Creating and conducting surveys is a proven method to enhance your business, whether you're seeking customer feedback, improving audience engagement, or assessing customer satisfaction with your promo. To achieve this effectively, you'll need an online survey creator that fits your business's unique requirements.

The challenge with surveys lies in their creation and distribution to the right people. Without appropriate online survey software, the process can be time-consuming, lasting for days or even weeks. If your team is like most, you'd want to streamline this process quickly.

One option is to invest in a paid plan for a sophisticated online survey maker. The key is choosing the right one from the numerous survey companies claiming to offer the best tools.

Fortunately, we've done the hard work for you. We've compiled a list of the 20 best online survey tools that will help you connect with your customers, understand their needs, and refine your business strategies for an improved customer experience. Let's get started!

Do you want to get tips on how surveys are created online? Read - How to Create a Survey Online?

Why Do You Need a Survey Tool?

A survey tool is essential for several reasons:

Efficient Data Collection 

Survey tools streamline the process of gathering information by providing a structured and organized way to collect responses. This efficiency is particularly crucial when dealing with a large number of participants.

Customization

These tools allow you to create customized surveys tailored to your specific needs. You can design questions, format the survey, and choose response types that align with your objectives.

Data Analysis

Survey tools often come with built-in analytics features. They can help you analyze responses quickly and efficiently, providing insights into trends, patterns, and areas that may need attention.

Time and Cost Savings

Automating the survey process through a tool saves time compared to manual data collection. It also reduces the costs associated with paper surveys and manual data entry.

User-Friendly Experience

Survey tools are designed to be user-friendly, making it easy for both survey creators and respondents to navigate the process. This ensures a smoother experience for all parties involved.

Real-Time Feedback

Many survey tools offer real-time data collection and analysis, allowing you to access feedback as soon as it is submitted. This timeliness is crucial for making informed and prompt decisions.

Accessibility

Online survey tools provide accessibility to a broader audience. Participants can respond from anywhere with an internet connection, eliminating geographical barriers.

Security and Confidentiality

Reputable survey tools prioritize the security and confidentiality of the collected data. They often have features like encryption and secure storage to protect sensitive information.

Scalability

Whether you are conducting a small internal survey or a large-scale market research study, survey tools are scalable and can adapt to the size and complexity of your project.

Integration with Insights AI

Many survey tools offer integration with AI-powered insights for survey analysis and enhance overall workflow.

List of Top 10 Survey Tools

1. Decode

Engaging in a survey on Decode can offer valuable insights into consumer behavior and preferences, aiding in making informed, data-driven decisions. Participating in a survey on the Decode Platform is straightforward. Upon receiving the survey link, you can simply open it using any web browser on any device to begin this enlightening journey.

If you want to add Media Insights Questions, the respondent may be asked to enable their camera. This is specifically for collecting facial data and eye-tracking information during the Media Insights segment. The camera will only be utilized for this specific purpose, and no data will be captured in other survey sections. Data privacy and data security are prioritized throughout the survey process.

Decode offers customizable survey templates suitable for the specific purpose of your study. 

Here’s a list of templates that Decode offers to create online survey- 

• Lead Generation Survey Template
• Brand Awareness Survey Template
• Customer Satisfaction Survey Template

Talk to an expert at Decode to get a hold of 20+ templates.

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2. Qualtrics Survey Tool for Experience Management

Qualtrics stands out as a survey platform, praised for its advanced survey logic, robust reporting tools, and user-friendly interface. It goes beyond traditional surveys, offering extensive customization options, making it a preferred choice for creating surveys and managing feedback.

Key Features

• Advanced Survey Logic and Branching
  Qualtrics boasts advanced capabilities in survey logic and branching, allowing for intricate survey designs.
• Comprehensive Reporting and Analytics
  It provides in-depth analysis of responses through comprehensive reporting and analytics tools.
• User-Friendly Interface
  The platform ensures a user-friendly experience with an intuitive interface for building surveys.
• Diverse Survey Templates and Question Types
  With 50+ survey templates and over 100 question types, users can create highly customized online surveys.
• Multi-Channel Survey Distribution
  Qualtrics supports survey distribution through various channels, including mobile devices, websites, and apps.
• Integrations with Existing Systems
  It seamlessly integrates with systems like Salesforce, Marketo, and Adobe, enhancing its functionality.‍
• Real-Time Collaborative Reporting
  Users can collaborate on custom online reports that update in real time, facilitating efficient teamwork.

