The oldest, shortest words - 'yes' and 'no' - are those which require the most thought.

- Pythagoras

Yes-or-no survey questions, a type of dichotomous scale, offer an efficient method for gathering feedback. 

The simplicity of the questions encourages high response rates, leading to valuable data. This article will explore the advantages of yes-or-no surveys and their effective use and provide illustrative use cases with corresponding questions. 

What Are Yes or No Survey Questions?

Yes or no survey questions are inquiries presented to respondents with the option to choose between two predetermined answers: "yes" or "no." These questions are designed to elicit binary responses, simplifying data collection and analysis by offering clear-cut choices. They are commonly used in surveys to gather specific information efficiently and effectively.

Here's an example of a yes or no survey question:

"Have you ever purchased a product online?" (Yes/No)

In this example, respondents are asked to choose between "yes" or "no" to indicate whether they have made an online purchase.

What is a Dichotomous Question, and How is it Similar To a Yes or No Question?

A dichotomous question offers only two possible responses, typically "yes" or "no," or two mutually exclusive options. This type of question simplifies responses into two distinct categories.

A dichotomous question is similar to a yes or no question in that both offer only two possible responses. They both aim to gather straightforward and unambiguous answers from respondents, making data collection and analysis more manageable.

Here's a dichotomous question example:

"Have you purchased a product from our company in the past six months?"

• Yes
• No

This question presents respondents with two options: either they purchased a product from the company within the specified timeframe (yes) or not (no). It simplifies the response into two distinct categories for easy data analysis.

{{cta-trial}}

What Are The Advantages of Yes or No Survey Questions?

Here are some advantages of yes-or-no survey questions:

1. Efficiency and Increased Response Rates

Yes-or-no questions are like the express lane of surveys. They require minimal effort from respondents, who can answer quickly and move on. This translates to higher completion rates for your survey, giving you a larger pool of data to analyze.

2. Crystal Clear Data and Easy Analysis

With yes-or-no questions, you do not have to worry about subjectivity and the need for interpretation, as this question type gives unambiguous answers that are straightforward and easy to understand. There are no opportunities for gaps and mistakes, making analyzing data even easier. You can easily quantify the numbers of the answers and notice any trends without interpreting uncertain responses.

3. Sharper Focus on Core Issues

Yes-or-no questions force you to be precise with your wording, focusing on the essential aspects of your research topic. This ensures respondents stay on track and answer the core questions they need answered, preventing them from getting sidetracked by irrelevant details.

4. Increased Accessibility for a Wider Audience

Yes-or-no questions make you specific with what you say, focusing on a wider set of audience. The respondents always stay in line and answer specific questions that solve what they want to solve with a few details that may depress them and keep them out of track.

5. Potential for Follow-Up Questions

While yes-or-no questions offer clear-cut answers, they can act as springboards for further exploration. You can use responses to trigger follow-up questions that delve deeper into specific aspects based on the initial yes or no answer. This allows you to gather more nuanced data while maintaining the initial ease of answering.

Yes or No Questions for Product Survey

Here are some yes or no questions for a product survey:

#1 Have you ever used [Product Name] before?

#2 Did you find the packaging of [Product Name] appealing?

#3 Would you consider purchasing [Product Name] again in the future?

#4 Did [Product Name] meet your expectations?

#5 Would you recommend [Product Name] to a friend or family member?

#6 Did you find the price of [Product Name] reasonable?

#7 Did you experience any difficulties while using [Product Name]?

#8 Did [Product Name] fulfill its intended purpose?

#9 Did you find the user manual/instructions for [Product Name] helpful?

#10 Did [Product Name] perform better than similar products you've used in the past?

#11 Did you encounter any issues with the durability of [Product Name]?

#12 Did [Product Name] exceed your expectations in terms of quality?

#13 Did you find the features of [Product Name] easy to use and understand?

#14 Did [Product Name] offer good value for money?

#15 Did you experience any negative side effects from using [Product Name]?

#16 Did you find [Product Name] easy to set up/install?

#17 Did you encounter compatibility issues with [Product Name] and other devices?

#18 Did [Product Name] enhance your overall experience in its intended application?

#19 Did you find the customer service for [Product Name] satisfactory?

#20 Did you encounter any safety concerns using [Product Name]?

Yes or No Questions for Market Research

Here are some yes or no questions for market research:

#21 Are you currently using any products or services in [specific industry]?

#22 Have you heard of [brand/company name] before?

#23 Are you satisfied with the customer service provided by [brand/company name]?

#24 Have you ever purchased a product from [brand/company name]?

#25 Do you consider [brand/company name] to be a leader in the [specific industry]?

#26 Would you be willing to pay more for higher-quality products from [brand/company name]?

#27 Are you aware of any upcoming product launches from [brand/company name]?

#28 Have you recommended [brand/company name] products/services to others in the past?

#29 Are you familiar with the key features of [product/service] offered by [brand/company name]?

#30 Do you believe that [brand/company name] offers competitive pricing compared to other brands in the market?

#31 Have you ever participated in any promotional events or campaigns organized by [brand/company name]?

#32 Do you trust the brand reputation of [brand/company name]?

#33 Are you satisfied with the product quality of [brand/company name] offerings?

#34 Would you consider switching to a competitor if they offered similar products/services at a lower price?

