Instagram Story Engagement
Validate usability across your wireframes and prototypes with real users early on. Use this pre-built template to capture valuable feedback on accessibility and user experience so you can see what’s working (and what isn’t).
Understanding the Challenge
Have you ever posted a cool advertisement for Instagram and thought, "Why isn't this getting the attention it deserves?" “Why isn’t it getting me leads?” It's like throwing a party and nobody showing up! Well, the same can happen with your Instagram ads.
The Journey to Success
To tackle the Instagram advertising puzzle, every business should test and refine it before spending any money on it. Testing Instagram sponsored posts or instagram sponsored ads can be very useful if you do it right. If not, your test might not give you accurate or measurable results, and it could end up being a waste of time. The good thing is that creating and running Instagram advertisement tests isn't difficult. But on the other side, if you're not ready for it, your results won't be helpful. When you plan your test, make sure to follow these best practices:
Have a Clear Goal
When you want to test advertisements on Instagram, make sure you know exactly what you're trying to achieve. For example, if you want left-brain users from different countries to see your Instagram ad, focus on publishing a creative ad like that. Create specific things to measure, like comparing different ad messages to see which one gets more attention. Having a clear goal helps you know what to look for when you analyze the test.
Know Your Audience
Understand who you're trying to reach with your Instagram ad test. If you're not sure how a certain group, like millennials, will respond to an Instagram Story Ad, run a test to find out. Without knowing your audience, the results won't tell you much about the people you want to reach. So, it's important to tailor your test to the specific group you're interested in.
Check How Your Ad Performance To Date
Before you start your test, look at how things are going with your current Ads. This helps you compare the results after your test is done. Even if your goals are different this time, knowing what worked before gives you a helpful background. It's like using past information to make smart choices for your new experiment.
Where Can You Run Tests for Instagram Ads?
1
Log into
Decode
With lots of unique blocks, you can easily build a page without coding.
2
Click on Study templates
With lots of unique blocks, you can easily build a page without coding.
3
Start from scratch
With lots of unique blocks, you can easily build a page without coding.
4
Add blocks to the content
With lots of unique blocks, you can easily build a page without coding.
5
Saving the Template
With lots of unique blocks, you can easily build a page without coding.
6
Publish the Template
With lots of unique blocks, you can easily build a page without coding.
When deciding where to run a test before you start spending on your Instagram Ad, you have a few options. If your test is focused on social media, the platform you're using might have built-in testing tools in their business software.
The best option is to use an Integrated Consumer Research Platform with Insights AI, such as Decode. Consumer Research Platforms work well if you want to test things beyond just social media.
How To Advertise on Instagram Effectively? - Test Your Instagram Ads
1
Log into
Decode
With lots of unique blocks, you can easily build a page without coding.
2
Click on Study templates
With lots of unique blocks, you can easily build a page without coding.
3
Start from scratch
With lots of unique blocks, you can easily build a page without coding.
4
Add blocks to the content
With lots of unique blocks, you can easily build a page without coding.
5
Saving the Template
With lots of unique blocks, you can easily build a page without coding.
6
Publish the Template
With lots of unique blocks, you can easily build a page without coding.
Conducting an In-context study (Instagaze) on Decode can provide valuable insights into consumer behaviour and preferences and help you make data-driven decisions. In this section, we will guide you through the steps for creating an Insta ad test in Decode using the ‘In-context’ block.
Before publishing the survey, you can even preview the survey by clicking on the "Preview" button at the top-right corner of the page.
1
Log into
Decode
With lots of unique blocks, you can easily build a page without coding.
2
Click on Study templates
With lots of unique blocks, you can easily build a page without coding.
3
Start from scratch
With lots of unique blocks, you can easily build a page without coding.
4
Add blocks to the content
With lots of unique blocks, you can easily build a page without coding.
5
Saving the Template
With lots of unique blocks, you can easily build a page without coding.
6
Publish the Template
With lots of unique blocks, you can easily build a page without coding.
1
Log into
Decode
With lots of unique blocks, you can easily build a page without coding.
2
Click on Study templates
With lots of unique blocks, you can easily build a page without coding.
3
Start from scratch
With lots of unique blocks, you can easily build a page without coding.
4
Add blocks to the content
With lots of unique blocks, you can easily build a page without coding.
5
Saving the Template
With lots of unique blocks, you can easily build a page without coding.
6
Publish the Template
With lots of unique blocks, you can easily build a page without coding.
Frequently asked questions
Related Templates
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Welcome Screen
Welcome Screen
Context
Instagram Feed
Rate your level of interest in the content from 1 (not interested) to 5 (highly interested).
Likert Scale
What did you find most compelling about the content, and why?
Paragraph
Based on the content viewed, would you be more likely to follow the brand or engage with their products/services?
Thumbs Up/Down
Did the story content feel relevant to you?
Multiple Choice
How would you rate the creativity of the Instagram Feed Content?