Pricing

• Offers custom plans tailored to business needs.
• Provides a free trial for users to explore its features.

Scores on Review Platforms

• G2: 4.4/5
• Capterra: 4.8/5
• GetApp: 4.8/5

While Qualtrics is a powerful tool, its cost may not align with the budgets of startups or small businesses seeking simpler survey solutions. Explore Qualtrics alternatives that are more user-friendly and quicker to start. 

3. SurveyMonkey

SurveyMonkey is widely recognized as one of the most popular survey tools thanks to its intuitive user interface and extensive functionality. Its reputation is well-deserved, though it's important to note that it leans more towards being a premium product. While the free version offers basic features, many advanced functionalities come with a cost.

SurveyMonkey launches Build with AI to create surveys faster

Free Features

• Unlimited surveys
• Up to 10 questions per survey
• 15 question types
• 100 responses per survey
• Access to over 100 customizable survey templates
• Option to embed forms on your website
• Designed for a single-user

Paid Features

• Data export capability
• Custom design options
• Logic jump (skip or trigger specific questions)
• Team collaboration tools
• Enhanced security measures
• A/B testing for optimization
• Custom branding options

For a more in-depth understanding of SurveyMonkey and its features, you can visit their website.

Pricing

SurveyMonkey offers a range of paid subscription plans to cater to individual, team, and enterprise needs. These include:

Individual Plans

• Basic Plan: Free
• Premier Annual: $99/month or $1,188 billed annually
• Advantage Annual: $34/month or $408 billed annually
• Standard Monthly: $35/month

Team Plans

• Team Advantage: $25/month per user, billed annually
• Team Premier: $75/month per user, billed annually

These plans are designed to accommodate different user requirements, providing flexibility for individuals, teams, and larger enterprises.

Scores on Review Platforms

• G2: 4.4/5
• Capterra: 4.6/5
• GetApp: 4.6/5

4. Typeform

Typeform is widely recognized for its appeal in online website surveys, feedback survey software, SaaS survey tools, and in-product surveys. It stands out by offering visually attractive and interactive surveys. With its user-friendly interface, diverse question types, and conditional logic, Typeform transforms mundane surveys into engaging, conversational experiences that captivate respondents.

Key Features

• Interactive and engaging survey creation.
• Customizable online survey and form templates.
• Over 120+ integrations for conducting surveys at scale.
• Conditional logic, skip logic and question branching for a personalized experience.
• Brand customization with themes, colors, and logos.
• Real-time data visualization.
• Advanced reporting and analytics for insightful analysis.
• Collaborative survey creation to streamline teamwork.
• Seamless syncing of online responses to tools like Google Sheets and Zapier.
• Free features include unlimited surveys and data export options.

Pricing

• The basic plan costs $25/month.
• Offers a free plan allowing up to 3 surveys with 10 questions each.

Scores on Review Platforms

• G2: 4.5/5
• Capterra: 4.7/5
• GetApp: 4.7/5
  

Typeform's innovative approach and feature-rich offerings have earned it high scores on various review platforms. Whether you're looking for an engaging survey tool for your website, feedback collection, or in-product surveys, Typeform provides a compelling solution.

5. Zoho Survey

Zoho Survey is a popular choice among users of survey apps, website survey tools, mobile survey tools, and in-product survey tools. It provides a variety of survey questions and templates, along with logic, branching, and advanced reporting features. Notably, it can seamlessly integrate as an add-on for Zoho CRM, offering AI-infused survey innovations.

However, when compared individually, Zoho Surveys may not be as advanced and comprehensive as some other survey tools on this list.

Key Features

• Free features include unlimited surveys with up to 10 questions each.
• Offers 15+ question types such as multiple choice, star rating, image type, rating scale, and NPS, and provides 200+ templates.
• Multilingual survey capabilities.
• Collaboration and sharing features for team members.
• Reporting and data analysis tools with visual charts, graphs, and filters.
• Integration with Zoho Apps and third-party tools.