#35 Do you believe that [brand/company name] listens to customer feedback and makes necessary improvements?

#36 Are you aware of any recent innovations or developments from [brand/company name]?

#37 Do you perceive [brand/company name] as environmentally friendly or socially responsible?

#38 Have you had any negative experiences with [brand/company name] products/services in the past?

#39 Are you likely to continue purchasing products/services from [brand/company name] in the future?

#40 Would you be interested in participating in future market research studies conducted by [brand/company name]?

Yes or No Questions for Customer Feedback

Here are some yes or no questions for gathering customer feedback:

#41 Were you satisfied with your recent experience with our product/service?

#42 Did our product/service meet your expectations?

#43 Would you recommend our product/service to others?

#44 Did you find our website/app easy to navigate?

#45 Were you able to find the information you were looking for on our website/app?

#46 Did our customer service team address your concerns effectively?

#47 Were you satisfied with our customer service team's response time?

#48 Did you encounter any technical issues while using our product/service?

#49 Did you find our pricing options clear and transparent?

#50 Were you satisfied with the quality of our product/service?

#51 Did our product/service offer good value for money?

#52 Did you experience any difficulties during the checkout/payment process?

#53 Did you receive your order within the expected delivery timeframe?

#54 Did our product/service improve your productivity/efficiency?

#55 Did you encounter any bugs or glitches while using our product/service?

#56 Did you find our product/service to be user-friendly?

#57 Did our product/service meet your specific needs or requirements?

#58 Did you experience any issues with accessing customer support channels?

#59 Were you satisfied with the level of customization/personalization offered?

#60 Did you receive sufficient information/guidance to make an informed purchase decision?

#61 Did you find our product/service to be reliable and consistent?

#62 Did our product/service help you achieve your desired outcome/goal?

#63 Did you encounter any compatibility issues with our product/service and other tools/software?

#64 Did you experience any delays in receiving a response to your inquiry or concern?

#65 Did you find the overall experience with our product/service to be positive?

Yes or No Questions for Employee Feedback

Here are some yes or no questions for gathering employee feedback:

#66 Are you satisfied with your current role within the company?

#67 Do you feel adequately supported by your manager/supervisor?

#68 Have you received sufficient training to perform your job effectively?

#69 Do you feel valued and appreciated by your colleagues?

#70 Are your opinions and suggestions taken into consideration by the company?

#71 Have you experienced any instances of discrimination or harassment in the workplace?

#72 Are there enough opportunities for career advancement within the company?

#73 Are you satisfied with the company's benefits and compensation package?

#74 Does the company promote a healthy work-life balance?

#75 Do you receive constructive feedback on your performance from your manager/supervisor?

#76 Are you clear about the company's goals and objectives?

#77 Do you feel motivated to perform your best work?

#78 Have you experienced any obstacles or challenges that hinder your productivity?

#79 Do you feel that communication within the company is effective?

#80 Are you satisfied with the level of recognition you receive for your contributions?

#81 Do you feel that the company values diversity and inclusion?

#82 Do you feel that your workload is manageable?

#83 Do you feel comfortable raising concerns or issues with your manager/supervisor?

#84 Do you feel that the company invests in your professional development?

#85 Do you feel proud to be associated with the company?

Yes or No Questions for Customer Satisfaction

Here are some yes or no questions for measuring customer satisfaction:

#86 Were you satisfied with your overall experience with our company?

#87 Did our product/service meet your expectations?

#88 Would you recommend our product/service to others?

#89 Did our customer service team address your concerns effectively?

#90 Were you satisfied with our customer service team's response time?

#91 Did you find our website/app easy to navigate?

#92 Were you able to find the information you were looking for on our website/app?

#93 Did our product/service offer good value for money?

#94 Did you receive your order within the expected delivery timeframe?

#95 Did you encounter any technical issues while using our product/service?

#96 Did you experience any difficulties during the checkout/payment process?

#97 Did you find our pricing options clear and transparent?

#98 Were you satisfied with the quality of our product/service?

#99 Did you receive sufficient information/guidance to make an informed purchase decision?

#100 Did you find our product/service to be user-friendly?

#101 Did you encounter any bugs or glitches while using our product/service?

#102 Did our product/service improve your productivity/efficiency?

#103 Did you receive adequate support during the onboarding process (if applicable)?

#104 Did you encounter any issues with accessing customer support channels?

#105 Did you receive sufficient updates or communication regarding your order/status?

#106 Did our product/service meet your specific needs or requirements?

#107 Did you find the overall experience with our company to be positive?

#108 Did you encounter any obstacles or challenges that hindered your experience?

#109 Were you satisfied with the level of customization/personalization offered?

#110 Did you find our product/service to be reliable and consistent?

How Do You Leverage Qatalyst To Create Yes or No Survey Questions?

In Qatalyst, users get a thumbs up/thumbs down question block, which can be an alternative to a yes or no question block. You will be presented with a statement or feature and asked to respond with either a "thumbs up" or "thumbs down" emoji or icon. The data collected from thumbs-up/down questions provides a quick and easy way to gather user feedback and insights.

Qatalyst also provides you with the ability to customize the icon presented in the question, which means that you will be able to change the icon to "right" or "wrong" and "happy" or "sad," according to your preference.