Are you considering upgrading your market research capabilities and considering EyeSee as a potential platform? Take a moment and explore the best EyeSee alternative - Decode - a consumer research platform with Insights AI capabilities for 6x faster time to insights and providing up to 30% increase in marketing spend ROI.

This article will provide you with a side-by-side comparison of EyeSee with Decode, along with each platform's features, technologies, and use cases. This will help you make an informed decision regarding the platform that best suits your needs.

What makes Decode a good alternative consumer research platform?

Decode­ is an ideal EyeSee alternative if you are looking for a fast, agile, and integrated research platform for not just qualitative and quantitative research to provide holistic, well-rounded studies but also has a repository and knowledge management platform for all your research data- both past and present.

With over 17 approved patents and over 150+ trusted customers, Decode has the capability to transform traditional research processes. It helps brands une­arth old and new data for maximum research benefits. Additionally, Decode provides access to 80 million+ respondents across 120+ different countries. 

Decode is a one-stop shop for getting any kind of consumer insights. It helps brands understand consumer behavior, needs, expectations, and preferences by using proprietary, patented Insights AI technologies in one platform. It also has Generative AI capabilities integrated so that you get deeper insights within the Decode platform.

EyeSee vs Decode

Let us look at how EyeSee and Decode stack up against each other through a comparison chart below:

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1. Background

Decode

Entropik- a leading Human Insights AI company with Insights AI capabilities. With technologies comprising Generative AI, Emotion AI, Behavior AI, and Predictive AI Entropik has gained recognition as the 'Best AI Startup of the Year' in 2023 and is acknowledged by Gartner as one of India's 'Top 5 Cool Vendors in AI.'

Decode is Entropik’s consumer research platform with Insights AI capabilities. It is an integrated platform that offers a comprehensive and user-friendly consumer research experience. It includes features like quantitative and qualitative research blocks, a repository for past and present data, predictive eye tracking, emotional and behavioral analytics, auto-generated transcription and translation, and a unique research assistant called Decode Copilot. Additionally, it supports in-context research for popular platforms like Instagram, TikTok, and other websites. Access to an expansive 80 million+ panel spanning 120+ countries is also available.

Trusted by brands across various industries such as CPG, Retail, OTT, and Media, Decode serves multiple use cases like Concept Testing, Media Research, Content Testing, Shopper Research, and In-context Testing. It has become a go-to solution for brands aiming to conduct effective consumer research.

EyeSee

EyeSee is a leading tech-enabled consumer research partner, offering highly predictive insights for optimizing shopper behavior, advertising, innovation, and e-commerce. With a team of over 150 multidisciplinary experts, EyeSee helps top-tier CPG companies, healthcare innovators, and media leaders navigate complex market dynamics.

EyeSee’s research approach is built on three pillars:

1. Comprehensive Insights: A mixed-method approach combining implicit and explicit methodologies for 360-degree insights.
2. Realistic Testing Environments: Agile in-house design teams create lifelike virtual simulations to capture authentic consumer behaviors.
3. Personalized Guidance: Insights experts provide actionable recommendations that drive results.

Conducting studies in 50+ countries from hubs like New York, London, and Singapore, EyeSee offers solutions for packaging, planograms, claims, social media ads, TVCs, and e-commerce websites. 

2. Top Features

Decode

Research Repository and Knowledge Management

Centralize your research activities, from uploading data to conducting analysis, in a unified platform.

Quantitative and Qualitative Research

Conduct both numerical and exploratory research to gather diverse insights from your audience.

Live Interviews and Focus Group Discussions

Engage in real-time discussions with your audience for in-depth understanding.

Predictive Eye Tracking- Decode Focus

Scale your testing efforts, achieve faster results, and instantly access key metrics to optimize your media performance and ROI.

In-Context Research Capabilities

Study consumer behavior within their natural online environments - Instagram, TikTok & websites for authentic insights.

Behavior AI - Patented Eye Tracking Technology

Utilize cutting-edge eye-tracking technology to analyze user behavior and attention patterns.

Automated Transcription and Translation 

Effortlessly transcribe and translate content in multiple languages for comprehensive analysis in over 100 languages.

DIY Research or Professional Services Team

Opt for a do-it-yourself approach or collaborate with professional services for tailored research support.

Customizable Templates

Create tailored surveys and studies with ease using customizable templates for efficient data collection.

AI Research Assistant - Decode Copilot

Enhance research efficiency with an AI-powered assistant guiding you through the Decode repository.

Tags and Highlights

Organize and spotlight key information in media and documents for streamlined analysis.

Panel

Choose between leveraging your existing panel or tapping into a vast global panel of 80m+ respondents across 120+ different countries for diverse perspectives.