Pricing

• The free plan is available, allowing up to 100 responses per survey and 10 questions per survey.
• Paid versions start at $25/month per user.

Scores on Review Platforms

• G2: 4.4/5
• Capterra: 4.6/5
• GetApp: 4.7/5

While Zoho Surveys may not be as robust on its own, its integration capabilities and features make it a valuable choice, especially for those already using Zoho CRM. The positive scores on review platforms further validate its effectiveness in meeting survey needs.

6. BlockSurvey

BlockSurvey is renowned for being the go-to choice for privacy-focused survey software, anonymous survey solutions, and AI-powered surveys. It stands out as a decentralized form-builder platform committed to ensuring the utmost security and confidentiality of data. This makes it particularly appealing for organizations that prioritize safeguarding against data breaches and security threats.

Key Features

• Intuitive user interface with AI-powered suggestions to optimize survey design.
• Privacy-first approach, guaranteeing respondent anonymity and data security.
• Personalizable templates for versatile form and survey creation.
• Dynamic conditional logic, question branching, and skip logic for a personalized respondent journey.
• Tailored branding options, including themes, logos, and preferred colors.
• Comprehensive analytics for detailed interpretation of survey results.
• Team collaboration tools for joint survey design and deployment.
• End-to-end encryption to protect data from creation to storage.
• No third-party tracking, upholding the highest privacy standards.

Pricing

• The basic plan costs $29/month.
• Offers a free plan allowing up to 3 surveys with a limit of 30 responses.

Scores on Review Platforms

• G2: 4.7/5
• Capterra: 4.9/5
• GetApp: 4.9/5

BlockSurvey has earned high scores on review platforms, affirming its excellence in delivering privacy-focused survey solutions. With features like AI-powered suggestions and comprehensive privacy measures, it sets a gold standard for trusted survey platforms.

7. Survs

If you're in search of a straightforward survey tool that is user-friendly, Survs is an excellent choice. It prides itself on its clean and simple user interface, making the survey creation process hassle-free. Notably, Survs stands out by providing user support even for free users, distinguishing it from some other free survey options.

Free Features

• Designed for 1 user.
• Allows 200 responses per survey.
• Permits 10 questions per survey.
• Unlimited surveys can be created.
• Standard support is included.

Paid Features

• Expands to 2 users.
• Offers 2,000 responses per month.
• Provides an unlimited number of questions per survey.
• Priority support for prompt assistance.
• Allows for branded surveys.
• Incorporates advanced features like skip logic, piping, and custom URL variables.
• Enables data export in various formats, including CSV, Excel, and SPSS.

For additional information about Survs and its features, you can visit their website here.

Pricing

• Free plan available.
• Basic Plan: $20.81 per month.
• Pro Plan: $42.72 per month.
• Premium Plan: $130.35 per month.

Whether you choose the free plan or opt for a paid one based on your needs, Survs ensures a user-friendly experience in creating surveys with the added advantage of accessible user support.

Scores on Review Platforms

• G2: 4.2/5
• Capterra: 4.0/5
• GetApp: NA

8. Google Forms

Google Forms is widely recognized as a leading choice among the best free survey tools, well-regarded for its versatility in website surveys, email surveys, and as a survey app. This online survey tool from Google stands out for its simplicity, user-friendly interface, and seamless integration with other Google applications. It caters to businesses of all sizes, offering customizable survey templates, collaboration features, and basic reporting capabilities.

However, it's important to note that if your survey requires advanced features such as sentiment analysis, intricate skip logic, or complex question branching, Google Forms might not be the most suitable option.

Key Features

• Create easy and free unlimited surveys with unlimited questions.
• Custom themes and templates for personalized surveys.
• Collaboration and sharing capabilities for teamwork.
• Real-time responses and analytics for quick insights.
• Conditional logic for tailored survey experiences.
• Integration with Google Workspace for enhanced functionality.
• Offline form completion for flexibility.
• Automatic response validation for data accuracy.

Pricing

• Google Forms is free of cost.
• A comprehensive package of Google Workspace, which includes additional features, starts at $6/month per user.

