, setting new benchmarks in the electronics retail industry.”
This collaboration underscores Entropik’s commitment to driving actionable insights for leading brands worldwide. As Harvey Norman works towards creating a frictionless online shopping experience, Entropik’s technology will play a crucial role in building an optimized platform that caters to users' needs and expectations.
About Entropik
Entropik, a premier Human Insights AI company, focused on consumer and user research while offering standalone tech solutions. Our technology stack includes Emotion AI, Behavior AI, Predictive AI, and Generative AI, catering to 150+ global clients across diverse sectors. With 17 global patent claims in Multimodal Emotion AI and accolades like the Amazon AI Award 2018, we're recognized by Gartner as one of India's 'Top 5 Cool Vendors in AI'. Visit us at https://www.entropik.io to learn more.
About Harvey Norman
Harvey Norman Holdings Ltd, a leading retailer in electronics, home appliances, and furniture, operates an extensive network of stores across Australia and New Zealand. Renowned for quality products and excellent service, Harvey Norman continues to be a go-to choice for customers seeking premium products and experiences.
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