EyeSee

Eye tracking

Facial coding

Virtual shopping

(Reaction time measurement)RTM + Survey

Navigation

Passive tracking

Conjoint Analysis

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3. Technology

Decode

Insights AI

Emotion AI

Facial Coding

• Single Face Emotion Recognition: Decode’s technology captures emotions in one-on-one scenarios, like video conferencing and interviews.
• Multi-face Emotion Recognition: Decode's technology identifies emotions in group settings, allowing simultaneous recognition during activities such as video conferencing and focus group discussions.
• Recorded Video Emotion Analysis: Decode's technology analyzes emotions in recorded videos, spanning content like ads, YouTube videos, TV shows, trailers, movies, and similar media.

Voice AI

• Reliable Transcriptions: Decode's real-time speech-to-text conversion boasts over 95% accuracy, providing a dependable solution for expanding qualitative research.
• Emotion Recognition: Utilizing AI, machine learning, and NLP, Decode quantifies emotions expressed through voice tonalities and speech acoustics.
• Zero Hardware: Decode seamlessly utilizes live audio from phone/video calls or uploaded recordings from standard laptop/mobile microphones, eliminating the necessity for additional hardware.

Behavior AI

Eye Tracking

• Camera-Based Capture: Decode employs computer vision, replacing traditional infrared-based hardware eye trackers, to gather eye-tracking data using webcams and smartphone cameras.
• Explicit Calibration: Ensuring optimal accuracy in real-world scenarios, Decode conducts explicit calibration before each capture, requiring minimal instructions and no moderation.
• Mobile Eye Tracking: Decode accurately gauges the attention and engagement levels of mobile users in both controlled and uncontrolled environments, achieving over 95% accuracy.

Predictive AI

‍Decode Focus

• Save Time and Audience Effort: Decode Focus provides insights without requiring audiences to invest their time and effort in taking tests.
• Data Accuracy: It allows you to upload images or videos with a single click and get real-time insights and heatmaps showing areas of attention with over 97% accuracy.
• Speed and Cost Efficiency: Decode helps you skip time-consuming, expensive processes and get real-time insights into your visual creatives, in-store layouts, and package designs.

Generative AI

Decode Co-Pilot

• Question-Driven Insights: Leveraging the capabilities of Decode Copilot is as easy as posing questions about your data. It comprehends your inquiries and extracts pertinent information from the interconnected data sources.
• Extraction & Analysis of Complex Data: Decode Copilot effortlessly integrates with diverse data sources on our platform, capable of handling a broad spectrum of data types, ensuring access to insights from all your valuable information.
• Comprehensive Answers: Decode Copilot goes beyond offering basic responses, providing comprehensive answers derived from its accumulated insights. Whether you require specific details or a broad overview, Decode Copilot covers your needs.

AI-generated summaries, action items, tags, and highlights

In the changing world of research, where we learn from people's experiences, using artificial intelligence (AI) has become really important. Decode now uses the abilities of Open AI to create summaries, highlights, and action points using AI. This helps researchers analyze information quickly and effectively.

Transcription & Translation

Using the decode translate option, you can translate your transcripts to 90+ languages and generate the analytics for it. By default, the transcripts will be available in the language that the host has selected while creating the meeting. In this article, we'll guide you through the steps for translating your transcripts.

EyeSee

EyeSee Solutions uses 15 technology products and services including HTML5, jQuery, and Google Analytics, according to G2 Stack.‍

4. Use Cases

Decode

• Media Testing
• Pack Testing
• Shopper Research
• Concept Testing
• Shelf Testing
• PoS Testing
• All Focus Group Discussions
• Brand Tracking
• Content Testing
• Diary Studies
• In-context Testing
• All IDIs

EyeSee

• Digital Insights
• Advertising Insights
• PoS Testing
• Planogram Testing
• Virtual Store
• Interactive Shelves
• Pack Testing
• Concept Testing
• UX Testing
• Social Media Testing
• Surveys

‍5. Pricing

Decode 

Decode's pricing model includes no platform fee and is based on an annual commitment for research sessions that can last up to 60 minutes. Volume discounts are available based on the number of sessions purchased. Additional optional add-ons include Live Technical Support for Moderators and Discussion Guides. The pricing for the platform is pay-as-you-go and based on actual consumption.

EyeSee

EyeSee pricing is available on request.

Why Decode?

Decode is the ultimate solution for gaining in-depth knowledge of consumer behavior that adapts to rapid changes. Experience the advantage of receiving rapid, unbiased, and adaptable insights that are six times faster. 

Not convinced? Here are some compelling reasons why you should take the plunge: 

• Indulge in a comprehensive, cooperative, and effortless research journey. 
• Harness the potential of Insights AI for advanced research capabilities. 
• Navigate through an all-in-one research platform with customizable templates and a specialized research library. 
• Choose between conducting your own research or receiving personalized assistance from our Professional Services.

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