Scores on Review Platforms

• G2: 4.5/5
• Capterra: 4.7/5
• GetApp: 4.7/5
  

Google Forms' widespread popularity and positive reviews highlight its effectiveness as a user-friendly and free survey tool suitable for various business needs.

9. Hotjar

Hotjar is a favored choice among website feedback tools, product survey tools, mobile survey tools, and SaaS survey software. It stands out by combining surveys with heatmaps and user behavior analytics, providing businesses with comprehensive insights into how website visitors interact with their site. This integration of visual representations of user behavior allows businesses to optimize their websites based on real customer feedback.

Hotjar gained popularity for its initially free survey builder; however, once it transitioned to a paid model, some users found it relatively expensive for the features offered. It's important to note that if you require a survey builder that supports email surveys or SMS surveys, Hotjar does not provide these features, and exploring alternatives may be beneficial.

Key Features

• Heatmaps that visually depict user interaction with the website.
• Session recording for recording and replaying user sessions and navigation.
• Various question types for survey online, including radio buttons, checkboxes, text fields, NPS, and CSAT questions.
• User segmentation for targeted analysis.
• Prebuilt survey templates for easy customization.
• Logical jumps and question branching for tailored survey experiences.
• Real-time web reports, visitor recordings filtering, and insights.
• Surveys and form analysis capabilities.
• Recently introduced AI-powered surveys for enhanced functionality.

Pricing

• The basic plan is free of cost.
• Paid plan starts at $59/month.

Scores on Review Platforms

• G2: 4.5/5
• Capterra: 4.7/5
• GetApp: 4.7/5
  

Hotjar's combination of survey tools with analytics features has earned it positive scores on review platforms, making it a valuable resource for businesses aiming to understand and optimize user interactions on their websites.

10. Qualaroo

Qualaroo stands out as an exceptional survey tool, focused on enhancing customer experiences by effortlessly gathering feedback through free online survey tools. It empowers businesses to delve deep into their customers' experiences, gaining contextual insights and understanding the emotions that drive their feedback.

With Qualaroo, users can create discreet survey Nudges™ for their website, mobile app, and SaaS product development, enabling the capture of real-time feedback from the target audience.

The tool's advanced targeting features, including branching and skip logic, ensure the collection of feedback from the desired audience promptly, providing precise insights aligned with specific objectives.

Key Features

• Customizable survey templates for efficient survey creation.
• Feedback collection across multiple channels, including websites, email, in-product, in-app, and prototypes.
• Seamless integration with tools like HubSpot, Salesforce, Google Analytics, and more.
• Utilization of Sentiment Analysis to automatically analyze and categorize feedback sentiment.
• Branding options to personalize surveys with the company's logo, colors, and style for a consistent user experience.
• Capability to create surveys and collect feedback in 70+ languages.
• Automatic calculation and display of NPS score on the dashboard along with other metrics.
• Advanced reporting for real-time data and analytics.

Pricing

• Starts from $69/month.
• 15-day free trial available.
• Premium and Business plans are also available.

Scores on Review Platforms

• G2: 4.4/5
• Capterra: 4.7/5
• GetApp: 4.7/5
  

Qualaroo's extensive features and positive reviews on various platforms affirm its effectiveness in gathering meaningful feedback to enhance customer experiences. The tool's focus on advanced targeting and analysis makes it a valuable resource for businesses seeking in-depth insights.

Also read - https://yourstory.com/2023/10/top-ai-tools-market-research

Bottom Line

In 2024, the survey tool landscape offers diverse options for businesses seeking to enhance strategies through data-driven insights. Key factors include efficient data collection, customization, robust analysis, time savings, user-friendliness, real-time feedback, accessibility, security, scalability, and AI integration.

Tools like Decode, with its Insights AI, and Qualtrics, known for advanced logic, excel in providing deep insights. SurveyMonkey's popularity, Typeform's engaging interface, Zoho Survey's integration, BlockSurvey's privacy focus, Survs' simplicity, Google Forms' versatility, Hotjar's analytics blend, and Qualaroo's emphasis on experiences showcase the market diversity.

Choosing a tool depends on specific needs, such as privacy, advanced features, user support, or cost-effectiveness. As businesses embrace surveys for data-driven decisions, the evolving landscape ensures access to cutting-edge tools for market research.

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