Star Rating
Thank you
Thank you Screen
Instagram Story Engagement
Validate usability across your wireframes and prototypes with real users early on. Use this pre-built template to capture valuable feedback on accessibility and user experience so you can see what’s working (and what isn’t).
Understanding the Challenge
Have you ever posted a cool advertisement for Instagram and thought, "Why isn't this getting the attention it deserves?" “Why isn’t it getting me leads?” It's like throwing a party and nobody showing up! Well, the same can happen with your Instagram ads.
The Journey to Success
To tackle the Instagram advertising puzzle, every business should test and refine it before spending any money on it. Testing Instagram sponsored posts or instagram sponsored ads can be very useful if you do it right. If not, your test might not give you accurate or measurable results, and it could end up being a waste of time. The good thing is that creating and running Instagram advertisement tests isn't difficult. But on the other side, if you're not ready for it, your results won't be helpful. When you plan your test, make sure to follow these best practices:
Have a Clear Goal
When you want to test advertisements on Instagram, make sure you know exactly what you're trying to achieve. For example, if you want left-brain users from different countries to see your Instagram ad, focus on publishing a creative ad like that. Create specific things to measure, like comparing different ad messages to see which one gets more attention. Having a clear goal helps you know what to look for when you analyze the test.
Know Your Audience
Understand who you're trying to reach with your Instagram ad test. If you're not sure how a certain group, like millennials, will respond to an Instagram Story Ad, run a test to find out. Without knowing your audience, the results won't tell you much about the people you want to reach. So, it's important to tailor your test to the specific group you're interested in.
Check How Your Ad Performance To Date
Before you start your test, look at how things are going with your current Ads. This helps you compare the results after your test is done. Even if your goals are different this time, knowing what worked before gives you a helpful background. It's like using past information to make smart choices for your new experiment.
Where Can You Run Tests for Instagram Ads?
1
Log into
Decode
With lots of unique blocks, you can easily build a page without coding.
2
Click on Study templates
With lots of unique blocks, you can easily build a page without coding.
3
Start from scratch
With lots of unique blocks, you can easily build a page without coding.
4
Add blocks to the content
With lots of unique blocks, you can easily build a page without coding.
5
Saving the Template
With lots of unique blocks, you can easily build a page without coding.
6
Publish the Template
With lots of unique blocks, you can easily build a page without coding.
When deciding where to run a test before you start spending on your Instagram Ad, you have a few options. If your test is focused on social media, the platform you're using might have built-in testing tools in their business software.
The best option is to use an Integrated Consumer Research Platform with Insights AI, such as Decode. Consumer Research Platforms work well if you want to test things beyond just social media.
How To Advertise on Instagram Effectively? - Test Your Instagram Ads
1
Log into
Decode
With lots of unique blocks, you can easily build a page without coding.
2
Click on Study templates
With lots of unique blocks, you can easily build a page without coding.
3
Start from scratch
With lots of unique blocks, you can easily build a page without coding.
4
Add blocks to the content
With lots of unique blocks, you can easily build a page without coding.
5
Saving the Template
With lots of unique blocks, you can easily build a page without coding.
6
Publish the Template
With lots of unique blocks, you can easily build a page without coding.
Conducting an In-context study (Instagaze) on Decode can provide valuable insights into consumer behaviour and preferences and help you make data-driven decisions. In this section, we will guide you through the steps for creating an Insta ad test in Decode using the ‘In-context’ block.
Before publishing the survey, you can even preview the survey by clicking on the "Preview" button at the top-right corner of the page.
1
Log into
Decode
With lots of unique blocks, you can easily build a page without coding.
2
Click on Study templates
With lots of unique blocks, you can easily build a page without coding.
3
Start from scratch
With lots of unique blocks, you can easily build a page without coding.
4
Add blocks to the content
With lots of unique blocks, you can easily build a page without coding.
5
Saving the Template
With lots of unique blocks, you can easily build a page without coding.
6
Publish the Template
With lots of unique blocks, you can easily build a page without coding.
1
Log into
Decode
With lots of unique blocks, you can easily build a page without coding.
2
Click on Study templates
With lots of unique blocks, you can easily build a page without coding.
3
Start from scratch
With lots of unique blocks, you can easily build a page without coding.
4
Add blocks to the content
With lots of unique blocks, you can easily build a page without coding.
5
Saving the Template
With lots of unique blocks, you can easily build a page without coding.
6
Publish the Template
With lots of unique blocks, you can easily build a page without coding.
Frequently asked questions
Related Templates
Welcome Screen
Welcome Screen
Context
Instagram Feed
Rate your level of interest in the content from 1 (not interested) to 5 (highly interested).
Likert Scale
What did you find most compelling about the content, and why?
Paragraph
Based on the content viewed, would you be more likely to follow the brand or engage with their products/services?
Thumbs Up/Down
Did the story content feel relevant to you?
Multiple Choice
How would you rate the creativity of the Instagram Feed Content?
Star Rating
Thank you
Thank you Screen