Context
Global data creation is projected to grow to more than 180 zettabytes by 2025. A zettabyte is 1,000,000,000,000,000,000,000 bytes (21 zeroes for those counting). Simply put - a mind-boggling volume of data. Clearly, today's consumers are presented with a wealth of information, but we have the same amount of mental processing power as we have always had. The number of minutes has also stayed exactly the same every day. Attention, and not information, is the limiting factor today.
According to Ranjan Kumar, Founder and CEO of Entropik Tech, brands face this massive challenge of understanding consumer preferences and how to drive customer-centric experiences. The entire market landscape of consumer insights is worth $70 billion globally. Entropik helps businesses measure consumers' subconscious preferences towards digital, media, and retail experiences and optimise these experiences to resonate emotionally with the consumers.
To know how Entropik taps into the emotional perspective of customers with products – Affect Lab, AffectUX, AffectAPI, and Decode supporting end-to-end consumer insights at scale, read YourStory’s feature here.
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