Brand Awareness Survey
Validate usability across your wireframes and prototypes with real users early on. Use this pre-built template to capture valuable feedback on accessibility and user experience so you can see what’s working (and what isn’t).
When Should I Use This Brand Awareness Survey Template?
This template should be used whenever you want a better understanding of how your brand is perceived in the minds of your target audience. Let us look at some of the scenarios when you can use this template:
Product launch: During a product launch, it is important to understand how well your target audience knows your brand and associates with it.
Rebranding: Sometimes, brands undergo changes that impact their messaging and positioning. Surveys help in understanding if the audience is resonating and adjusting to the new changes in branding.
New Market or Expansion: A new market or target audience can be very different compared to one you are already used to. A survey answers questions about how well the brand or product is resonating within the new space.
Competitive Analysis: A market strategy is ineffective without knowing market dynamics and where you stand as compared to your competitors. A survey helps in identifying areas where a brand might be lagging and allows for adjustments as per the market.
Periodic Checks: Ensure a routine check to measure brand awareness at regular intervals. This helps you understand new trends and patterns and helps you align your strategy according to market needs and demands.
How To Use This Brand Awareness Survey Template?
Follow the steps below to conduct a Brand Awareness survey on Decode platform:
Once a test is set up, you can preview and publish the test with buttons available on the top right of the page. This can be shared with internal or external respondents through a test link or QR code.
Best Practices for Brand Awareness Survey Template
1
Log into
Decode
With lots of unique blocks, you can easily build a page without coding.
2
Click on Study templates
With lots of unique blocks, you can easily build a page without coding.
3
Start from scratch
With lots of unique blocks, you can easily build a page without coding.
4
Add blocks to the content
With lots of unique blocks, you can easily build a page without coding.
5
Saving the Template
With lots of unique blocks, you can easily build a page without coding.
6
Publish the Template
With lots of unique blocks, you can easily build a page without coding.
- Visual Integration: Recognizable visual elements of your brand, like logos or taglines, should be incorporated while designing the survey to reinforce brand recall and enhance consumer connection.
- Mixed-Method Survey: Ensure your survey has a mix of both open-ended and close-ended questions to get a holistic view of brand perception.
- Loyalty Indicators: Assess consumer loyalty by asking questions that indicate the likelihood of them repurchasing or recommending. These questions would help you understand how engaged consumers are with your brand, leading to brand loyalty.
- Measure Share of Voice: Ask respondents questions about your brand exposure compared to competitors. This would help you assess your brand’s relative visibility in the market.
- Brand Touchpoints: Include questions for specific touchpoints like websites, social media, in-store experiences, etc., to identify improvement areas and ensure effectiveness across the entire process.
1
Log into
Decode
With lots of unique blocks, you can easily build a page without coding.
2
Click on Study templates
With lots of unique blocks, you can easily build a page without coding.
3
Start from scratch
With lots of unique blocks, you can easily build a page without coding.
4
Add blocks to the content
With lots of unique blocks, you can easily build a page without coding.
5
Saving the Template
With lots of unique blocks, you can easily build a page without coding.
6
Publish the Template
With lots of unique blocks, you can easily build a page without coding.
1
Log into
Decode
With lots of unique blocks, you can easily build a page without coding.
2
Click on Study templates
With lots of unique blocks, you can easily build a page without coding.
3
Start from scratch
With lots of unique blocks, you can easily build a page without coding.
4
Add blocks to the content
With lots of unique blocks, you can easily build a page without coding.
5
Saving the Template
With lots of unique blocks, you can easily build a page without coding.
6
Publish the Template
With lots of unique blocks, you can easily build a page without coding.
1
Log into
Decode
With lots of unique blocks, you can easily build a page without coding.
2
Click on Study templates
With lots of unique blocks, you can easily build a page without coding.
3
Start from scratch
With lots of unique blocks, you can easily build a page without coding.
4
Add blocks to the content
With lots of unique blocks, you can easily build a page without coding.
5
Saving the Template
With lots of unique blocks, you can easily build a page without coding.
6
Publish the Template
With lots of unique blocks, you can easily build a page without coding.
Frequently asked questions
Related Templates
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Welcome Screen
Welcome Screen
Is this your first time shopping with us?
Thumbs Up/Down
How often do you shop online in a month?
Multiple Choice
What did you shop for this time?
Multiple Choice
Which of these factors are most important to you while shopping online?
Checkbox
How concerned are you with privacy & security while shopping online?
Likert Scale
Which is your preferred method of payment while shopping online?
Multiple Choice
How easy was it to navigate through our website?
Likert Scale
How happy are you with the quality of our customer support during & after a purchase?
Smiley Rating
Almost there... How satisfied are you with Company Name Return & Refund Policies?
Star Rating
Do you have any suggestions that will help us improve your shopping experience?
