Understanding the Challenge
Have you ever posted a cool advertisement for Instagram and thought, "Why isn't this getting the attention it deserves?" “Why isn’t it getting me leads?” It's like throwing a party and nobody showing up! Well, the same can happen with your Instagram ads.
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The Journey to Success
To tackle the Instagram advertising puzzle, every business should test and refine it before spending any money on it. Testing Instagram sponsored posts or instagram sponsored ads can be very useful if you do it right. If not, your test might not give you accurate or measurable results, and it could end up being a waste of time. The good thing is that creating and running Instagram advertisement tests isn't difficult. But on the other side, if you're not ready for it, your results won't be helpful. When you plan your test, make sure to follow these best practices:
Have a Clear Goal
When you want to test advertisements on Instagram, make sure you know exactly what you're trying to achieve. For example, if you want left-brain users from different countries to see your Instagram ad, focus on publishing a creative ad like that. Create specific things to measure, like comparing different ad messages to see which one gets more attention. Having a clear goal helps you know what to look for when you analyze the test.
Know Your Audience
Understand who you're trying to reach with your Instagram ad test. If you're not sure how a certain group, like millennials, will respond to an Instagram Story Ad, run a test to find out. Without knowing your audience, the results won't tell you much about the people you want to reach. So, it's important to tailor your test to the specific group you're interested in.
Check How Your Ad Performance To Date
Before you start your test, look at how things are going with your current Ads. This helps you compare the results after your test is done. Even if your goals are different this time, knowing what worked before gives you a helpful background. It's like using past information to make smart choices for your new experiment.
Where Can You Run Tests for Instagram Ads?
When deciding where to run a test before you start spending on your Instagram Ad, you have a few options. If your test is focused on social media, the platform you're using might have built-in testing tools in their business software.
The best option is to use an Integrated Consumer Research Platform with Insights AI, such as Decode. Consumer Research Platforms work well if you want to test things beyond just social media.
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How To Advertise on Instagram Effectively? - Test Your Instagram Ads
Conducting an In-context study (Instagaze) on Decode can provide valuable insights into consumer behaviour and preferences and help you make data-driven decisions. In this section, we will guide you through the steps for creating an Insta ad test in Decode using the ‘In-context’ block.
Step 1: Log in to your Decode account using your credentials or Sign up with Decode if you do not have an existing account and start your free trial.
Step 2: Once you log into your Decode account, you will be directed to the dashboard.
Step 3: Click the “+” button on the left navigation panel.
Step 4: From the navigation panel available on the left side, you can expand template types by clicking on them. Once you have explored the templates, you can select the type of quantitative research.
Step 5: Navigate to the “In-Context Testing” Block and click on “Start from Scratch.”
Step 6: You’ll be redirected to a new study page, where you click the “+” button in the navigation toolbar on the left.
Step 7: Click on Instagze under the “In-Context” block.
Step 8: Upload your Ad copy and start testing your advertisement with our 80 million+ panelists* across the globe. Select the media properties and your desired technology - “Facial Coding” or “Eye-tracking” for insights and publish for testing.
Before publishing the survey, you can even preview the survey by clicking on the "Preview" button at the top-right corner of the page.
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