Paragraph
Thank you
Thank you Screen
Brand Awareness Survey
Validate usability across your wireframes and prototypes with real users early on. Use this pre-built template to capture valuable feedback on accessibility and user experience so you can see what’s working (and what isn’t).
When Should I Use This Brand Awareness Survey Template?
This template should be used whenever you want a better understanding of how your brand is perceived in the minds of your target audience. Let us look at some of the scenarios when you can use this template:
Product launch: During a product launch, it is important to understand how well your target audience knows your brand and associates with it.
Rebranding: Sometimes, brands undergo changes that impact their messaging and positioning. Surveys help in understanding if the audience is resonating and adjusting to the new changes in branding.
New Market or Expansion: A new market or target audience can be very different compared to one you are already used to. A survey answers questions about how well the brand or product is resonating within the new space.
Competitive Analysis: A market strategy is ineffective without knowing market dynamics and where you stand as compared to your competitors. A survey helps in identifying areas where a brand might be lagging and allows for adjustments as per the market.
Periodic Checks: Ensure a routine check to measure brand awareness at regular intervals. This helps you understand new trends and patterns and helps you align your strategy according to market needs and demands.
How To Use This Brand Awareness Survey Template?
Follow the steps below to conduct a Brand Awareness survey on Decode platform:
Once a test is set up, you can preview and publish the test with buttons available on the top right of the page. This can be shared with internal or external respondents through a test link or QR code.
Best Practices for Brand Awareness Survey Template
1
Log into
Decode
With lots of unique blocks, you can easily build a page without coding.
2
Click on Study templates
With lots of unique blocks, you can easily build a page without coding.
3
Start from scratch
With lots of unique blocks, you can easily build a page without coding.
4
Add blocks to the content
With lots of unique blocks, you can easily build a page without coding.
5
Saving the Template
With lots of unique blocks, you can easily build a page without coding.
6
Publish the Template
With lots of unique blocks, you can easily build a page without coding.
- Visual Integration: Recognizable visual elements of your brand, like logos or taglines, should be incorporated while designing the survey to reinforce brand recall and enhance consumer connection.
- Mixed-Method Survey: Ensure your survey has a mix of both open-ended and close-ended questions to get a holistic view of brand perception.
- Loyalty Indicators: Assess consumer loyalty by asking questions that indicate the likelihood of them repurchasing or recommending. These questions would help you understand how engaged consumers are with your brand, leading to brand loyalty.
- Measure Share of Voice: Ask respondents questions about your brand exposure compared to competitors. This would help you assess your brand’s relative visibility in the market.
- Brand Touchpoints: Include questions for specific touchpoints like websites, social media, in-store experiences, etc., to identify improvement areas and ensure effectiveness across the entire process.
1
Log into
Decode
With lots of unique blocks, you can easily build a page without coding.
2
Click on Study templates
With lots of unique blocks, you can easily build a page without coding.
3
Start from scratch
With lots of unique blocks, you can easily build a page without coding.
4
Add blocks to the content
With lots of unique blocks, you can easily build a page without coding.
5
Saving the Template
With lots of unique blocks, you can easily build a page without coding.
6
Publish the Template
With lots of unique blocks, you can easily build a page without coding.
1
Log into
Decode
With lots of unique blocks, you can easily build a page without coding.
2
Click on Study templates
With lots of unique blocks, you can easily build a page without coding.
3
Start from scratch
With lots of unique blocks, you can easily build a page without coding.
4
Add blocks to the content
With lots of unique blocks, you can easily build a page without coding.
5
Saving the Template
With lots of unique blocks, you can easily build a page without coding.
6
Publish the Template
With lots of unique blocks, you can easily build a page without coding.
1
Log into
Decode
With lots of unique blocks, you can easily build a page without coding.
2
Click on Study templates
With lots of unique blocks, you can easily build a page without coding.
3
Start from scratch
With lots of unique blocks, you can easily build a page without coding.
4
Add blocks to the content
With lots of unique blocks, you can easily build a page without coding.
5
Saving the Template
With lots of unique blocks, you can easily build a page without coding.
6
Publish the Template
With lots of unique blocks, you can easily build a page without coding.
Frequently asked questions
Related Templates
Welcome Screen
Welcome Screen
Is this your first time shopping with us?
Thumbs Up/Down
How often do you shop online in a month?
Multiple Choice
What did you shop for this time?
Multiple Choice
Which of these factors are most important to you while shopping online?
Checkbox
How concerned are you with privacy & security while shopping online?
Likert Scale
Which is your preferred method of payment while shopping online?
Multiple Choice
How easy was it to navigate through our website?
Likert Scale
How happy are you with the quality of our customer support during & after a purchase?
Smiley Rating
Almost there... How satisfied are you with Company Name Return & Refund Policies?
Star Rating
Do you have any suggestions that will help us improve your shopping experience?
Paragraph
Thank you
Thank you Screen